Kikolani http://kikolani.com Blog Marketing - Blogging Tips for Personal and Professional Bloggers Sun, 20 Apr 2014 22:49:22 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 5 Reasons I Still Use CommentLuv http://kikolani.com/5-reasons-still-use-commentluv.html http://kikolani.com/5-reasons-still-use-commentluv.html#comments Mon, 24 Mar 2014 13:00:30 +0000 http://kikolani.com/?p=24414 One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv. People have their issues with the CommentLuv plugin. I will admit that yes, it does invite spammers who just want to drop […]

You're reading 5 Reasons I Still Use CommentLuv, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv.

People have their issues with the CommentLuv plugin. I will admit that yes, it does invite spammers who just want to drop a link, so if you don’t moderate your comments carefully, you’ll be giving out lots of bad links. And yes, it does mean that over time, you’ll end up with a lot of broken outgoing links because bloggers close down their blogs.

Why I Still Use CommentLuv

For me, the pros of CommentLuv outweigh the cons. Here’s my top five reasons for using CommentLuv.

1. It allows me to identify spammers quickly. Generally, they’ll have some pretty bad posts / pages linked with their comment.

2. It allows me to quickly get to know my commenters. Looking at post titles, I can easily see if I have a lot of self improvement people, tech people, SEO people, photographers, etc. If I had an SEO site that was regularly frequented by a lot of photographers, for example, I could really give more to my audience by adding more photography-related examples to my posts.

3. It helps the community get to know each other. Other commenters can browse posts and find other blogs in their niche pretty quickly.

4. Commenter’s posts can add to the conversation. Like if I write about a SEO plugin for WordPress, maybe they have a post about another good plugin that both I and the audience can learn from to get some additional options.

5. It’s a way for me to say thanks. If people read the posts and leave a really good comment, I don’t mind them getting the chance to promote a good blog post that they have written. I built my blog up by promoting my content on relevant CommentLuv enabled blogs, and I wouldn’t think it’s fair for me not to offer the same in return for others.

CommentLuv Premium vs. the Free Version

Although you can use the free version of CommentLuv, I use and am an affiliate of the premium version of the CommentLuv plugin. I purchased the premium version because it comes bundled up with some additional plugins that I also like using including the following.

  • Twitterlink – This allows commenters to leave their Twitter username with their comment. Since I know a lot of people by their Twitter handle, this helps me identify them when they come to my blog as well as connect with new people.
  • ReplyMe – This allows commenters to receive an email notification that their comment has just received a reply as opposed to an email notification when anyone comments on the post. You can get this for free, but the free version hasn’t been updated in years.
  • GASP – This allows me to add a simple captcha in the form of a checkbox on the WordPress comment form to reduce automated spamming without driving commenters nuts with a hard to read alphanumeric captcha.

Plus, you get additional functionality with the premium plugin for CommentLuv and the add-ons that you won’t find in the free versions.

Find More CommentLuv Blogs

One resource that students of my Blog Post Promotion Course have been enjoying is Find the Luv. You can use this site to find the latest posts from over 700 CommentLuv enabled blogs on specific topics including blogging, business, family, food, health, personal development, photography, SEO, and technology.

Your Turn

Do you use the CommentLuv plugin on your blog, or comment on CommentLuv enabled blogs? What has been your experience? Please share in the comments!

You're reading 5 Reasons I Still Use CommentLuv, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Split Testing Made Easy with the ConverThis WordPress Plugin http://kikolani.com/converthis-wordpress-plugin-review.html http://kikolani.com/converthis-wordpress-plugin-review.html#comments Tue, 18 Mar 2014 13:00:31 +0000 http://kikolani.com/?p=24231 If you have a sales page on your website for products or services, chances are you want to do everything possible to ensure that it leads to more sales. And if you have a squeeze page to grow your mailing list, you want to do everything possible to ensure that it leads to more opt-ins. […]

You're reading Split Testing Made Easy with the ConverThis WordPress Plugin, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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If you have a sales page on your website for products or services, chances are you want to do everything possible to ensure that it leads to more sales. And if you have a squeeze page to grow your mailing list, you want to do everything possible to ensure that it leads to more opt-ins. The questions is, how do you do this without having to dive too deeply into website development and expensive tools?

Split Testing

The answer: split testing. Split testing is simply putting two or more variates against each other to see which one performs the best. For example, you might want to test two sales pages, each with a different headline, to see which one leads to more sales. Or you might want to test two opt-in pages, each with a different video, to see which one leads to more opt-ins.

The benefit of split testing is, of course, an increase in conversions. And who wouldn’t want their sales page to convert more visitors into customers or their squeeze page to convert more visitors into subscribers.

Now if you’re like me, split testing sounds like a pretty complicated process that requires expensive tools and loads of analysis. But thanks to ConverThis, it no longer has to be expensive or time-consuming.

ConverThis is a WordPress plugin that makes A/B testing simple. How simple? Let’s find out.

Setting Up a Campaign

To get started, you will need to have at least two versions of the page you want to test with different variations of text, media, pricing, etc. The Lite Version of the plugin (one-time fee of $29.95) allows you to test up to three pages at a time, and the The Premium Version of the plugin (one-time fee of $49.95) allows you to test up to six pages at a time.

Once you have your pages and variations ready, you can start by setting up a New Campaign with ConverThis.

converthis-wordpress-plugin-review-1

Next, you will select the pages you want to test, assigning them names, descriptions, colors (for Premium Version users), and traffic split percentage. For example, if you’re testing two pages, you’ll want to split the traffic 50/50 so that half the visitors will receive one page, and half will receive the other.

converthis-wordpress-plugin-review-2

Once you have entered the pages you want to test, you will click the Publish button to complete the campaign.

converthis-wordpress-plugin-review-3

Then you will grab the campaign URL. This is the URL you need to give visitors in order to start testing your two pages.

converthis-wordpress-plugin-review-4

That’s it! Once you start receiving visitors using your campaign URL, you will start gathering data for your split test.

