Kikolani http://kikolani.com by Kristi Hines Mon, 22 Dec 2014 15:30:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Web CEO SEO Software Platform Review http://kikolani.com/web-ceo-seo-software-review.html http://kikolani.com/web-ceo-seo-software-review.html#comments Fri, 12 Dec 2014 16:11:48 +0000 http://kikolani.com/?p=27929 You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have […]

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You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts.

But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands.

Web CEO is a search engine optimization software that has a lot of great features. It used to be an exclusive desktop product a few years ago, but the company has transitioned everything to the cloud, which enhances its appeal.

In this post, we’re going to look at how easy it is to research your niche, promote your website, track performance and optimize your web pages for higher search engine rankings in the Web CEO SEO Dashboard.

Be sure to click on the images for the full size view!

After creating a new account, you enter the main interface of the dashboard where there are two options – 1) select a project 2) select a tool.

Adding Your Website(s)

You will want to add your website to the dashboard to get started. Choose ‘select a project’ and enter your site’s URL.

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Then connect Google analytics if you want SEO reports with valuable data on your social media engagement and visitor traffic.
Then add the keywords you target for ranking your website. The tool will display a list of keywords you can choose from, and there is an option to discover more related keywords for your niche based on search trends, global search volume, and competition bid. Also, you can spy on competitors to see which keywords they are ranking for.

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Then select the search engines you want to check your site’s rankings on. You can select the country you’re targeting and Web CEO Dashboard will display a list of search engines in that country. Additionally, you can specify locations for Google’s search engine.

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Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported.

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That’s about it! You can add more websites by adding new projects. Once you’re done adding websites, the project summary page should be like this. Data for each site builds up quickly depending on the size of the website.

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Reviewing Your Data

Now that you have gathered all the information, you can learn about the following metrics by going to the project summary and selecting your website.

Backlink Quality Check

This section has several different options to choose from such as tool summary, linking domains, linking pages, linking texts, competitor profiles, etc.

In the tool summary, you will see an overview of your total backlinks, top linking TLDs, top 5 link texts, competitors, source distribution, and more.

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In the link profile of your competitors, you can compare up to 4 different sites and see their backlinks, pages, linking domains and more.

You can see all the domains linking to your site under Linking Domains. Each option can be expanded to see the URL of each link. It also provides an insight if links are juicy or nofollow, and PR of the domain.

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Under Linking Pages, you can see all the pages linking to your site, the target URL, their PR, the anchor text they are using, and their current state.

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In the Competitor Link Profile section, you can compare up to four competitors and see their linking domains, pages, backlinks and more.

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Analytics

Web analytics in Web CEO SEO Dashboard gives you traffic overview, social traffic, geo, and competitors.

The tool summary provides an overview of traffic, pulling data from Google Analytics. You can see sessions by country, traffic sources, Alexa traffic with competitors, and more.

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In the Traffic Overview section, you can see your traffic from Google Analytics as well as referring sites and pages.

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Though many of us use broken link checker plugins, some broken anchors always skip the eye, but these cannot be ignored. Web CEO provides a comprehensive insight on internal, external, image and anchor links that may be broken.

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On-Page Optimization

This section contains two options – 1) On-site SEO 2) Landing page keyword placement.

On-site SEO is going to display the SEO issues on your site and you’re likely to spend a lot of time fine tuning your webpages according to the listed on-site metrics.

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Landing Page Optimization lets you see your specified landing pages and the keywords they rank for, as well as how well they are optimized.

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In the Monitoring section you can enter the keywords you want to monitor (just like Google Alerts) and this shows when they are indexed on the web.

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Pricing

WebCEO has several pricing plans for individuals and companies. There’s even a forever-free plan that lets you use some of its features for up to two projects.

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For those interested in upgrading to a premium account, you can get your subscription doubled (purchase one month, get two; purchase one year, get two) from now through December 25th.

Conclusion

Web CEO has a lot to offer in addition to the features described above, including SEO training, a white-label reports, white-label integration of their tool into your platform, and the ability to resell under your brand. It’s literally an all-in-one SEO solution, perfect for those who want to work on the cloud or on their desktop. Be sure to sign up for the forever-free account today to get a feel for how you can benefit from this tool!

You're reading Web CEO SEO Software Platform Review, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Simple and Affordable Resources for Creating a Website http://kikolani.com/affordable-resources-creating-your-website.html http://kikolani.com/affordable-resources-creating-your-website.html#comments Mon, 08 Dec 2014 14:00:49 +0000 http://kikolani.com/?p=27836 There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true […]

You're reading Simple and Affordable Resources for Creating a Website, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. In this post, I’m going to share some easy-to-use and affordable resources for creating your own website.

Hosting

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If you’re looking for affordable web hosting for your domain, then you might want to check out Hostt. They offer free web hosting when you register a domain with them for three years. While there are several hosting companies out there that advertise $0.99 web hosting, you will find that when you go to sign up, that offer only lasts for a few months, and then you will pay $5.99+ per month.

