Learn How to Create Promotable Content [FREE TRAINING]

One of the best compliments I receive is that wherever people go when searching for online marketing information, they find my content. There’s two reasons for that. One, I write for a lot of blogs. And two, I promote the wazoo out of my content.

Of course, you can’t get great results if you are promoting content that isn’t all too impressive. So I’d like to let you in on the key things I do to make my content promotable and shareworthy.

In 8 Days to Promotable Content, a free mini-course, you’ll get a daily email with tips and tools to help you do the following.

  • DAY 1: Find the topics in your niche that get the most social shares, links, and top search rankings.
  • DAY 2: Target your content to the right audience that will help you achieve your goals, whether they are engagement, leads, or sales.
  • DAY 3: Create shareworthy headlines that get people’s attentions, tweets, likes, and comments.
  • DAY 4: Include others to enlist their help in promoting your content.
  • DAY 5: Format your content so everyone – including scanners – can discover the value quickly.
  • DAY 6: Optimize your content for search to get more traffic from Google.
  • DAY 7: Optimize your content for social to encourage visitors to share, share, and share.
  • DAY 8: Take it to the next level!

For those of you who have been asking about the launch of my first premium training course, you’re only a week away! Until then, get up to speed on how to create great content by signing up for this free training delivered right to your inbox!

Or keep an eye out on the main Kikolani mailing list where I’ll be doing an announcement soon!

Ps. I’ll be getting back to responding to comments shortly and back to a regular posting schedule soon. Stay tuned – the next post here is going to be killer! :)

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  1. says

    hi Kristi

    I like this initiative… people need to learn from those who’ve been there, and done it and not waste months trying to learn everything by themselves…

    After writing a hundred of guest posts and thousands of blog comments and articles, I’ve tell you… it’s not easy to crank out promotable content, nor it is easy to come up with punchy headlines… it takes practice, and you also need to learn from a pro in the game.

    Once again, I salute your offer, and look forward to your next posts!

  2. says

    I have been looking to improve my own content and content techniques so maybe this is the info I am looking for. I will investigate further when I get your documentation. Only problem is – there are only 24 hours in a day and even when you outsource stuff you still have to give it attention:-(

  3. says

    Your third day’s subject is becoming increasingly crucial I think, and should be a great help for everyone. With the endless stream of content and information being created, shared, and spread around online, a quality headline is one of the most important aspects of achieving any kind of success. With a good headline, you can capture attention, which will snowball into shares, likes, subscriptions, and all that good stuff; a poor headline will betray your content, regardless of how great it is.

  4. says

    Hi Kristie,

    It is true. As time goes by and I learn more and more things, I find your content in more and more places on the internet. It’s like walking on your footprints.

    I read the first day. It is like a huge display of informational power. It reminds me about Ana Hofmann and Eben Pagan. A lot of tips, data, screenshots, sites, explanations, links etc. Judging by this email (and I am sure the following ones will be similar), the actual course will be exceptional.

    I am sure you have done a lot of research for this course and (as you said in an older comment) this is what people want and need.

    Now, the first day starts with “Find the topics in your niche”. This is great but what if I am not sure what my niche is? I guess this is a huge problem. Many people simply jump on a niche work for months or years just to find out they hate that thing and the results are miserable.

    It happened to me with the weight loss niche. I worked about 10 months, wrote about 240 articles just to find out that I hated those disgusting weight loss programs, diets and nutrition topics. Of course, the results were miserable. No wonder. Why I did it? Because everybody said this is a profitable niche.

    If you choose the wrong niche everything stops there. No matter what you do you will fail. If you choose the right niche for you then all the stars align and you will succeed no matter how many mistakes you do.

    I think that everything begins with helping people find their niche. I mean providing them with instruments that can help them identify what they really can and like and what path to follow.

    Now, I am sure that you know very well these things. I am sure you had and have and will have courses that teaches this topic, too. My guess is that this topic is not a part of the present course you are promoting.