Analyzing the Results

To check your campaign’s progress, you will go to the All Campaigns portion of ConverThis.

converthis-wordpress-plugin-review-6

Here, you’ll find a listing of all of your campaigns.

converthis-wordpress-plugin-review-5

When you click on your campaign, you can scroll down past the campaign settings to see a graph of the results, along with the campaign statistics.

converthis-wordpress-plugin-review-7

At this point, you should know whether you have a clear winner between your variations, or if the variations have an equal conversion rate. When you have a clear winner, you’ll know which one to keep as your final sales or squeeze page.

In Conclusion

ConverThis is a great plugin for WordPress that can help you do some simple split testing. It’s easy to set up and offers easy to understand results that can help you increase conversions on your sales and squeeze pages.

You're reading Split Testing Made Easy with the ConverThis WordPress Plugin, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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How to Create a Latest Posts Portfolio Page with WP RSS Aggregator http://kikolani.com/create-latest-posts-portfolio-page-wp-rss-aggregator.html http://kikolani.com/create-latest-posts-portfolio-page-wp-rss-aggregator.html#comments Tue, 18 Feb 2014 22:00:59 +0000 http://kikolani.com/?p=22897 If you write for a lot of different websites like I do, whether it is as a guest blogger or freelance writer, then you have probably struggled with finding a way to share your latest posts from all of those sites with your audience. Fortunately, there is an easy – and free – solution for […]

You're reading How to Create a Latest Posts Portfolio Page with WP RSS Aggregator, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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If you write for a lot of different websites like I do, whether it is as a guest blogger or freelance writer, then you have probably struggled with finding a way to share your latest posts from all of those sites with your audience. Fortunately, there is an easy – and free – solution for anyone who uses WordPress on a self-hosted domain (sorry WordPress.com users).

The Plugin

The plugin you will need is WP RSS Aggregator. This plugin allows you to combine multiple RSS feeds and publish them on one single page using a piece of shortcode.

It’s simple to use – once you’ve installed it on your website, you can find the settings for it in your admin menu.

wp-rss-aggregator-1

To set up your latest posts portfolio page, you will use Add New Feed Source to add each of your author-specific RSS feeds from each site you contribute to.

wp-rss-aggregator-2

Once you have added all of your feeds, you will create a new page on your WordPress website and add in the WP RSS Aggregator shortcode where you want your latest posts to be displayed.

latest-posts-portfolio-page

The result is will be a page like my portfolio page here.

You can use the settings option for WP RSS Aggregator to configure features such as limit the number of posts shown on each page, limit the number of feed items stored from each feed source, make the links nofollow, and whether you would like the new links to open in a new page.

If you want more advanced features, such as thumbnails, categories, and keyword filtering, you can purchase add-ons for the plugin on the main WP RSS Aggregator site.

How to Get Your Author RSS Links

Not sure how to get your author-specific RSS link from the sites you contribute to? Here are some steps to try.

1. Start by going to your author pages.

On most sites, you can get to your author page by going to one of your posts and clicking on the link to your name. Usually you will find this under the title of the post or at the end of the post where they list the categories, tags, etc. When you get to your author page, look for an RSS feed link. Some sites, like Search Engine Watch and Business 2 Community place your author-specific RSS link on your page using the standard RSS icon.

2. Add “feed” to your author page URL.

If a site you contribute to uses WordPress, all you have to do is add the word “feed” to your author page URL. So let’s say you have an author page URL that looks like this.

http://blog.kissmetrics.com/author/khines/

To get your RSS feed, you would change it to this.

http://blog.kissmetrics.com/author/khines/feed/

When you go to that link, if you see only your posts in the feed preview, then you have your author-specific RSS feed.

If the site you contribute to doesn’t easily allow you find your author page URL, you might have to do some guessing. The URL is based off of your username, so if you login to their WordPress admin panel with the username khines, then you can try the following URL combinations to find your author page.

http://domain.com/author/khines/ or http://blog.domain.com/author/khines/

http://domain.com/blog/author/khines/

If you don’t login to WordPress, but you see that your posts are attributed to you with an author box, you will have to guess what your username is. Most sites use combinations like the following.

khines (first initial, last name)
kristih (first name, last initial)
kristihines (first name, last name)
kristi-hines) first name, last name with a space between)

Test these in the URL examples mentioned previous, and once you find your author page, add feed to the end of the URL to get the RSS feed.

3. Use the RSS Subscription Extension on Google Chrome.

This extension allows you to easily find any embedded RSS links on a page you are viewing. So if you are on your author page, you might be able to get your author RSS link by clicking on the RSS icon in your address bar.

rss-subscription-chrome-extension

A final note on author RSS feeds.

Some sites use redirects to turn any RSS feed link from their site back to the main RSS feed link, so be sure to test yours before putting it in WP RSS Aggregator. Otherwise, you’ll be feeding in everyone’s posts.

Ways to Use Your Latest Posts Portfolio Page

Creating a page like can be useful for many reasons. Here are my favorite three.

  1. Anytime you need to share your latest writing credits to get a guest posting or freelance opportunity, you can send people to this page or quickly grab links off of this page to put in an email or contact form.
  2. It helps you drive traffic to the content you create offsite.
  3. It helps you keep track of all of the content you create, so the next time someone asks, “Hey, do you have a post on ___?” you can go through your latest posts portfolio page to find it.

If you are a guest blogger or freelance writer, I hope you give this plugin a try to create an automated latest posts portfolio page. Boost your chances of conversion by adding a form at the end to encourage people to contact you about new guest blogging and freelance writing opportunities or to subscribe to your mailing list!

You're reading How to Create a Latest Posts Portfolio Page with WP RSS Aggregator, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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50+ Filters to Keep Your Gmail Inbox Squeaky Clean http://kikolani.com/50-filters-to-keep-your-inbox-squeaky-clean.html http://kikolani.com/50-filters-to-keep-your-inbox-squeaky-clean.html#comments Wed, 29 Jan 2014 14:00:34 +0000 http://kikolani.com/?p=21641 Have you always wanted to maintain Inbox Zero, but found yourself falling short as email upon email piled up in your inbox? Are you not a fan of Gmail’s new tab system? If so, then filters may be the solution to your problem. Filters allow you to tell your email service exactly where you want […]

You're reading 50+ Filters to Keep Your Gmail Inbox Squeaky Clean, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Have you always wanted to maintain Inbox Zero, but found yourself falling short as email upon email piled up in your inbox? Are you not a fan of Gmail’s new tab system? If so, then filters may be the solution to your problem. Filters allow you to tell your email service exactly where you want specific emails to go.