With Hostt, you will register your .com domain and pay $41.85 up front for three years registration (or more, depending on what TLD extension you choose for your domain). With this purchase, your web hosting for the next three years will be free. Compared to web hosting services that charge as little as $4 per month, you will save $100 over the course of three years, making it a great deal or simple sites. This free plan includes Cpanel access, unlimited storage, bandwidth, sub-domains, email accounts, FTP accounts, and a $100 free Google Adwords credit (for new Google AdWords accounts only).

Website Design

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As much as I love recommending WordPress to people building a website, the fact is, not everyone needs or wants such a robust solution. IM Creator allows you to create websites using their easy to customize templates.

For $9.95 a month (or less with a long-term commitment), you can publish your website to a new or existing domain name. Hosting through IM Creator is included with your monthly fee, along with unlimited bandwidth and storage, a custom email address, and access to all of their current and future templates.

If you need to design websites for your clients, you can enquire about their Pro subscription. It allows you to quickly create white labeled websites for clients.

Ecommerce

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Sometimes, you don’t just want an affordable solution, but you also want an easy solution. For those who are looking to sell products on their website, but don’t want to go through the hassle of dealing with intricate ecommerce platforms, there is Pimwi.

Pimwi offers one design that is customizable using cards – blog postcards, contact cards, gallery image cards, Google Maps cards, menu cards, and more, including product cards for ecommerce. Simply add each of your products as a card on your Pimwi website with a title, description, and image of your product. That’s all you have to configure! People will be able to add your products to a shopping cart and checkout using PayPal. Funds for sales will immediately be deposited into your PayPal account with no additional fees beyond what PayPal charges.

For $25 a month, you can create your ecommerce site. You don’t need your own domain or hosting as both are handled by Pimwi.

Mailing List

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If you don’t plan to have a large mailing list then MailChimp is the best choice. It’s free for up to 2,000 subscribers and 12,000 emails per month. This means if you max out your number of subscribers, you can send six emails per month. To keep your plan free for as long as possible, be sure to regularly prune your list for inactive subscribers.

Everything Else

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If you are looking for affordable resources for a variety of tasks, Fiverr can be a great resource. You will find gigs for logo design, video creation, content ideas, local business marketing advice, and pretty much anything else you can think of. While the premise of the site is everything costs $5, be sure to read each gig description carefully – some offer the bare minimum for $5, but you have to upgrade to get what you really want.

What are your favorite simple and affordable website creation resources? Please share in the comments!

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SEO PowerSuite – Everything You Need for Your Website’s SEO http://kikolani.com/seo-powersuite-everything-need-websites-seo.html http://kikolani.com/seo-powersuite-everything-need-websites-seo.html#comments Wed, 03 Dec 2014 14:00:00 +0000 http://kikolani.com/?p=27849 One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in […]

You're reading SEO PowerSuite – Everything You Need for Your Website’s SEO, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. Within fifteen minutes, I had entered my website information, connected my Google Analytics & AdWords accounts, and received most of the data from each tool. That I find impressive – especially for a toolset that offers a free license.

The SEO PowerSuite Toolset

Now, let’s take a quick look at what each tool within the SEO PowerSuite can do for your SEO.

Rank Tracker

Rank Tracker is the keyword monitoring portion of the SEO PowerSuite that will keep track of your keyword rankings. When you start up the tool, it will ask for your website. It will then generate a list of keywords based on your Google Analytics data and what your website is optimized for.

Once you have added your keywords, you can select them all and click on the Check Rankings button to get your current rankings in search for each keyword. Select all of your keywords again and click on the KEI button to get search volume for all of your keywords.

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There are lots of additional things you can do with Rank Tracker. For example, you can highlight one of your keywords, click on the Keyword Difficulty button below your list of keywords, and then click on Update to get detailed metrics about your competitors in search to determine difficulty.

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You can also get keyword suggestions based on a highlighted keyword from your list using the Suggest Keywords button at the top left.

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From here, you can add new keywords to your project and check the rankings.

As you can see, Rank Tracker does more than just check your rankings. It’s a powerful keyword research tool!

Website Auditor

The Website Auditor tool does a comprehensive check of your website’s on-site search optimization. Any errors it finds, it details for you so you can get them fixed.

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In addition to an overall site check, Website Auditor will do an in-depth review of specific pages / content on your website and give you an overview of key metrics including domain strength, domain info, and social sharing signals.

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By the time you have reviewed and acted upon the data provided by Website Auditor, you will have a fully SEO optimized website.

SEO Spyglass

SEO Spyglass is a tool that analyzes your website’s backlink profile. You will receive a detailed view of your backlinks.

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Using the tabs, you can see additional link details, penalty risk, and links organized by category. You can click on the Statistics button to get a wide variety of statistics on your backlink profile, such as the percentage of .com links, the number of root domains linking to your website, and much more. You can also run a summary report of your backlink profile.

