Kikolani http://kikolani.com Blog Marketing Mon, 27 Jul 2015 15:58:08 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 10 Facebook Hacks to Make Your Small Business Look Colossal http://kikolani.com/10-facebook-hacks-make-small-business-look-colossal.html http://kikolani.com/10-facebook-hacks-make-small-business-look-colossal.html#comments Tue, 23 Jun 2015 13:00:31 +0000 http://kikolani.com/?p=28543 When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner […]

You're reading 10 Facebook Hacks to Make Your Small Business Look Colossal, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business.

If you are a small business owner and want increased exposure on Facebook, then read on. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform.

1. Get a fully optimized business page.

There is nothing worse than having your business page not optimized properly. If you are to create an impression, start from what you have in hands. Optimizing a business page shows how seriously you take your business and brand. On the other hand an un-optimized page would depict your careless nature and drive away prospects.

Make sure your about section is compelling and creating trust in the mind of your fan.

Setting up a full-fledged business page is no difficult task. Andrea Vahl has written a beginners’ guide to starting a business page.

2. Start attracting your potential fans.

In order to get your potential prospects you need to get into their radar. Get your Facebook page at every potential place your fans hangout at.

First, try to add a like button ion your website. This is the first place people related to your brand visit. If you are on WordPress, here are some of the best plugins to do that.

You could also act as your page (instead of your profile) and interact with pages similar to you. For that you have to click on the dropdown (or inverted triangle) at the extreme right of the top bar of your Facebook account. This gives you the option to use Facebook as your page (you can choose if you have many).

Now start liking pages related to your niche and interact with them. If you provide value both the page owners and their followers would notice you and start liking your page.  This is called follower hijacking.

 3. Don’t cross promote, please!

Okay, I know I have sparked a controversy on whether we should cross-promote our social accounts or not, but I have a compelling reason for what I say.

I personally don’t like cross promotion because it in a way disrespects your fans’ choices. If you have a follower on twitter, he is there because he loves to be there. Why on earth would you tell him to like your Facebook page when you know he would never hangout on Facebook.

Don’t miss follow Fridays.

Instead, you should focus on finding fans that are already in your sweet spot, i.e., Facebook. For this you can participate in follow Friday posts where everyone comments on a post and interested people like each other’s page.

One such post is this one:

Ready for FACEBOOK FRIDAY?! If you would like to meet some new peeps, get some new fans and build some…

Posted by Boom Social with Kim Garst on Friday, June 5, 2015

Participate in exchange shout-outs.

Here you have to update your fellow brand’s page and ask your followers to like it and in return they do the same with your page on their profile. This way your fans get a related brand to know more about and you get an increased audience base to showcase your page.

4. Use your cover photo as your branded billboard.

Facebook cover picture comes with a huge size of 851*315 pixels. Don’t leave this huge estate in vain. Instead, use it to showcase your upcoming event, a product launch and simply offer your lead magnet.

Colossal pages like Mari Smith’s and John Haydon’s use there cover image real estate to promote their upcoming events and courses respectively.

see-how-mari-smith-uses-her-coer-pic-to-promote-her-event

5. Offer free incentives to your Facebook subscribers.

Before proceeding let me clear out that, Facebook is very strict regarding its usage policies and could ban you if found guilty of bribing your likers.

Instead, you can use an email app to collect leads from Facebook and give them something in return. This way you get double benefits.

  1. Your page fans will get a chance to enjoy premium gifts without having to leave Facebook or visiting your website.
  2. You get an additional landing page opportunity to collect leads.

Here are some of the apps that allow you to set up a quick landing page that collects leads in return of a free incentive on Facebook.

Want inspiration? Check out Jon Loomer’s landing page where he gives away his guide on Facebook power editor in exchange for emails.

Below are some more tips that “work” on Facebook.

6. Change your posting style.

Posting on Facebook is all about experimentation. Despite of tons of guides on what to post, it’s you who should decide what and how to post. The reason being, every page is different and so are its audiences. If you want to know what works, try all that you think could work and the result will dawn on you.

Buffer for example, saw huge response when they used links instead of images. Images recently have seen a dip in performances. But that doesn’t mean it won’t work for you. Pages like Kim Garst’s have the whole strategy around beautiful and eye catching graphics and it works for them.