The emails that clutter your inbox the most are the ones that are from automated sources – newsletters, notifications, press releases, social media updates, and so forth. They are (for the most part), all emails that do not need your immediate attention.

There are services, such as Unroll.me, that can help you unsubscribe from email subscriptions you are no longer interested. Their service doesn’t catch all of the automated emails out there, and they can’t catch all of the emails from those people who conveniently add you to their list without permission.

This is where the following filters can help. They can catch most emails from automated sources. I have these set in Gmail to skip the inbox and go to a specific label called Automated. To do this, you start by using the search box in Gmail to search for the phrase, then click on the dropdown arrow next to the blue search button to show search options. At the bottom, you’ll see the link to create filter with this search. Then you will set up the filter like this, or with your own specifications.

(I’ll also how how to do this in other email programs too further down in the post.)

gmail-automated-email-filters

Without further ado, here are the filters I find most useful to catch emails sent through automated means.

"to view this email as a web page, go here."
"having trouble reading this email"
"having trouble viewing this email"
"email not displaying correctly"
"unsubscribe | change subscriber options"
"unsubscribe from this list"
"unsubscribe instantly"
"please unsubscribe"
"update subscription preferences"
"email preferences"
"follow the URL below to update your preferences or opt-out"
"if you would rather not receive future communications from"
"if you would like to unsubscribe"
"to ensure that you continue receiving our emails, please add us to your address book or safe list."
"safeunsubscribe"
"to unsubscribe"
"unsubscribe from these emails"
"unsubscribe from our emails"
"unsubscribe please click"
"unsubscribe from future"
"you can unsubscribe here"
"to unsubscribe or change subscriber options"
"this message was sent to leilaniana@gmail.com" (replace with your email address)
"this email has been sent to you by"
"to opt out"
"opt out using TrueRemove"
"one-click unsubscribe"
"do not reply to this email"
"view this email in a browser"
"please do not reply to this message."
"if you no longer wish to receive our emails"
"if you do not wish to receive email from"
"no longer receive this newsletter"
"do not want to receive any newsletters"
"to remove this e-mail address from"
"removed from this mailing list"
"manage your email settings"
"edit your subscription"
"you may unsubscribe"
"you can unsubscribe"
"powered by YMLP"
"update your contact information"
"update your contact details"
"change your subscription settings"
"manage your subscription"
"manage your subscriptions"
"update Email Address or Unsubscribe"
"this email was sent by"
"this email was intended for"
"you received this email because"
"you received this e-mail because"
"you are receiving this message"
"prefer not to receive invites from"

If you are looking to filter out all of the social media network updates from your inbox, use the following for the top social networks. If you belong to other social networks, look at the from email address to determine what @network.com to use in your filter.

from:(noreply@)
from:(@twitter.com)
from:(@plus.google.com)
from:(@facebookmail.com)
from:(@facebook.com)
from:(@pinterest.com)
from:(@instagram.com)
from:(@linkedin.com)

Last, but not least, if you want to filter out some of those impersonalized messages, you can add these phrases to your filter list.

"hello sir"
"hello webmaster"
"hello admin"
"dear sir"
"dear webmaster"
"dear admin"

These will filter some advertising requests too – be warned! But they will also filter out those “guest bloggers” who know nothing about your site.

Be sure to review the search results for each phrase prior to setting up the filter. You may find that automated updates and notifications from your favorite shopping sites, social media tools, analytics platforms, and other services end up in the mix. Some of these will also catch new newsletters you sign up for, so if you don’t see your free ebook link in your inbox, it might be filtered by one of the phrases above. You also might want to create a special filter from specific sources and add them to a particular label or star them to make sure you don’t miss their emails.

gmail-automated-email-filters-2

Since I’m a Gmail user, I wanted to show how these work in Gmail. But these filters are not limited to Gmail – look at your email provider to see what kind of filtering options you can use. Yahoo, for example, allows you to search for phrases within your emails using the search box and set up filters similarly under the settings.

yahoo-automated-email-filters

Outlook also allows you to search for emails with specific text under the Advanced Search and set up filters, also known as rules, under your preferences.

outlook-automated-email-filters

What filters do you use to ensure you have the most manageable inbox possible? Please share your favorites in the comments!

You're reading 50+ Filters to Keep Your Gmail Inbox Squeaky Clean, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Increase Twitter Engagement with Hashtags and HASHCORE http://kikolani.com/hashcore-review-increase-twitter-engagement-with-hashtags.html http://kikolani.com/hashcore-review-increase-twitter-engagement-with-hashtags.html#comments Mon, 27 Jan 2014 14:00:11 +0000 http://kikolani.com/?p=21837 Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li. If you’d like to incorporate the […]

You're reading Increase Twitter Engagement with Hashtags and HASHCORE, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li.

If you’d like to incorporate the power of Twitter hashtags into your blog posts without making readers leave your website, then HASHCORE is a great tool to try. It’s built specifically for bloggers who want to add more Twitter engagement to their content.

HASHCORE in Action

So what does HASHCORE do? Here’s a good example. People who talk about Twitter tools on Twitter often use the hashtag #twittertools. HASHCORE allows me to just type in the hashtag without manually linking it to Twitter. When you click on the link HASHCORE creates, a nice popup appears with real-time search results for that hashtag as shown below. Or you can click the link for #twittertools and try it for yourself.

hashcore-review-hashtag-popup-window

So what can you do in this window for the hashtag? You can do three things. Aside from review the latest tweets about the hashtag, you can use the button at the top right to follow me on Twitter or you can click on the “Join the conversation” box at the bottom. This will give you the standard Twitter status update box, complete with the hashtag and a link to your post.

post-a-tweet-on-twitter-from-hashcore

HASHCORE Benefits

As a blogger, this benefits you in three ways.

  • Readers don’t have to leave your website to check out a hashtag you are talking about in your blog post. I used this most recently in my post on how to prepare for NMX – readers of the post got to see the latest tweets about the event without going to Twitter.
  • You can grow your follower base as people can follow you from the hashtag window using the official Twitter follow button.
  • You can get more tweets for your blog posts associated with the hashtag you used.