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SEO Spyglass is, overall, a powerful backlink analysis tool.

LinkAssistant

Last, but not least, is LinkAssistant. This is the tool you use to build links to your website. It will help you find link opportunities based on keywords, competitors, submission forms, and URLs on a specific webpage.

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LinkAssistant will collect any contact information for the potential link opportunities that you select and give you the option to email them a link request. While the software has templates that promote reciprocal linking, I would HIGHLY suggest using those and instead customizing the template to ask for a link based on content relevance and worthiness. Alternatively, you can just grab the email addresses LinkAssistant finds and email the website owners through your own email service.

Pricing

SEO PowerSuite has three editions – free, pro, and enterprise. Click on the image below to get a the rundown of the overall features you will get with each edition.

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You can visit the comparison page for more details on specific features offered with each of the four tools included in SEO PowerSuite for each edition.

All of the screenshots and features mentioned earlier are part of the free version. For startups, small businesses, and individual website owners, the free version will give you plenty of valuable insights and actionable items for your SEO strategy. The biggest downside to the free edition is the inability to save your project. So if you stick with this edition, you would need to re-enter your data each time you re-opened one of the tools. That alone makes the license worth it.

Resources

When you sign up for your free license for SEO PowerSuite, you will be redirected to a page with a quick, step by step guide on how to use your new software.

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You can visit their video tutorials page to watch short tutorials that help you use each of the features that come with SEO PowerSuite’s toolset.

You can also visit their screenshot library to see different features in SEO PowerSuite plus get tips on how to use them.

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In short, no matter how you like to learn, SEO PowerSuite has a guide to help.

Final Thoughts

If you’re looking for a great free tool that can scale as your business grows, then SEO PowerSuite is definitely one to try. Download the free version for Mac, Windows, and Linux users and start improving your website’s search presence today!

You're reading SEO PowerSuite – Everything You Need for Your Website’s SEO, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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5 Social Media Management Tools and Services You May Not Know About Yet (But Should) http://kikolani.com/5-social-media-management-tools-services-may-know-yet.html http://kikolani.com/5-social-media-management-tools-services-may-know-yet.html#comments Mon, 01 Dec 2014 14:00:05 +0000 http://kikolani.com/?p=27834 If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. In this post, I’d like to introduce you to five social media tools and services I […]

You're reading 5 Social Media Management Tools and Services You May Not Know About Yet (But Should), originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them.

Be sure to click to enlarge the images for a better preview!

1. KnowEm

Have you ever visited @Apple on Twitter? While the account has 31.9k followers, it doesn’t actually belong to the Apple that we know and love.

If you’re in the process of creating a brand, don’t make the mistake of creating one that you can’t claim on social media. KnowEm is a free tool you can use to check and see if your name, business name, product name, etc. is available on social media.

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Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. They are broken into categories including blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel, and video.

2. $99 Social

You know you need a social media presence, but if you’re time-starved like many of us, even the best tools won’t help you keep things under control. Especially considering there are so many social networks that you “must” be a part of to reach your audience.

$99 Social is a social media management company based in the US in my former hometown of Phoenix, Arizona. For $99 a month, they will post an update to your Facebook, Twitter, and Google+ profile or page once a day, seven days a week. In addition, they will also promote your products and services to to your social communities and optimize your profiles to appear in social search.

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As a busy freelancer, I know how hard it is to get even one update a week to some of my social profiles. This service will ensure that your main social profiles never go dry again. And of course, the less time you have to spend worrying about keeping your social profiles maintained with quality content, the more you time you can spend simply engaging with people.

3. Oktopost

For those who have time to dedicate to social media, Oktopost is a powerful social media management tool at an affordable price. You can use Oktopost to publish updates to your main social profiles including your Facebook profile, Facebook page, LinkedIn profile, LinkedIn company page, Twitter profile, and Google+ page. But what I love in particular about their platform is that you can schedule posts to the Facebook and LinkedIn groups you belong to. They even provide analytics so you can see engagement statistics for each profile, page, and group that you post to.

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This tool is an absolute must for content promotion. In the case of Facebook and LinkedIn groups, be sure that you have taken the time to get to know the group to ensure that link sharing posts are welcome. When you do post content to the groups that allow it, be sure to review the analytics for each campaign to make sure your posts are getting published and receiving engagement. Use that data to weed out groups that aren’t engaging with your content, especially if you’re near your group membership limits (300 for Facebook and 50 for LinkedIn).

4. RivalIQ

Competitors can be a great resource when forming your social media strategy. Rival IQ allows you to analyze your competitor’s social media strategy. For example, you can quickly see your social media profile bios compared to your competitors.

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You can get insights into how your social media activity, engagement, and audience growth compares to your competitors. You can even get alerted to changes competitor’s make to their social profiles. Soon, they will have a feature that allows you to see the top Twitter mentions for you and your competitors based on total reach.