Similarly, using non-peak hours, i.e., just before and after work hours is said to increase your Facebook post’s organic reach as well as engagement.

post timings

Here is a beautiful graphic which shows what type of content performs the best on Facebook.

Here is how to use user generated content for getting colossal authority:

 7. Provide your fans the best of industry news.

One of the best ways to establish your authority is to curate content that is relative to your industry. This way you would show up as a brand that understands its field.

Sharing insider news from other authority blogs and bigger brands could eventually bring you to the focus of both your fans and followers. As a result your fans will stick to your Facebook page as they get all the latest news there.

When this goes on for a time you will be seen as a thought leader on the social media platform and people will take your words seriously.

If you are wondering how to curate content, let me say it isn’t an easy task at all. The paradox is it isn’t that difficult a task either (once you know how to do it).

For starters, you could create a list of blogs to follow on feedly and track their latest blog posts. You could also visit alltop to collect the best and trending articles from your industry. Twitter lists are a great way to curate content from the influencers and later post them to Facebook.

For this, you could save the desired posts to your pocket account and then blast them to Facebook page at suitable times.

content-curation

TIP: Do not start posting articles from uber-popular sites like mashable or Huffington Post. Not that their content is uncool but because everyone reads those sites and why someone would stick to your page for stale news.

8. Frame each update for a specific group of fans.

Every successful business laser targets its audience. If you are speaking to everyone no one will listen to you. That’s why you should also target your audience on Facebook to serve them with what they need.

Facebook organic targeting lets you control who sees your posts on their news feed. While all posts are still visible at your page timeline, you could target them to selectively appear in the news feed of certain groups of fans to get maximum engagement.

For example, if you post something about “Facebook marketing” you might want it to be visible to people who have liked Mari Smith or Jon Loomer’s Facebook page. Since these two pages are mostly about “Facebook”, your targeted audience might find your update relatable.

Similarly you can target your custom audiences based on their gender, relationship status, educational status, age, location, language, interest etc. Here is a guide to get started with organic targeting.

9. Use tools and apps to assist you.

Facebook marketing is quite a hefty task if done manually. You cannot manually sit round the clock to post updates targeting fans of different time zones. Similarly, you cannot run a contest without a tool to assist you. Showing your social media tabs like Pinterest, Instagram, twitter etc. would be impossible without apps like woobox.

Here are a set of 15 tools every smart marketer on Facebook should use.

10. Provide customer service.

If you want to be loved by your fans, listen to them. Most Facebook pages either don’t respond or take way too much time to respond to the audiences. This is where bigger brands take the ball to their court.

Brands like Post Planner and Shareaholic are too quick to respond to customer queries (usually from a few minutes to a couple of hours) and that’s why they are loved by their fans.

In order to provide true customer service:

  1. Monitor your Facebook page at regular intervals.
  2. Be the first to update a flaw or disruption in your product and tell your fans to stay calm.
  3. Ask for any queries that your fans have. Even better organize a “Ask your doubt session” every couple of days.

Over to you:

Not getting eyeballs on your business page is not because Facebook is limiting your reach, it’s because you are not experimenting your fans. The best way to make your small business appear colossal on Facebook is to interact with your fans, provide them with value and serve them till their satisfaction. This is what will boost your engagement and eventually organic reach on Facebook.

What do you do differently on Facebook? Or what problems you are facing in making your page colossal on Facebook? Comment below and we will figure a way out.

You're reading 10 Facebook Hacks to Make Your Small Business Look Colossal, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday – 30 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-04102015.html http://kikolani.com/fetching-friday-04102015.html#comments Fri, 10 Apr 2015 19:46:03 +0000 http://kikolani.com/?p=28330 Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to […]

You're reading Fetching Friday – 30 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

Reader Submissions

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

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Fetching Friday – 23 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-04032015.html http://kikolani.com/fetching-friday-04032015.html#comments Fri, 03 Apr 2015 17:00:53 +0000 http://kikolani.com/?p=28320 Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey […]

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Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

Reader Submissions

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

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Conference Spotlight: Build Grow Scale LIVE http://kikolani.com/conference-spotlight-build-grow-scale-live.html http://kikolani.com/conference-spotlight-build-grow-scale-live.html#comments Mon, 30 Mar 2015 19:11:54 +0000 http://kikolani.com/?p=28313 If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. […]

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If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events.