As you can see, it’s a great way to keep people on your website while giving them some ways to engage about a topic on Twitter. The bonus? You’ll get some good tweets too!

How HASHCORE Works

Publishers (bloggers) can sign up using the registration form on the HASHCORE site. You can choose from a free plan (with ads) or a $9.99 plan (without ads). It is free to use without ads. WordPress users will install a plugin and then enter their publisher code in the settings for the plugin. Those using other platforms like Blogger will get a piece of code to add to their website.

The settings for the plugin are really quite simple. Just enter your publisher ID provided when you register and your Twitter handle for the follow button that appears in the hashtag window.

HASHCORE-settings

Then you’re all set! You can start adding hashtags to your posts and pages by just typing them in. Whether you want to tweet about the #AusOpen finals, the #Grammys, the upcoming #SuperBowl, or anything else, just add the hashtag to your post. It’s a fast and easy way to add a little Twitter action to your content!

Features I’d Love to See

I have no complaints about this plugin. But I would love to see two specific things added to the functionality.

  • An option to add UTM parameters to the links tweeted (such as ?utm_source=HASHCORE) so you can track clicks from tweets sent by people using the HASHCORE window.
  • A via @useranme to the tweet.

Those two tweaks would add extra benefits for bloggers, including tracking and additional exposure for your username across the Twittersphere when people tweet your post from the HASHCORE platform.

In Conclusion

If you’d like to boost your Twitter engagement on your content, definitely give HASHCORE a try. You can learn more on their website or sign up here.

Let me know what you think about this tool in the comments! And if you do try it out, come back and give us your feedback. :)

You're reading Increase Twitter Engagement with Hashtags and HASHCORE, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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85 Takeaways from New Media Expo 2014 http://kikolani.com/85-takeaways-nmx-2014.html http://kikolani.com/85-takeaways-nmx-2014.html#comments Mon, 13 Jan 2014 14:05:25 +0000 http://kikolani.com/?p=21684 New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. While I did spend more time networking than sitting in sessions, I still managed to take a ton of notes from those that I made it to. Without further ado, here are the 101 things I learned at #NMX […]

You're reading 85 Takeaways from New Media Expo 2014, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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nmx-new-media-expo-2014

New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. While I did spend more time networking than sitting in sessions, I still managed to take a ton of notes from those that I made it to. Without further ado, here are the 101 things I learned at #NMX 2014.

For sessions with multiple speakers, the initials of the speaker will be in parenthesis after their tip.

How to Land the Expert Interviews You Want For Your Podcast

Speakers: John Lee Dumas, Jared Easley, Erik Fisher, Rick Mulready

Summary: Even if you aren’t a podcaster, these are some great tips to connect with experts, industry influencers, etc.

Best Takeaway: Find out what books have recently been released in your niche. These experts will be in search of media exposure. (JLD)

  1. Make in-person connections at conferences to get expert interviews. (JLD)
  2. Do you research. Know what people are doing on a personal and professional level so you can customize your request. (RM)
  3. Include social proof to show experts why they want to be on your show. (RM)
  4. The subject line of your email should be something to the effect of “I love your podcast / book / blog.” (JE)
  5. Keep your request email short and sweet. (JE)
  6. Make your website look good. Highlight the top past guests on your podcast. (EF)
  7. Get ratings and reviews for your podcast ASAP. Call in personal favors. (EF)
  8. Ask guests to quikcly recommend / introduce you to other industry experts that they know who would be a good fit for your podcast. (JLD)
  9. A handwritten card goes a long way. (JE)
  10. Send something unique to an expert to make your request stand out. See the yellow ball sent to Seth Godin. (JE)
  11. Interview the manager, assistant, or other close colleague of an expert if you can’t get that expert to say yes. It will get you closer to understanding their business and the colleague will be more likely to help you get that expert on your show in the future. (JE)
  12. Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE)
  13. Come to the expert’s session / panel at an event and ask them to be on your podcast in front of a large crowd. (EF)
  14. Include a link to your schedule in your request so experts can book a time immediately. Try ScheduleOnce. (JLD)
  15. Send an email, then a followup email, then a followup on social media to make sure they got the email if you get no response. (RM)

Humanizing Your Business

Speaker: Chris Brogan (He filled in for a speaker who could not make it to NMX due to the weather.)

Summary: If you put serving people first, your business will succeed.

Best Takeaway: Chris saw a 78% increase in sales by adding a shopping cart abandonment email through Infusionsoft that asked the potential customer if they needed help.

  1. Use marketing channels to be more human.
  2. Honor your customer first. Don’t think that there are enough of them out there to burn through.
  3. Grow and nurture your community.
  4. Delete everyone on your mailing list that hasn’t engaged within the last six months. Now you will have a list full of only buyers and brand advocates.
  5. You don’t need everyone in your audience to be a buyer. You need people in your audience who will tell people who want to buy about you and your business.
  6. We have the opportunity to do what we love, or work for “the man” for a false sense of security.
  7. Lead generation is finding people on the same boat with the same passion.
  8. Remove do not reply from email newsletter and let people reply to a real person (preferably you).
  9. Chris spends 1/3 of his time engaging with people, 1/3 improving himself, and 1/3 reading.
  10. Chris uses a clear warning (selly sell) when an email is devoted to selling a product. Drives other marketers nuts. Considers this a way to build an honest relationship with his audience.
  11. Only gives one link to click in sales emails – no social sharing or other distraction links.
  12. Reinforce that you don’t have to be a customer to be your friend.
  13. Don’t over discount, even when asked. People don’t have a problem with price – they have a problem with perceived value.
  14. If someone wants to request a refund, try to keep the money in house by offering them another course, ebook, etc. instead.
  15. Product creation formula: what do you know how to do that other people want to know how to do that they will pay to learn.
  16. Ask yourself how you can create value for the people you serve (your customers)? How can you help them either make more money or put them in a better position to make more money.
  17. Add value to your product / service offerings instead of subtracting cost.
  18. Chris filters emails mentioning LinkedIn to the trash. LinkedIn is not bad, but many of the people who use it are.

200 Videos, 200 Days, and 5 Million Views on a 2K Budget – How to Leverage YouTube to Increase Sales & Trust

Speaker: Antonio Centeno

Summary: If you’ve ever thought about adding video to your content marketing plan, here are some reasons to motivate you to do it and some tips to doing it right.