5. Cyfe

Do you do the rounds across your social media networks to check to see if you have new fans, followers, likes on your posts, and so forth? The more social networks you belong to, the longer it will take. Cyfe simplifies this process by allowing you to create a dashboard with all of your social media analytics on one screen. Click on the below image to get a full view of just a portion of my social media dashboard.

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Using this dashboard, I can get all of the data I want to know in a quick glance. If logging into Cyfe is too much to add to your plate, you can simply have your dashboard emailed to you on a regularly scheduled basis. Add in widgets for your website’s Google Analytics, keyword rankings, SEO stats, and other data, and you can monitor your business in one screen or PDF!

I hope you have discovered at least one new social media resource that you won’t be able to live without. If you are familiar with these tools and services, which one is your favorite and how do you use it?

You're reading 5 Social Media Management Tools and Services You May Not Know About Yet (But Should), originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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2014 Black Friday & Cyber Monday Sales for Marketers http://kikolani.com/2014-black-friday-cyber-monday-sales.html http://kikolani.com/2014-black-friday-cyber-monday-sales.html#comments Mon, 24 Nov 2014 14:00:37 +0000 http://kikolani.com/?p=27736 It’s that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently […]

You're reading 2014 Black Friday & Cyber Monday Sales for Marketers, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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It’s that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Also, be sure to check out deals that may be listed as expired – some will extend the offer for an additional time at the last minute!

Available Now

OptinMonster

Description: The best lead-generation plugin for WordPress that allows you to create attention-grabbing optin forms that convert.

Deal: 35% off all plans with discount code BF2014

Dates: November 24th – December 1st

WiseStamp

Description: Professional email signature creator for Gmail and other web-based email applications.

Deal: 50% off plans through above link (limited number of sales daily)

Dates: November 24th – December 1st

Conversion Rate Optimization Course

Description: Conversion rate optimization course by Rich Page, author of Website Optimization: An Hour a Day.

Deal: 35% off with discount code KIKOCRO35

Dates: November 24th – December 3rd

StudioPress

Description: Professionally designed premium WordPress themes. StudioPress developed Genesis is the industry standard in WordPress design frameworks.

Deal: $399.95 for lifetime access to all current and future themes plus premium support

Dates: Ongoing

Available Now – Black Friday Only

Custom Social Media Graphics

Description: Custom blog header images, tab designs, and cover photos for Facebook, Google+, Twitter, YouTube, and LinkedIn by Hugh Briss of Social Identities.

Deal: 20% off with discount code FBBF14

Dates: November 28th

Piktochart

Description: Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics. Make your own infographics here.

Deal: 70% off of all premium plans – sign up for a free account and go to upgrade today

Dates: November 28th

TabFoundry

Description: Engage fans and collect leads with a fully customizable christmas game contest.

Deal: 50% off of brand new marketing games

Dates: November 28th

Available Now – Black Friday Weekend

WP Engine

Description: The best WordPress hosting for your website. Premium hosting from WP Engine provides excellent up-time, fast servers, and top notch security.

Deal: 4 months of free hosting with annual plan purchase with discount code CyberHosting14

Dates: November 28th – December 1

Long Tail Pro

Description: Keyword research tool that helps you find profitable keywords in any niche.

Deal: $50 off.

Dates: November 28th – 30th

CommentLuv Premium

Description: CommentLuv Premium is a popular WordPress plugin that will magnetize your readers, socialize your comments and viralize your posts! It also comes bundled with the additional features to help you fight spam and further engage with your readers.

Deal: 66% off the personal and unlimited editions

Dates: November 28th – December 1st

Positionly

Description: SEO software built for people. Monitor daily changes, your competitors, measure SEO performance, and improve your search engine rankings.

Deal: 50% off of all annual subscription plans

Dates: November 28th – December 1

Cyber Monday Only

Best of the Web Directory

Description: Best of the Web offers a series of helpful web directories. Around since 1994, we’re the internet’s most authoritative collection of web directories.

Deal: 50% off directory submissions with discount code CYBER50

Dates: December 1st

Grammarly

Description: The the leading online grammar check, instant proofreading, and plagiarism detection tool.

Deal: 50% off subscriptions through above link

Dates: December 1st

Social Media to Grow Your Business

Description: Learn how to use social media to grow your business and get leads. Training by Andrea Vahl, Phyllis Khare, and Amy Porterfield.

Deal: 3 ebooks for $47 (regularly $87) or 3 ebooks plus webinars, cheatsheets, and videos for $79 (valued at $600)

Dates: December 1st

Timebliss

Description: Learn an innovative way of using Google Calendar that will give you clarity, productivity and less stress. Training by Phyllis Khare.

Deal: $97 Cyber Monday special (valued at $1,125)

Dates: December 1st

Cyfe

Description: All-in-one dashboard platform. Social media, analytics, marketing, sales, support, infrastructure, and more. Track your entire business in real-time.