Build Grow Scale LIVE in a Nutshell

Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following.

  • Funnel Building – Learn about funnel design, psychology, and building methods.
  • Ecommerce Strategy – Private labeling, product sourcing, and supplier relations.
  • Marketing Automation – Scaling, taking yourself out of the equation, and growth.
  • Lead Generation – Build larger lists, spend no more than $0.50 per opt-in, and triple your leads.
  • Paid Advertising – Utilize youtube, podcasts, and content marketing.
  • Retargeting and Remarketing – Lessons from $10M spent on Facebook, Youtube, Twitter, and various retargeting networks.
  • Traffic and Media Buying – Get unlimited traffic from perfect prospects on networks you’ve never heard of.

When and Where

Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Normal rates for the hotel are $300 per night, but attendees will save $200 per night for up to three nights during the event.

Who Attends

Last year, 17% of attendees were already making over one million dollars in annual revenue. Over half were earning six figures on the mid to high end of the scale. Unlike other well-known industry conferences, this caters to a smaller audience for a mastermind-like feel. It gives attendees the opportunity to experience a high-energy coaching environment so that they will be able to take what they’ve learned and get better results in their business.

Who You Will Learn From

Here are some of the key people you will want to glean insights from during this conference.

  • Los Silva – Los Silva is a top direct response sales funnel designer and has consulted on funnels for entrepreneurs, startups, and companies including Disney, Driftrock, Ryan Deiss, Kent Clothier, and many others.
  • Tanner Larsson – Tanner is uniquely skilled at turning a complex business process into simple, actionable steps. Companies give him up to 30% equity in their firm just to help them grow revenue, maximize profits, and implement a hybrid business system.
  • Drew Sanocki – Drew’s marketing automation and customer segmentation rules have driven over $100 million in transactions. At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers.
  • Vincent Fisher – At one point, Vincent had 150 employees, a combined revenue of over $100,000,000, and didn’t work a single day for any one of his companies. At Build Grow Scale LIVE he plans to give you his best secrets on building, growing, and scaling your business to nine figures and beyond.
  • Ed O’Keefe – Ed has taken multiple businesses to 7 and 8 figures. At Build Grow Scale LIVE, Ed will teach you his art of Time Collapsing. Ed will demonstrate how to create the lifestyle you’ve always wanted, faster than you dreamed possible, by using his secrets of performing at optimal levels year-round.
  • Neil Patel – Neil helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
  • Tommie Powers – Tommie has specialized in conversion optimization by evaluating mountains of data over 15 years. At Build Grow Scale LIVE, he will give you his proprietary process of profiting from paid traffic. His process is tested and backed by $10,000,000 (yes, $10 million) Tommie has spent on paid traffic from Facebook, Youtube, Twitter, and various retargeting networks.
  • Damien Rufus – Damien has developed brands not only for himself, but also for Fortune 500 companies and small businesses too. He plans to give you his Behavior Matrix at the event, and he says you may never lose a client again once you understand “funnel psychology” and how to use “behavior dynamic” advertising campaigns to double your lead flow.

Event Sponsors

Chances are, you are going to be very familiar with the event sponsors at Build Grow Sale LIVE. They include Clickbank, Shopify, Fully Accountable, Thread Me Up, and 10 Minute Funnels.

Your Investment

You can choose from two passes to attend Build Grow Scale LIVE.

  • The standard 2-day access pass is $397 before March 31st, and $700 after. This pass includes one 2-day access pass for comfortable seating during Build Grow Scale LIVE and inclusion in Thursday night’s Meet & Greet party for all BGS Live attendees.
  • The 3-day VIP access pass is $997 before March 31st, and $1,497 after. This pass (limited to 40 attendees) includes the main 2-day conference plus an invitation to the VIP Party on Wednesday night, access to the all-day VIP Roundtable Mastermind on Thursday, exclusive content reserved only for VIPs on Thursday, and inclusion in Thursday night’s Meet & Greet party for all BGS Live attendees.
  • The VIP roundtable mastermind is the real value in the 3-day access pass. You will spend all day speaking directly to Los Silva, Tanner Larsson, Nishant Bhardwaj, and Damien Rufus about how you can create funnels, improve your ecommerce strategy, buy traffic and media, and implement systems and automations into your business. And of course, the parties are where the networking happens, so you will definitely want to attend those as well.