Best Takeaway: Don’t say you don’t have time, say it’s not a priority. This will help you prioritize better.

  1. Remember that you do not own YouTube, Vimeo, or other video networks. Your ultimate goal is to get your video subscribers to your list. Move them from rented to owned property.
  2. Video benefits the speaker saw included deeper connections with his audience, the ability to connect to a new audience, 3x increase in sales, higher quality traffic back to his website, the ability to create content faster, credibility in the form of social proof, and a ton of thank you emails from viewers.
  3. Why challenge yourself to do 200 videos in 200 days? It challenges you to learn and commit to the process, volume allows you to be ultra specific about topics covered, allows for experimentation and mistakes, and if you have a deadline to create so many videos, you won’t obsess about editing.
  4. Shoot multiple videos at a time while you are in the flow.
  5. Edit as little as possible to save time and focus on new content creation.
  6. Outsource non-creative parts, such as transcription of video to blog post.
  7. Create a powerful introduction that establishes your credibility, tells viewers what they will get from the video, and asks viewers to engage (like, subscribe, comment).
  8. Create thumbnail images that people want to click.
  9. Important elements for high quality videos include sound, lighting, HD camera, a simple script, bringing your personality on camera, having lots of excitement and energy, and always standing for something.
  10. YouTube lets you upload your own transcript as opposed to using their auto-generated script.
  11. See speaker’s favorite resources (courses, equipment, etc.) and presentation slides here.

The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You

Speaker: Chris Ducker

Summary: If you can’t figure out the right content strategy for your business, this will help.

Best Takeaway: When you build the business of YOU, nobody can copy it. It’s 100% original because it’s you.

  1. Focus on P2P – people to people – when creating content.
  2. In 2014 we need to become prolific content creators and marketers to build relationships with people.
  3. The three main content types that are most successful are educational, inspirational, and entertaining.
  4. Planning on being in front of the camera? Refer to this infographic on How Not to Look Ugly on Webcam.
  5. Create a persona description for the three different types of people you want as customers. The more specific, the better you can tailor your content.
  6. Three key ingredients to becoming an influencer: blog regularly (also can podcast or create videos), become an author of a book with a real publisher, and get on the stage to speak and tell stories.
  7. Your audience will determine what the Business of You actually becomes.
  8. Invest in your business this year: identify three influencers that you look up to, learn from them by stalking them to see what they do.

Unleash Greatness

Speakers: Lewis Howes, Chris Brogan (They filled in for a speaker who could not make it to NMX due to the weather.)

Summary: If you want to achieve success, this session has lots of great tips.

Best Takeaway: Want to write a book? It takes 40 minutes a day, every day, for three months. (CB)

  1. Things that hold us back from greatness: fear, lack of vision, ego, lack of execution, and lack of community. (LH)
  2. Kill five excuses you have holding you back today and you will achieve more. (CB)
  3. The opposite of bravery is settling. (CB)
  4. Ego makes you always want to be right, stops you from learning. (LH)
  5. Ego allows you to make excuses instead of moving ahead. (CB)
  6. Anyone who is not in your shoes should influence your opinion of yourself. (CB)
  7. Push yourself out of your comfort zone – that is where you will start to achieve great things. (LH)
  8. Ask questions, say “I love me” five times in the morning, and drink a glass of water when you get up. (CB)
  9. Say “I need support” instead of “I need help.” (LH)

How to Sell Books by the Truckload on Amazon

Speaker: Penny Sansevieri

Summary: If you are selling (or planning to sell) Kindle books on Amazon, these are tips that can help you sell more of them.

Best Takeaway: It’s better to be the top seller in a very small / niche category than to have a low sales rank in a broad category.

  1. Use Amazon search suggestions under the Kindle store as your keyword research tool.
  2. The Amazon search algorithm = title popularity + matching search term + reviews.
  3. Keyword optimize your Kindle books by including your target keyword phrase in the title, subtitle, book description, and the keywords field in the back end of Amazon.
  4. Write notes back to people who review your book in Amazon Author Central.
  5. Find the right people to review your book by looking under Amazon’s Top Customer Reviewers and finding people whose interests match the topic of your book.
  6. Also try searches on Google such as http://www.amazon.com/review/top- reviewers “Top 500 reviewer” “Business” and http://www.amazon.com/review/top- reviewers “Top 1000 reviewer” “Business” to find specific subject reviewers.
  7. Ask readers for reviews in the last page of your book.
  8. See a listing of current Amazon categories under the Browse Subjects directory.
  9. Link all of your books together so readers can find more from you.
  10. Use custom domain URLs to redirect people to your book on Amazon.
  11. Bundle similar books together to create a new title with your older work.

Racist Tweets, Flip-Flopping Cracker Barrel and Free Donuts

Speakers: Allison Kramer, Scott Stratten

Summary: Open discussion about podcasting, current events, and making a difference.

Best Takeaway: Start a podcast because you love talking about your subject, not because you think you should because it’s new media. (SS)

  1. Content should not be a chore. Don’t listen to the people who say you have to post X number of times. (SS)
  2. People who hate you consume your content more. (SS)
  3. Twitter reach: 10% of your followers will be online, 10% of those online will see your tweet, 10% of those who see your tweet will engage. Personal observation by speaker. (SS)
  4. Your podcast listeners are your most loyal fans. It’s better to have 3k podcast fans than 10k Twitter followers. (SS)
  5. We don’t want people to be authentic. We want people to be authentic within our own values. Re: Duck Dynasty (SS)
  6. Consistency is not first, content is first. (SS)
  7. Your audience will respect you for respecting them by not publishing subpar content. (SS)

Why Podcasting if We’re Already Broadcasting? Social Media/Blogging Addicts Reveal Why They Started Podcasts.

Speakers: Amy Porterfield, Scott Stratten

Summary: Reasons why successful people have taken their message to podcasting, and how to use Facebook to promote podcasts.