Deal: 25% off premium accounts with lifetime discount code CM14

Dates: December 1st

You're reading 2014 Black Friday & Cyber Monday Sales for Marketers, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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LXRSEO Review – Getting an Edge on Competitors in Search http://kikolani.com/lxrseo-review-getting-edge-competitors-search.html http://kikolani.com/lxrseo-review-getting-edge-competitors-search.html#comments Tue, 14 Oct 2014 16:43:18 +0000 http://kikolani.com/?p=27312 You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving […]

You're reading LXRSEO Review – Getting an Edge on Competitors in Search, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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You know it when you’ve seen it.

It’s that competitor appearing on the first page of Google who changes you.
You are so affected that you can’t help but take measures to rank higher than him.

We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success.

You probably understand well the case for SEO (search engine optimization). But what many individuals and companies are less clear about is how to optimize their sites.

You can embark on a journey to boost search rankings via keyword optimization, backlink building, blogging, competitive research and more. But if these few activities leave your head spinning, ties up your resources, or cost you additional personnel, this is probably not the route you want to take on yourself.

A more happy medium between doing it yourself and bringing in SEO specialists or employees to handle your comprehensive needs is to use LXRSEO. LXRSEO is an SEO software product with the goal to provide SEO tools that are affordable and efficient, with one big advantage – they are easy enough for anyone to use.

This post will highlight how LXRSEO allows you to use its SEO tools to analyze your site and keyword performance, plan and execute tasks on a daily basis, and measure your progress against competitors.

How to use LXRSEO

After creating a new account and logging in, you enter the LXRSEO dashboard. Enter your site’s URL to get started.

SEO Performance

LXRSEO then analyzes your website and displays its current SEO performance in the form of SEO visits, conversions, SEO revenue, backlinks and site score. You can select a date range for all of the following metrics.

1

Keyword Ranking

The site check-up dashboard also shows you keyword rankings of your main keywords in Google and Bing. It shows the position of the selected keywords today and the previous day.

2

You can add up to 25 keywords in the free account, select a geographical location you want the tool to analyze the keywords for, select the language and add up to 10 competitor domains for keyword comparison and ranking analysis. You can also integrate site’s Google Analytics profile into the tool.

3

Task Management

There’s a task management tab within the tool that instructs you what you need to do to optimize your website. It is broken down into three types of tasks: website tasks, link building tasks and social bookmarking tasks. Each of these three sections contain about 10-15 tasks with a brief on how to perform each task. The task you complete can be ticked, after which it is listed under finished tasks.

4

Tools

The following are useful features within LXRSEO for on-site and off-site search engine optimization.

Meta Tag Generator – Search engines identify your site using meta-tags, so this tool allows you to generate them with ease. You can enter your website URL to import tags, edit the tags per your requirement and click meta-tags.

5

Inbound Link Checker – Lets you find out how many backlinks your website has and analyze their quality. You get to see the number of backlinks, referring domains, no follow links and indexed pages in Google. The results can be compared to competitors.

6

Competitor Research Tool – Lets you analyze your competitor’s website rankings, backlinks and assign a score.

7

Website Auditor – Checks the URL status and Meta Data from your web pages. Non-working links can be redirected to working webpages or deleted.

8

SEO Sitemap Builder – Lets you build a detailed sitemap for any website.

9

Site Grader – Shows your site’s preview, website score and the number of errors that are there to be fixed. You can download a free report of all the results and takes measures to improve your site score. The site score is categorized by website code makeup score, technical score, link score and social media score.

10

Conclusion

LXRSEO is a useful solution for analyzing, planning, executing and measuring your search engine optimization strategy. There’s a feedback tab at the right in the dashboard and all other pages that lets you contact the customer service team in case you run into issues and a user manual that guides you along the way. The pricing plans for LXRSEO are as follows.

11

Sign up for your free 15-day trial here.

You're reading LXRSEO Review – Getting an Edge on Competitors in Search, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Blinkist Makes Sure You Always Have Time To Read Non-Fiction http://kikolani.com/blinkist-makes-sure-always-time-read-non-fiction.html http://kikolani.com/blinkist-makes-sure-always-time-read-non-fiction.html#comments Wed, 17 Sep 2014 16:35:19 +0000 http://kikolani.com/?p=27269 Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what […]

You're reading Blinkist Makes Sure You Always Have Time To Read Non-Fiction, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more.

What is Blinkist?

Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for several categories including business and career, popular science, productivity and self-help and health and happiness.

The name of the app comes from its ‘blinks’, or concise chapters. The idea is that a blink captures and presents a key concept from a non-fiction and makes it readable within two minutes. While it’s no replacement for the complete context, it does a great job of summing up important information in blinks.

I always imagined learning new things through bite-sized chunks of information, but never really looked around for something that lets me devour multiple books and gain insightful information within just a few minutes. Blinkist has been a great experience for me in terms of capturing key information from a book and making it readable within a few minutes.