    Sound good? Learn more about Build Grow Scale LIVE and get your pass today!

    You're reading Conference Spotlight: Build Grow Scale LIVE, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

    ]]> http://kikolani.com/conference-spotlight-build-grow-scale-live.html/feed 1 Fetching Friday – 24 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-03272015.html http://kikolani.com/fetching-friday-03272015.html#respond Fri, 27 Mar 2015 15:00:04 +0000 http://kikolani.com/?p=28309 Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content […]

    You're reading Fetching Friday – 24 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

    Content Marketing

    Search Engine Marketing

    Social Media Marketing

    Productivity

    Reader Submissions

    I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

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    Fetching Friday – 33 Top Posts on Marketing and Productivity http://kikolani.com/fetching-friday-03202015.html http://kikolani.com/fetching-friday-03202015.html#comments Fri, 20 Mar 2015 17:00:59 +0000 http://kikolani.com/?p=28304 Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Craft Headlines That Draw People to Your Content by Heidi Cohen Video Blogging: How to Become a Video […]

    You're reading Fetching Friday – 33 Top Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

    Content Marketing

    Search Engine Marketing

    Social Media Marketing

    Productivity

    Reader Submissions

    I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

    You're reading Fetching Friday – 33 Top Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Introducing Bloom: A New Way to Grow Your Email List http://kikolani.com/introducing-bloom-a-new-way-to-grow-your-email-list.html http://kikolani.com/introducing-bloom-a-new-way-to-grow-your-email-list.html#comments Wed, 18 Mar 2015 18:00:30 +0000 http://kikolani.com/?p=28284 There are lots of plugins for WordPress users to help grow your email list. If you are looking for a plugin that offers all of the features you need to increase the size of your list, then you should add Bloom to your website. Developed by the team behind ElegantThemes, Bloom offers multiple opt-form placements […]

    You're reading Introducing Bloom: A New Way to Grow Your Email List, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    There are lots of plugins for WordPress users to help grow your email list. If you are looking for a plugin that offers all of the features you need to increase the size of your list, then you should add Bloom to your website.

    Developed by the team behind ElegantThemes, Bloom offers multiple opt-form placements and designs. Best of all, it’s simple to use. Once you have installed the plugin, you will set up your opt-in forms using the following steps.

    1. Set up your email service.

    To connect your email service to Bloom, you will go to the Bloom menu, choose Email Accounts, and click the New Account button.

    bloom-review-2

    Next, you will choose your email service from a number of popular options including MailChimp, Aweber, GetResponse, InfusionSoft, and several others.

    bloom-review-3

    You will then enter your email service provider’s details as requested. You can use the user documentation to get further instructions on where to find specific information, how to generate API keys, and other details related to your email service provider.

    2. Set up your opt-in form.

    Once your email service is setup, you can start creating your opt-in forms. You will have the following types from which to choose.

    bloom-review-4

    • Pop-Up – Popups are incredibly effective, and they can be controlled using various custom triggers.
    • Fly-In – Flyings are a great way to encourage sharing when visitors are most engaged with your post.
    • Below Post – Connect with your visitors when they are most engaged, after they have finished reading your post.
    • Inline – Create your own opt-in shortcode that can be placed on any post or page inline with your content.
    • Widget – Widgets allow you to easily place an opt-in form in your website’s sidebar or footer area.
    • Locked Content – Required your visitors to subscribe before they get access to the content on your post or page.

    You will link your opt-in form to your email service provider that you set up earlier. Or, if you skipped the first step, you can set up your email service provider details here too.

    bloom-review-4a

    Unlike some opt-in form plugins that only offer a few options and little customization, Bloom offers a total of 115 combinations of designs and colors from which to choose and customize. You can choose from forms that allow subscribers to enter their email address alone or their first name and email address, based on your preferences.

    bloom-review-5

    Next, you will configure the details for your opt-in form. These details include the text for the title and message, image settings (such as an jpg of your free ebook or lead magnet), image load animation, opt-in form styling, form style, footer text, thank you message, and custom CSS if you want to further customize the design.

    bloom-review-6

    Last, but not least, you will configure the display settings. Here, you can choose to when the opt-in form will show, what will trigger an opt-in, and how it will be animated.

    bloom-review-7

    You can choose to show your opt-in in specific areas (everywhere, homepage only, pages only, posts only, or archive pages only) and on posts within specific categories. The latter can help you create opt-in forms and lead magnets that cater to audiences with specific interests, such as a free ebook on Facebook shown to visitors who are reading a post in your blog’s Facebook category.