Best Takeaway: Podcasts should feel natural and relaxed, not polished and corporate. (SS)

  1. Use a one minute video to introduce your latest podcast, post it to Facebook,and use Promoted Posts to spread the word. (AP)
  2. Be willing to pay to move people off of Facebook to your mailing list. (SS)
  3. Target people through Facebook ads that like podcasts. (AP)
  4. Use show notes from the podcast as a blog post so you are not forcing people into a medium they are not interested in to get your information. (SS)
  5. Pull tweetable quotes from your show and put them in your show notes. (SS)
  6. If you use unpublished posts in the Power Editor for Facebook ads, the image will be clickable to your target destination. (AP)

The Best Keynote Ever

While I do have notes from Scott Stratten’s keynote, I think it’s better if you watch it yourself!

There you have it! The bulk of my session notes from New Media Expo 2014! Of course, these notes only represent a fraction of the sessions offered at NMX. If you’d like to get the audio for over 100 sessions at NMX, be on the lookout for the Virtual Ticket that will be available for purchase soon!

You're reading 85 Takeaways from New Media Expo 2014, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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10 Tips to Prepare for NMX 2014 http://kikolani.com/10-tips-for-nmx-2014.html http://kikolani.com/10-tips-for-nmx-2014.html#comments Mon, 30 Dec 2013 14:00:14 +0000 http://kikolani.com/?p=21520 We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event! 1. Create a doc with all of your travel arrangements. Hotel missing your reservation? Can’t remember what time your flight departs? Create […]

You're reading 10 Tips to Prepare for NMX 2014, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event!

1. Create a doc with all of your travel arrangements.

Hotel missing your reservation? Can’t remember what time your flight departs? Create an easy to access email, document, notepad entry, etc. with your main travel details. This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. It comes in quite handy.

2. Plan your sessions, meetings, and extracurricular activities in advance.

NMX offers up to nine different sessions to choose from at any one time slot. The fifteen minutes in between isn’t the best time to choose which session you want to go to next – it’s better to use that time networking with the speaker or hitting the restroom. Use the handy NMX schedule to pick your sessions in advance. While you’re at it, jot down a list of your favorite speakers’ Twitter handles so you can do some live tweeting during the session.

The schedule allows you to connect with Facebook, LinkedIn, and Twitter so you can see who else in your network is going and what sessions they will be attending. This brings me to my next point – if you want to meet someone in particular, try to arrange a time to chat in advance. The conference can get pretty crazy, and there’s nothing more frustrating than to try to coordinate via tweet / text. Trust me, you’ll be locked into a battle of you are in the exhibition hall while the other person is leaving a session. Or worse, your by the bar at the networking event and they are floating around somewhere in the back. By the time the other person checks their messages and arrives, you have moved elsewhere. By the end of the conference, you’ve probably missed meeting up.

If you haven’t planned any meetings before getting to NMX and want to know who all is there, be sure to follow the #NMX hashtag. Then try to make the meeting coordination by tweet as easy as possible by giving a future time and location to meet.

Last, but not least, if you’re trying to plan some fun time in Vegas, do that in advance as well. Figure out which night’s networking parties end early enough for you to catch the Vegas show you want to see, or figure out which morning’s sessions you’re ok with missing out on because you hit up that trendy nightclub until the wee hours.

3. Bring lots of business cards.

While there are lots of neat apps that let you share your information from one mobile to another, you can’t guarantee that the person you want to connect with will have the same capabilities. Business cards are a sure thing. If you don’t have any, your best bet to get them in time is to find a local printing shop to rush print some cards for you. And it’s always to bring more cards than you need than to be meeting a great potential client and having none.

4. Bring all of your chargers.

Chargers are expensive. Don’t forget one of yours and have to buy one on the fly. Also, if you tend to run out of mobile or iPad battery before the day is over, consider an external battery pack charger. I have the PowerGen 12000mAh External Battery Pack – it will keep your iPhone and iPad going all day long, and it’s available for free two day shipping if you’re an Amazon Prime member.

5. Empty some space on your mobile device.

At some point during the conference, you’re going to want to snap a quick picture or video without whipping out your DSLR. This may be of a neat vendor’s display in the exhibition hall, a person you run into that you want to get a photo or quick interview with, or a particularly interesting slide during one of the sessions. Make sure that you’ve got a free gig or two on your mobile device to capture those memories.

6. Make sure you feel confident.

Networking is tough for lots of people. One way to ease your way into it is to make sure you feel absolutely confident. This may involve purchasing a new outfit or two, bringing a spare outfit for those oops moments during meals, buying that expensive shampoo that makes your hair feel great, scheduling a massage beforehand, or having nice but comfortable shoes. They may seem like small things, but they can add up big in the confidence department.

Also, make sure your elevator pitch is on key. You’re going to be meeting people left and right, so know what to say when they ask you what you do. This might include telling them about your business, your job, or your blog. It should just be a sentence or two, and it should let the listener know what you do, who you do it for, and the benefits (if applicable).

And while you’re at it, don’t forget about making your online presence as confident as your offline presence by getting it up to date before leaving for the conference. Is your Twitter bio, Facebook page short description, LinkedIn summary, and Google+ story all current? Is your blog? Start updating them now if they aren’t so that people connecting with you can easily find you online and learn more about you.

7. Take actionable notes.

If possible, don’t just write down what a speaker is saying. Write down how you can apply what the speaker is saying to your blog or business. If you’re taking handwritten notes, bring along a highlighter so you can highlight major action items. If you’re taking notes on your tablet (I like the combination of a Penultimate app for iPad and a stylus), use the different colors to highlight action items, quotes for your recap post of the event, and so forth. If you’re taking notes on your laptop, use the highlighter in your document to highlight those main points. This will help you not just hear great things, but actually get some use out of them. Also, if you are planning a recap post about the event, write down people’s names next to what they say in the panel sessions. It’s tough to remember by the time you get home.

8. Find out where your food / caffeine sources are located.

Know you’re going to need a snack or pick-me-up caffeine break? Figure out where you want to stop in advance so you’re not missing a session because you got lost in the casino. There’s a handy property map of the Rio here.

Speaking of food, be sure to save your receipts if you are writing off your trip for tax purposes!

9. Stay healthy.

Thwart a pesky cold before it gets started by bulking up on some vitamin C or, my personal favorite, Emergen-C.

10. Register before the event.

If you haven’t already, don’t hesitate. Register for NMX now using this link and save an extra 20% using my discount code KRISTI20. Don’t wait until you get to the event and pay full price! Since I’m attending, I’m a proud affiliate!