How to Use Blinkist

To get a feel of Blinkist, you can sign up for a free trial that comes with no strings attached or automatic subscriptions afterwards. Once you log in, you’re going to see some insightful information from significant non-fiction words such-as Guy Kawasaki’s The Art of the Start and Seth Godin’s Permission Marketing.

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Each book is broken down into the most interesting parts and the description for each book displays the length of time it will take to read, the author bio, who might be interested in reading the book, and a link to download a full copy of the non-fiction. The 12-15 minute summaries of a book has the potential to make readers want to read more its context.

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There is one tab to the left of the interface and four on the right. The left tab lets you browse different categories while the tabs at the right lets you search for a book title or author, go to the library of the content you’re currently reading (selected books are added to this section), see the highlights by date or book, and upgrade your account, add to your wishlist, or invite friends.

You can adjust the font size of a book on both the web and mobile platforms. The passages of the books can be highlighted as well as shared on social media such as Facebook and Twitter.

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Most chapters I read were approximately 250-300 words, with blinks having about eight to ten chapters on average. This may seem like too much to complete in 15 minutes, but it really isn’t. If you’re reading at 200 words per minute, that is 1.5 minutes per chapter. So eight to ten chapters will require 15 minutes or less.

The settings section of Blinkist lets you change your account’s password, manage notifications for your reading progress, invite friends, switch between English and German, and upgrade your account.

For people on the go, you can also read anywhere, anytime with Blinkist mobile apps.

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Conclusion

If you need to read a non-fiction piece for work or school purposes, reading blinks might not be your best solution. However, if you enjoy learning new things through reading but don’t have time to read entire books, Blinkist may provide you with a lot of knowledge. The company says more than 20 new books are added each month.

Blinkist is a subscription-based service. Registered users get a tree trail period, and subscription costs $7.99 per month, or $49.99 annually. You can sign up for a free 3 day trial of Blinkist using your Facebook, Xing, or email address. You can also download Blinkist for iOS or Blinkist for Android – both apps provide the same free trial option and subscription rates.
Be sure to use code kikolani for a 30% discount!

You're reading Blinkist Makes Sure You Always Have Time To Read Non-Fiction, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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7 Awesome eCommerce Platforms For Small Businesses http://kikolani.com/7-awesome-ecommerce-platforms-small-businesses.html http://kikolani.com/7-awesome-ecommerce-platforms-small-businesses.html#comments Mon, 15 Sep 2014 16:30:32 +0000 http://kikolani.com/?p=27259 The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a […]

You're reading 7 Awesome eCommerce Platforms For Small Businesses, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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The ‘click and order’ trend is undergoing a major shift.

As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution?

An online store.

Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything?

Most successful businesses today sell products and services on the Internet. So you need to stop and consider all the possibilities before competitors take the lead.

Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business.

Although the promise of saving money and time by hiring a developer to build an eCommerce site from scratch can be tempting, the reality is that they could end wasting a ton of both.

Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. Whatever you sell, if you are running on a well-equipped eCommerce platform odds are there will be other businesses having the same needs, so new features and tools will be developed and available to you in a reasonable amount of time.

While there is no perfect platform and there will be tradeoff in picking one over another, I find the following seven provide more flexibility and a low barrier to entry to build an eCommerce store:

1. PrestaShop

prestashop

PrestaShop is a popular shopping cart software with great potential. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 innovations, the platform is speedy, lightweight and easy to get acquainted with.

Some out-of-the box features offered by PrestaShop include catalog management, search engine optimization, responsive themes, promotional tools, multilingual shopping cart, recently viewed products option, payment extensions and international shipping. There’s also an official marketplace for additional add-ons to connect your online store to other platforms you use.

The best part of all this is that PrestaShop is free to use with no monthly or transaction fees. This makes it perfect for those who are just starting their online store and need to keep costs as low as possible until profits start rolling in.

2. BigCommerce

bigcommerce

BigCommerce assists small businesses in creating professional online stores so they can increase revenue. The all-in-one eCommece solution includes a secure shopping cart, website, marketing tools, and mobile themes. You also get advanced features such as product reviews, ‘you may also like’ suggestion, zoom, etc.

The design is 100 percent customizable, so a business can easily use its custom design without the BigCommerce branding/logo. BigCommerce’s customer service philosophy makes it easy for the user to get started: there’s a fold on the homepage reading ‘how can we help you.’ But you get all this in $24.95 a month.

3. Shopify

shopify

Shopify lets you choose from more than 100 designs to create your online store and add products. Websites are customizable and include a shopping cart compatible with American Express, VISA and MasterCard. A modern admin interface, build-in blog interface, and apps available for almost any advanced functionality, make Shopify a viable option.

Shopify merchants can also sell their products anywhere with Shopify Mobile (includes a build-in mobile credit card reader) and Shopify point-of-sale (works on the iPad). Pricing starts at $14 a month, but merchants have to pay transaction fees for hosting and other services.