    However, enough time has passed and I started to know you better. You are an exceptional marketer and I am sure this kind of topic and information will appear in the future. Maybe not on this course but it will.

    Have a nice day
    Silviu just posted Alexa Traffic Rank. What is your rank?

  5. says

    I think this will be awesome. I am looking to write a fiction book and don’t know how to build up an email list…without actually giving away the book I haven’t released yet. Should be fun!
    Matt just posted Bluehost Coupon Codes

  6. says

    All are good I think. Creating a comprehensive, shareable and unique content is what really important at the end of the day so having some kind of checklist will really guide us create the content that can attract social shares and link mentions.

    Thanks for the post Kristi

  7. says

    Well, you deserve the compliment from me too. I have seen your posts and picture in most of the google search results page. A great attribute only found in a couple of bloggers.

    Thanks for sharing the informative content once again, one week time to promote your content because if the readers can’t find your content, even the best content gets lost in the big ocean of Internet.
    Ashutosh just posted Importance of Google SEO Optimization for Bloggers

  8. says

    Hello Kristi,
    The first step you have mentioned is the major step to create promotable content. Yes, just by knowing the topics which are getting more user engagement, we can know what people are interested in and what they search for. In this case, relevancy of the content is more important to target the visitors.
    Ajay just posted 5 Best And Free FTP Clients For Windows And Mac

  9. says

    great Kristi, I was not here for a long time and when i came back i was amazed by the new layout of your blog, it is perfect, you are a blogger who give me inspiration, wish someday i would become a blogger like you.
    Jossef just posted Link Building Packages

  10. Tauseef Alam says

    Hi kristi

    That’s 100% true, whenever i search for any content specially related to social media promotion, i landed to one of your article. It’s really appreciated that you started your course it is available for people to subscribe.

    Tauseef Alam
    Tauseef Alam just posted Bluehost Coupon 2014

  11. says

    Yippee Skippee!

    Took a bit of a hiatus from blogging and am anxious to get back to it.

    ONE thing I have learned from you, Ana Hoffman, and a select few others that have made an impression on ME is this:

    To make a real splash, you must have content WORTH promoting.

    It makes the reader genuinely WANT to share and aid in your promotion efforts when the content is useful and easily applied.

    Looking forward to this free training, Kristi. Thanks for what you do for content marketers and bloggers.

    Keep Stepping,

    Kurt Frankenberg just posted 7 Ways to Hack Local Search SEO for a Free Front Page Listing

  12. says

    Nice and informative post

    Content is an important factor of any website. Usually content is called as the king. It is the one reason by which many customers visit the website or blog. The content stands as medium between the website and the customers or visitors..As it is through the content that they could understand the purpose of the website or blog.

    So creating promotable content is very important. As promotion of the content which is not informative is of no use. So the above post explains us an 8 day plan providing a single task per day. By this method we get many topics and subjects by which we can develop good and informative content which can be promotable.

    Thank you for sharing.
    Sagar just posted How to Generate Best Leads with Social Media: Top 22 Ways

  13. says

    Nice and very informative post

    Content plays a major role for any website or blog. It is the content that most diverts and attracts lots of traffic. Writing and filling any content would not make any sense. The content should be good, unique and most importantly informative. The content mostly should possess some factors that make the users to visit your web page or to the diverted link.

    The above post shows the ways on how to create promotable content. Writing content is not an easy task. There are many things that should be taken care of while writing . Using the best keywords , writing content related to your niche and promoting it towards a targeted audience would help your site to be successful.

    Thank you for sharing.
    Sagar just posted How to improve your Hiring/Recruitment and Selection Process

  14. says

    Lovely post Kristi .

    I try to implement this approach as much as possible but what works best for me is to take an hour before deciding to write the post and basically go through all the things that my post will have . The headline , the keywords I would be targeting and the type of audience ill be targeting.

    Having all these pre planned I have noticed I write efficient and better content :)
    Saad just posted Steve Jobs – Quote