    You can also choose to show an opt-in on a specific post or page, or not to show it on specific posts for additional targeting and customization.

    3. See which opt-in forms perform best.

    Have you been curious as to which opt-in forms convert the best? Find out with the easy to use A/B testing and statistics that Bloom has to offer. You can create variants of your opt-in forms to experiment with different colors, messages, and lead magnets.

    bloom-review-9

    Once you have created your variants, you can start your A/B testing.

    bloom-review-10

    After a few days, you can view the results and choose the best opt-in form based on performance.

    bloom-review-11

    This will ensure that you are using the best opt-in forms for growing your list throughout your website.

    Ready to get Bloom?

    Bloom comes with your ElegantThemes membership, along with many other great plugins and over 80+ premium WordPress themes! If you’re ready to learn more about Bloom and get it for your own WordPress site, click here to learn more!

    You're reading Introducing Bloom: A New Way to Grow Your Email List, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic http://kikolani.com/how-to-get-insanely-productive-with-social-media-updates-to-scale-your-referral-traffic.html http://kikolani.com/how-to-get-insanely-productive-with-social-media-updates-to-scale-your-referral-traffic.html#comments Tue, 17 Mar 2015 13:00:22 +0000 http://kikolani.com/?p=28266 Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the […]

    You're reading How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence.

    Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

    Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive.

    Weekly Social Media Editorial Calendar

    I keep it simple and thus insanely productive: I know exactly what I do every set day of the week and when. I am not looking at my calendar any more because it’s very easy to memorize.

    Here’s a sample social media editorial calendar you can steal:

    Pre-Scheduling

    I schedule social media updates for a few reasons:

    • This way I know my (business) social media accounts get regularly updated no matter how busy I am
    • Sometimes I have so much to share within such a short period of time that posting that all at once would over-whelm my followers. So I have to spread out
    • This way I won’t forget to update my followers of some important news (See the part about re-sharing the same article a few times on Twitter).

    So here’s my social media scheduling calendar:

    Weekly task (Sunday): Schedule some important tweets one week ahead.

    (Let’s say you are promoting your content, giveaway, digital book, etc. It’s a good idea to schedule tweets mentioning it one week ahead to be sure you won’t forget)

    Tools I use for weekly scheduling:

    • Hootsuite for Facebook and Google Plus scheduling of business page updates*
    • Manage Flitter: This tool lets you easily schedule one social media update (Twitter, Facebook, Linkedin) for each day of the week to go live at your "best time" (Time when this software deems most efficient in terms of your following activity). Somehow this tool has the best interface and it makes scheduling very productive (something I’d love to say about Hootsuite but I can’t as it takes much more time to schedule updates using Hootsuite). Unlike Hootsuite, Manage Flitter is free and its free version only supports scheduling for once a day and allows to connect only one Facebook page, so I use both.

    Manage Flitter

    Weekly tasks (Friday)

    Friday is one of the easier, more relaxed days for me. I use it to catch up with my content brainstorming dashboards to get inspired as well as check if I missed any conversations involving brand names and hashtags I am monitoring.

    Tool: I use Cyfe for both (collecting content ideas and social media monitoring). I have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc):

    Cyfe

    Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!) I am maintaining some activity at Ello, Tsu and Tumblr but I can’t check feeds there daily. So I am usually doing that on Fridays (sometimes on Mondays too).

    Tip: I am using a separate bookmark folder where I store links to my *other* social media accounts to access them quickly using "Open all in Tabs" option.

    Bookmarks

    Daily tasks (Mornings)

    Morning is my time to read all the emails and go through my favorite communities and blogs. Both tasks give me LOTS of things to tweet (mostly) and sometimes share on Facebook, Twitter, etc.

    Posting that all at once would be over-whelming and non-effective (most of the updates would be lost in the clutter), so I am "buffering" everything I have to say throughout the current day.

    Tools:

    • Buffer App is (obviously) what I use to buffer my morning reading list to Twitter (Especially through their browser integration (I am using their FireFox plugin that lets me buffer my tweets right from the "Tweet this" pop-up)
    • Viral Content Buzz lets me keep my Twitter active as well (and it’s my major content discovery platform too). Plus it keeps my other social media accounts (Pinterest and StumbleUpon) active as well.