4. Magento Community Edition

magento

Magento Community Edition allows small businesses to sell in online markets with no hassle on fulfillment, translations or pricing. A huge benefit of using Magento is that it can be easily integrated with marketplaces like Amazon and eBay, enabling users to easily manage their business from the back end.

The highlight of the Community version is that it’s extensible: it can be used to do almost anything you want in an online shop. While everything isn’t bundled in the default version, it’s either there in the extensions, or in the skills of the Magento contractors that can be hired at affordable rates.

5. WooCommerce

woothemes

WooCommerce is built on the back of WordPress blogging platform. It is fast and easy to manage, with great support and documentation. Small businesses using WordPress can easily install WooCommerce to get started. Because of this tight integration, it is recommended for businesses that envision content marketing to drive sales of their products and services.
It lets you set up a shop with lots of options including flat rate shipping, bundled PayPal and card payment options, physical product inventory, coupon campaigns and tax settings. There are no price tags associated with WooCommerce.

6. SpreeCommerce

spreecommerce

SpreeCommerce offers a full set of features and is built on common standards, so small business owners using this platform don’t have to forego speed to market, innovation or efficiency. The modular solution allows you to easily configure or replace any store functionality, so that you can build a storefront exactly to your specifications.

SpreeCommerce customers also get to use Wombat, the new automatic integration platform that connects a storefront to its backend operations. It intelligently routes product orders and data to ensure the right information is at the right place at the right time. It’s free to get started with SpreeCommerce.

7. Selz

selz

Selz offers simple ways to boost sales with an eCommerce store that offers a beautiful buying experience. You can start selling products quality without the need of all the bells and whistles of a full-blown eCommerce application.

The quick and easy eCommerce platform allows you to add products within minutes, and businesses don’t even require to have a website; you can get a web store with a custom domain, share the link and start selling. You can also use Selz widgets on your pre-existing blog or website as opposed to having a complete store. Selz also includes handy features such as shopping cart integration and responsive themes. Users can sign up for free, and only pay a fee of 5% + 25c when you make a sale.

Conclusion

To find the best platform for your needs, you need to look at what is best for your customer experience… and your budget! If you’ve tried any of these solutions, or have another favorite, please share in the comments!

You're reading 7 Awesome eCommerce Platforms For Small Businesses, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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SendinBlue Review – Small Business Pricing with Enterprise Features http://kikolani.com/sendinblue-review-small-business-pricing-enterprise-features.html http://kikolani.com/sendinblue-review-small-business-pricing-enterprise-features.html#comments Fri, 12 Sep 2014 16:20:03 +0000 http://kikolani.com/?p=27243 Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days […]

You're reading SendinBlue Review – Small Business Pricing with Enterprise Features, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider.

SendinBlue

SendinBlue is a marketing platform for beginners and advanced users that automates the entire marketing process, from email marketing and beyond. It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns.

sendinblue-review-1

Some of SendinBlue’s prime features include:

  • Email marketing
  • SMS marketing
  • Simple newsletter creation
  • Campaign scheduling
  • Segmentation of contacts
  • Real time reports & statistics
  • Spam checking
  • Trigger marketing
  • Dedicated IP address

How to Use SendinBlue

You can start by signing up for a free account to get a feel of things. After logging in, you can import email subscribers (if you have any) from another email marketing service into SendinBlue via a CSV file. When all contacts have been imported, you can create a new email campaign. Clicking on ‘create a campaign’ in SendinBlue will let you configure the default campaign settings, such as the name, subject, the sender’s name and email.

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After you define the campaign’s name and purpose, you click the ‘create your email’ button (the next step) to bring up 4 different editors to create a mailing list campaign.

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Among these 4, the ‘Drag and Drop Newsletter builder’ is the easiest to get used to. What did I love about this option? It literally took me a few minutes to create a perfectly fine newsletter with all the widgets. It also lets you upload and add images as well as set background text and colour.

Here’s what the default format looks like.

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I love that SendinBlue lets users drag and drop widgets wherever they want to. For instance, the social media buttons can be included in the newsletter to refer subscribers to your social profiles. This is a great option considering that emails including social sharing buttons have a 158 percent higher click through rate. While you have the option to add many different social networks (as shown below), you may just want to choose just the one or two networks that drive the most traffic to your website.

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After finishing the newsletter, you can send yourself or anyone else as many test emails as you want to see the outlook of the newsletter. Once you are satisfied with the look, it is easy to copy and use newsletters for the future as long as you stick to the same format.

SendinBlue also gives you preview options for many different browsers and email clients, including those on smartphones and tablets.

Here’s how an email will appear on an iPhone.

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The next step is to select the subscriber (recipient) list and enter a schedule date for the campaign. There is also an option ‘or send your campaign now’ to send the campaign instantly.

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With 60% of marketers believing that email marketing produces a positive return on investment, SendinBlue’s quick campaign creation makes it a viable option for anyone considering an email marketing tool for lead generation.

How SendinBlue compares to MailChimp

I’ve mentioned MailChimp on several occasions, and it’s really a great tool for email marketers. But SendinBlue gives it a run for its money by offering email marketing packages at a MUCH lower price.