BlogWorld12_NY_468x150

Are you going to NMX this week? Let me know in the comments!

You're reading 10 Tips to Prepare for NMX 2014, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Find Great Apps for Your Nokia Lumia Phone with AppSocial http://kikolani.com/nokia-lumia-appsocial.html http://kikolani.com/nokia-lumia-appsocial.html#comments Fri, 20 Dec 2013 16:32:22 +0000 http://kikolani.com/?p=21418 One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don't know who these people are. For example, I'm more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users with Windows 7 and 8. It allows users to create lists and add comments to their favorite apps. You can get to know AppSocial users by their bios and choose apps that are recommended by people just like you - other bloggers, social media enthusiasts, moms, dads, financial advisors, etc. The point is, you no longer have to choose apps based on the recommendations of strangers, the dangers of which can be seen in this commercial. Silly, yes. But kind of true when you think about the number of times you see ads for apps popping up everywhere.

How It Works

Getting started with AppSocial is easy. Once you've downloaded the app, you'll get a quick tour of what you can do.
appsocial-nokia-lumia-review-1   appsocial-nokia-lumia-review-2   appsocial-nokia-lumia-review-3
Once you've signed into your Nokia account (or created one), you can start by creating your own profile. Your profile will consist of a profile photo, cover photo, and short bio. appsocial-nokia-lumia-profile After you've set up your profile, you can start discovering new people on the leaderboards. Leaderboards include the most followed people, most loved lists, and most listed apps. appsocial-nokia-lumia-leaderboard You can also search for users based on keywords they have included in their profile. When you find people whose recommendations you like, be sure to follow them. You will then see their latest list additions in your app feed. appsocial-nokia-lumia-apps-feed

Creating Lists

You can also, of course, create your own lists for others. Simply name your list, add a cover photo (I used stock images instead of the randomly generated images), and start adding apps. I have created three app lists so far for social media enthusiasts, reading, and personal finance.
appsocial-nokia-lumia-list-3appsocial-nokia-lumia-list-2appsocial-nokia-lumia-list-1
Since I'm used to most apps being available for iPhone users only (at least that's how it felt back in my Android days), I was pleasantly surprised by the selection of apps I was able to find for each list. My favorites include Facebook, Twitter, Audible, Kindle, Zinio, and Mint. In case you're not familiar, Zinio is the best app for reading magazines on your mobile. Mint is a free personal finance app that allows you to enter your financial data (bank accounts, Paypal, credit cards, etc.). Then it categorizes your spending habits and let's you quickly check your balances across all accounts without multiple apps and endless logins.

In Conclusion

AppSocial is currently in beta, but as the community grows, so will your chances of finding great people to connect with and share apps with. If you're in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. If for no other reason, it is the one with the 41-megapixel camera. If you already have one, be sure to try AppSocial today! Be sure to follow the conversation about #AppSocial on Twitter! Disclaimer: This is a sponsored post on behalf of Nokia. As with all sponsored posts on this site, I wouldn't have written it if I didn't thoroughly enjoy the product reviewed.

You're reading Find Great Apps for Your Nokia Lumia Phone with AppSocial, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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]]>
One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user.

This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users with Windows 7 and 8. It allows users to create lists and add comments to their favorite apps. You can get to know AppSocial users by their bios and choose apps that are recommended by people just like you – other bloggers, social media enthusiasts, moms, dads, financial advisors, etc.

The point is, you no longer have to choose apps based on the recommendations of strangers, the dangers of which can be seen in this commercial.

Silly, yes. But kind of true when you think about the number of times you see ads for apps popping up everywhere.

How It Works

Getting started with AppSocial is easy. Once you’ve downloaded the app, you’ll get a quick tour of what you can do.

appsocial-nokia-lumia-review-1   appsocial-nokia-lumia-review-2   appsocial-nokia-lumia-review-3

Once you’ve signed into your Nokia account (or created one), you can start by creating your own profile. Your profile will consist of a profile photo, cover photo, and short bio.

appsocial-nokia-lumia-profile

After you’ve set up your profile, you can start discovering new people on the leaderboards. Leaderboards include the most followed people, most loved lists, and most listed apps.

appsocial-nokia-lumia-leaderboard

You can also search for users based on keywords they have included in their profile. When you find people whose recommendations you like, be sure to follow them. You will then see their latest list additions in your app feed.

appsocial-nokia-lumia-apps-feed

Creating Lists

You can also, of course, create your own lists for others. Simply name your list, add a cover photo (I used stock images instead of the randomly generated images), and start adding apps. I have created three app lists so far for social media enthusiasts, reading, and personal finance.

appsocial-nokia-lumia-list-3appsocial-nokia-lumia-list-2appsocial-nokia-lumia-list-1

Since I’m used to most apps being available for iPhone users only (at least that’s how it felt back in my Android days), I was pleasantly surprised by the selection of apps I was able to find for each list. My favorites include Facebook, Twitter, Audible, Kindle, Zinio, and Mint. In case you’re not familiar, Zinio is the best app for reading magazines on your mobile. Mint is a free personal finance app that allows you to enter your financial data (bank accounts, Paypal, credit cards, etc.). Then it categorizes your spending habits and let’s you quickly check your balances across all accounts without multiple apps and endless logins.

In Conclusion

AppSocial is currently in beta, but as the community grows, so will your chances of finding great people to connect with and share apps with. If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. If for no other reason, it is the one with the 41-megapixel camera. If you already have one, be sure to try AppSocial today!

Be sure to follow the conversation about #AppSocial on Twitter!

Disclaimer: This is a sponsored post on behalf of Nokia. As with all sponsored posts on this site, I wouldn’t have written it if I didn’t thoroughly enjoy the product reviewed.

You're reading Find Great Apps for Your Nokia Lumia Phone with AppSocial, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Boosting Opt-Ins with Selz http://kikolani.com/boosting-opt-ins-with-selz.html http://kikolani.com/boosting-opt-ins-with-selz.html#comments Mon, 09 Dec 2013 14:00:15 +0000 http://kikolani.com/?p=21288 For the last month, I've been experimenting with a new way to get opt-ins to my mailing list using my free ebook, The Guest Blogging Survival Guide. Selz is a platform that allows you to quickly create an online store without the usual complications of creating an online store. When they reached out to me to review their service, I didn't have any ebooks or other digital downloads for sale, so I decided to try out their platform as a way to get opt-ins instead. The results were pretty surprising.