    Viral Content Buzz

    As-it-happens tasks

    There’s no way around it. That’s how social media works: There will always be tasks you’d better do immediately and better keep them in mind.

    Interacting on social media is something you can’t really plan put or schedule. Without instant spontaneous replies, retweets, comments and likes your social media accounts will lack the most important component: Authenticity.

    Tools:

    • I use Tweetdeck to be on top of Twitter interactions (here’s my detailed article on that) without feeling overwhelmed. Tweetdeck keeps me very productive.
    • For other social media platforms, I use their native iPhone apps to keep up using "push notifications" (especially during lunch and coffee breaks).

    Social Media Posting: Advanced Tips

    Now that we hopefully got a bit more organized and productive, let’s not forget about being creative! Keep these quick tips in mind to make your social media activity both varied and efficient:

    Re-share the same content a few times on Twitter

    Tweets have an extremely short lifetime. They are seen for just a few minutes and after that they will mostly be lost. Therefore re-sharing your (important) content on Twitter using different forms and at different time of the day makes so much sense.

    Here’s a quick list of all different ways you can re-share your contest on twitter multiple times (including retweeting someone who shared it, making some use of visual tweets, tweeting quotes, etc)

    Re-share your content as a photo on Google Plus and Facebook

    Here’s one social media sharing trick: You can share anything as a photo (using "Upload photo" option versus letting Facebook / Google Plus generate the image thumbnail). Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds.

    Visual updates

    Hootsuite supports photo updates (but I don’t really like the output). Oktopost handles image sharing campaigns much better.

    For more variety in your social media streams, try content re-packaging tactic I explained earlier. Content re-packaging is a great way to share the same content again and again while providing new content to your followers each time. First Site Guide gives a perfect overview of all types of content you can create using one article:

    First Site Guide

    Tag people in social media updates

    You can tag people on all three social media networks using:

    • @username on Twitter
    • @name on Facebook (You need to select the person from the drop down for the tag to work)
    • +UserName on Google Plus*

    In all cases, the person you are getting will most likely be notified by an email (depending on his/her personal settings). These notifications work well for driving more attention to your social media updates.

    Never tag irrelevant people though. I only tag people who I mentioned in the article I am sharing (or who I am quoting).

    *Advanced tip: While there’s no way to tag people on Facebook when you schedule updates, you can still do that on Google Plus. To do that, you’ll need to use +XXXXXXX (XXXXXXX = user id on Google Plus). This article explains the process in more detail:

    Here’s me posting to Google Plus from Hootsuite and tagging a user:

    posting to Google Plus from Hootsuite and tagging a user

    This gets posted as follows:

    posting to Google Plus from Hootsuite and tagging a user

    Social media productivity is no longer an option: You have to find ways to get productive if you want to be on top of many things.

    Have you developed any social media productivity tricks of your own? Please share them in the comments!

    Ann Smarty is the Brand and Community Manager of Internet Marketing Ninjasand founder of MyBlogU. You can find her tweeting as @seosmarty

    You're reading How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    How to Use Viraltag to Schedule to Pinterest, Tumblr, and More http://kikolani.com/use-viraltag-schedule-pinterest-tumblr.html http://kikolani.com/use-viraltag-schedule-pinterest-tumblr.html#comments Mon, 16 Mar 2015 13:00:43 +0000 http://kikolani.com/?p=28221 If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. How to Setup Viraltag Setting up Viraltag is easy. […]

    You're reading How to Use Viraltag to Schedule to Pinterest, Tumblr, and More, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest.

    How to Setup Viraltag

    Setting up Viraltag is easy. Once you have created a free trial account, you will go to your accounts tab and connect your profiles and pages.

    Viraltag Review

    Next, you will go to your library. Here, you can connect to your image sources. These include Canva, Instagram, Flickr, Dropbox, and any RSS feed you choose.

    Viraltag Review

    Then, you will go to your dashboard and click on posting schedule. This is where you will set the timeframes during which you want to post to the social profiles and pages you have connected to your account.

    Viraltag Review

    Finally, you will go to My Account > Browser Extensions to download the browser extensions for Chrome or Safari, or grab the Viraltag bookmarklet for easy sharing to your Viraltag account throughout the web.