SendinBlue’s free package lets you send 9,000 emails per month to unlimited subscribers. Its lowest priced package, costing $7.47 per month, lets you send 40,000 emails per month. This can be broken down as 1 email to 40,000 subscribers per month, or 2 emails to 20,000 subscribers per month.

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MailChimp on the other hand lets you send 2,000 emails to 12,000 subscribers for free, while the package for unlimited emails starts at $10 for 500 subscribers. Sending emails to 40,000 subscribers in MailChimp would cost above $200.

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That’s a significant cost difference!

SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages.

Conclusion

SendinBlue’s plethora of features and, more importantly, its pricing will give you second thoughts if you’re currently using MailChimp, Aweber or another email marketing service.

It has all the features found in a top-tier email marketing service and SendinBlue’s awesome support center makes it a treat to set up and get started. I would definitely recommend it if you’re looking to save money.

Try it for free – no credit card required. It could be the a-ha moment for your email campaigns… and your marketing budget.

You're reading SendinBlue Review – Small Business Pricing with Enterprise Features, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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How to Choose (and Use) the Best Tools for Your Business http://kikolani.com/choosing-best-tools-for-business.html http://kikolani.com/choosing-best-tools-for-business.html#comments Thu, 05 Jun 2014 13:00:36 +0000 http://kikolani.com/?p=26748 I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the […]

You're reading How to Choose (and Use) the Best Tools for Your Business, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business.

Start by defining your needs.

Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always the case. A tool could have 1,000+ features, which is pretty awesome. But if you are only going to need three of those features, then there’s no sense in A) paying for things you don’t need or B) not choosing a tool that is awesome at the three features you need and instead choosing one that is so-so at a 1,000+ features.

Let’s say that you’re evaluating email marketing software. Your requirements are that it integrates well with other tools that you use, it offers a wide variety of templates that are mobile friendly, it allows you to preview emails before you send them, and it helps you create great forms and squeeze pages. While there are tons of platforms to choose from, you’ll likely go with GetResponse because of their 100+ integrations, responsive email design, inbox preview tool, web form builder, and squeeze page generator.

Once you have defined your requirements, making a choice about what tool to go with will be much simpler.

Compare your top choice with some alternatives.

Just because you only found one tool that fits your needs, doesn’t mean it’s the only tool out there. There are great sites like TopAlternatives that can help you find the top tools for specific needs. For example, in their SEO category, they break down tools with specific functions.

choosing-the-right-tool-for-business-top-alternatives

This can help you discover a few great alternatives so that you can jump into the next step. They offer alternative tools for building a website, customer satisfaction, design, ecommerce, email marketing, mobile, optimization, SEO, social media, time management, usability, video marketing, and WordPress (courses, themes, plugins, etc.).

Try before you buy.

Whether you end up trying to decide between multiple tools with the features you want, or just one that seems to be perfect, be sure to try it before you buy it. Most tools will offer some form of free trial, usually ranging from seven to thirty days. Here are my recommended free trial tips.

  • Don’t sign up for a free trial until you are ready to actually use it.
  • Set a reminder in your calendar to visit the tool each day until the trial ends.
  • Take into consideration the ease of use of the tool you are trying. If it’s difficult, you won’t want to use it on a regular basis, which will lower its value for your business.
  • Know how long you have and when/where to cancel if you decide against a particular tool (include a reminder in your calendar for the last day to cancel).
  • Plan to evaluate the results of using a particular tool the day before you need to decide to commit to it.

Remind yourself to regularly use your tools.

Once you have made the commitment to the right tools for your blog or business, don’t let them sit stagnant while they auto-debit your credit card. Set them up so you can easily remember to use them on a daily basis. If they are web applications, for example, create a folder on your bookmarks bar for your tools and put your username next to each so you can easily get to the login pages and remember how to login. Below is my list of top tools…

choosing-the-right-tool-for-business-bookmarks

If there’s certain times you want to check a particular tool, such as taking a daily look at all of your dashboards in Cyfe to review your analytics, then you’ll want to set a calendar reminder to do so. What I like to do is grab a link to the first dashboard I want to view (like my ultimate social media dashboard)…

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…and add it to a daily task in Remember the Milk.

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You don’t have to do these specific things, but you should make it a point to regularly use your tools.

Review, and review often.

If you find you’re not regularly using a particular tool based on difficulty or lack of usefulness, then it might be a sign you need to choose something new. Or, at the very least, time to cancel your account and save some money until you find something new. For this, you might want to set a monthly or quarterly reminder to review all of the tools in your toolbox to see if you are still using them and still getting what you need out of them. If not, go back to the beginning of this post and start the selection process over again. This will ensure that you are always getting value from the tools you choose for your business.

How do you find great tools for your blog or business and then ensure you are always using them?

You're reading How to Choose (and Use) the Best Tools for Your Business, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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