    Viraltag Review

    Now, you’re all set to start sharing visual content to your social profiles and pages.

    How to Schedule Posts Inside Viraltag

    There are several ways you can schedule posts to your social profiles and pages. First, you can use the post option within your Viraltag account to share content. You will start by uploading an image from your computer, finding an image using Google search, or getting an image from specific networks (Instagram, Picasa, Facebook, or Flickr).

    Viraltag Review

    On the next screen, you will share a description and link for your image and select the social accounts (including specific Pinterest boards) to which you want to post your update.

    Viraltag Review

    From here, you can choose to post the update now or to add the post to your queue. If you choose to add it to your queue, you can go to your dashboard and look under scheduled posts to see each individual update that is scheduled to go out. You can choose to edit or delete the posts as needed from here, or change the times they are scheduled to be posted.

    Viraltag Review

    Once the posts have been published, you will find each individual post in your dashboard under recent posts.

    Viraltag Review

    You can click on any of them to go directly to the post, pin, Tumblr blog entry, etc. on your social accounts. For example, here’s what a pin from Viraltag looks like.

    Viraltag Review

    And here’s what a tweet from Viraltag looks like.

    Viraltag Review

    On Tumblr, the image will be linked to the link you specified when you scheduled the post.

    Viraltag Review

    On LinkedIn, the image will be shared as a link post.

    Viraltag Review

    And on Facebook, the image will be shared as a photo post with the link in the description.

    Viraltag Review

    How to Schedule a Post Using Your Library

    Another way to schedule a post to your social accounts is through your library sources. First, you will click on the source from which you want to share an image and then choose the image you want to share.

    Viraltag Review

    When you click the schedule button, you will be taken to a similar screen as shown above to add a description and link to your post.

    If you selected more than one image, you can schedule posts for each individually, or choose the bulk scheduling option using the link above the individual photos.

    Viraltag Review

    Note that if you use the bulk scheduling, you can only have one description and one link for all of the images, so depending on what you are sharing, you may want to use the individual blocks to schedule each image.

    How to Schedule a Post Using the Discover Tab

    The discover tab in your Viraltag account allows you to find the best visual content across the web based on specific themes such as food, fashion, fun, DIY, photography, home, weddings, design, and other.

    Viraltag Review

    These are all pulled from other Viraltag users who have shared visual content to their social accounts. You can hover over an image you like and click the share image button to get the scheduler to add the image to your social accounts.

    How to Schedule a Post Using Your Browser Extension

    As you are browsing the web, if you see an image you want to schedule to your social accounts, you can do so by clicking on the browser extension button on Chrome or Safari, or your bookmarklet. When you click on Viraltag, you will get several images from the page you are viewing from which to choose.

    Viraltag Review

    You can then select one or more images to post to your accounts. When you click next, you will be shown the standard scheduler screen, or for multiple images, the screen with individual blocks for each image and bulk scheduling options.

    Pricing and the Referral Program

    What’s the best part of Viraltag? They currently offer a forever free plan for those who only want to connect to three accounts and share under 200 posts per month.

    Viraltag Review

    On their pricing page, you can find more details about discounts you can receive as an individual or a blogger for writing an honest review of the tool.

    Inside of your account dashboard, under your settings, you will see a referral program tab. You can grab your custom referral URL and share it with others. If someone signs up for a paid plan, you get a $30 credit and they get a $15 credit. It’s a win-win for both parties!

    Final Thoughts

    The only thing missing from Viraltag at the moment is analytics. That aside, it’s still an easy to use tool for scheduling visual content to your social media accounts and keeping them up to date.

    Have you tried Viraltag? If so, please share your experience in the comments!

    You're reading How to Use Viraltag to Schedule to Pinterest, Tumblr, and More, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday – 24 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-03132015.html http://kikolani.com/fetching-friday-03132015.html#comments Fri, 13 Mar 2015 17:00:23 +0000 http://kikolani.com/?p=28253 Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral by Michael Grothaus Content Marketing Landscape 2014 – Top […]

    You're reading Fetching Friday – 24 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

    Content Marketing

    Search Engine Marketing

    Social Media Marketing

    Productivity

    Reader Submissions

    I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

    Favorite Video of the Week

    You're reading Fetching Friday – 24 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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