The Opt-In Forms

Before we dive into numbers, let's compare the two widgets I was using for opt-ins. First is my standard opt-in box using the Genesis Enews Extended plugin along with the default styling of my current theme from StudioPress called Focus. opt-in-form-1 Next is the Selz widget. Instead of asking for an email address, it entices visitors to get a free ebook. You can try it out to see how it works.
Buy this on Selz Sell digital downloads on Selz

The Numbers

The difference in number of opt-ins I received using my standard opt-in box vs. the Selz widget is pretty dramatic. The Selz widget received 62 downloads and opt-ins vs. 26 opt-ins with the standard opt-in box. This is over the same length of time (26 days) and only a difference of 465 visitors between the two time periods, using the same incentive. The Selz widget was also in the same place on my sidebar as my standard opt-in box was previously.

You're reading Boosting Opt-Ins with Selz, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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]]>
For the last month, I’ve been experimenting with a new way to get opt-ins to my mailing list using my free ebook, The Guest Blogging Survival Guide. Selz is a platform that allows you to quickly create an online store without the usual complications of creating an online store. When they reached out to me to review their service, I didn’t have any ebooks or other digital downloads for sale, so I decided to try out their platform as a way to get opt-ins instead. The results were pretty surprising.

The Opt-In Forms

Before we dive into numbers, let’s compare the two widgets I was using for opt-ins. First is my standard opt-in box using the Genesis Enews Extended plugin along with the default styling of my current theme from StudioPress called Focus.

opt-in-form-1

Next is the Selz widget. Instead of asking for an email address, it entices visitors to get a free ebook. You can try it out to see how it works.


Buy this on Selz
Sell digital downloads on Selz

The Numbers

The difference in number of opt-ins I received using my standard opt-in box vs. the Selz widget is pretty dramatic. The Selz widget received 62 downloads and opt-ins vs. 26 opt-ins with the standard opt-in box. This is over the same length of time (26 days) and only a difference of 465 visitors between the two time periods, using the same incentive. The Selz widget was also in the same place on my sidebar as my standard opt-in box was previously.

Why Selz Converted More Subscribers

Here is my theory on why the Selz widget led to more subscribers than the standard opt-in box. The sheer size difference of the Selz widget compared to the standard opt-in box, along with the use cover image of the ebook in the widget, makes it stand out. Since there are so many opt-in boxes out there, there is probably a little opt-in form blindness going around. The Selz widget combats that. It also gets people excited about downloading a free ebook vs. subscribing to a mailing list.

How to Set Up a Selz Widget for Your Blog

Setting up a Selz widget as an opt-in form or to sell an ebook is quite simple. Once you’ve created your free account on Selz, you will click on the Sell an Item button to add a new item to your store.

selz-sell-an-item-setup-1

Next, you will enter your product details, media, and pricing.

selz-sell-an-item-setup-2

Then you’ll be given options on how to share your new item. You can do so by sharing your store link or item link on social media, getting a button, or embedding a widget (like the one above) onto your website.

selz-sell-an-item-setup-4

Prior to sharing your product, you will want to set up your payment details by going to Settings > Payment Details and connecting to your Paypal account.

selz-payment-details

You will also want to set up a connection to your mailing list under Apps. You can connect to Campaign Monitor, Mailchimp, or Aweber.

selz-email-setup

And that’s really it! You can add more products to your store at your leisure.

Coming from someone who has gone through the set up steps for both Shopify and Magento, Selz is a piece of cake if you want to start selling products today without the need for all of the functionality of a full blow ecommerce application. Plus, there are no monthly fees. Selz only takes 5% + 25c of the transaction amount. So if you sell something for $100, the buyer pays $100 – they take $5.25 and you receive $94.75.

Verdict

For simple selling, Selz is definitely a great way to go! It’s also a good thing to try to increase opt-ins with a digital download as their widget does stand out more than the typical opt-in form.

You're reading Boosting Opt-Ins with Selz, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

The post Boosting Opt-Ins with Selz appeared first on Kikolani.

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2013 Black Friday & Cyber Monday Deals for Internet Marketers http://kikolani.com/2013-black-friday-cyber-monday-deals.html http://kikolani.com/2013-black-friday-cyber-monday-deals.html#comments Fri, 29 Nov 2013 07:01:26 +0000 http://kikolani.com/?p=21199 Black Friday has arrived! If you've had your eye on a particular course, ebook, service, web host, WordPress plugin, or WordPress theme, now is the time to buy as the savings are HUGE! The following are the best sales for products I highly recommend for Internet marketers and bloggers! Two things to know before going forward. One, I am an affiliate for most of the products mentioned. Two, you may notice I have less listings than others. This is because I only recommend products that I have used for myself or my clients. black-friday-cyber-monday-2013-deals

Conferences

There's nothing like attending a live event with your peers for some intense networking and learning. Here are the top upcoming events offering Black Friday discounts! New Media Expo (BlogWorld)
  • 50% off ALL PASSES, plus additional 20% off with coupon code KRISTI20, good through November 29 at 11:59PM EST
Planning to go to NMX in Vegas in January? If so, don't hesitate in getting this great deal for half off all pass types to NMX. This gets you into two to three days worth of sessions (depending on which pass you choose) for bloggers, podcasters, and video makers plus keynote sessions, the exhibit hall, all parties and mixers, speed networking, and the Podcast Awards. Be sure to let me know if you're going so we can say hi!

Courses

If you're not getting the most out of your online marketer efforts, then investing in the right course may make the difference. Here are some top-notch courses on sale this weekend. Blog Post Promotion: The Ultimate Course
  • 50% off with coupon code BFCM2013, good through December 2 at 11:59PM PST
This course will teach you how to effectively promote your blog content in order to get more traffic and engagement. It's geared towards bloggers who want more traffic to their blog, guest bloggers who want to impress the sites they write for and win contests, and freelance writers who want to increase the rates they charge when blogging for businesses. AffiloBlueprint
  • 50% off, good through December 2 (time unspecified)
Learn how to make money promoting other people's products using this step-by-step system for becoming an affiliate marketer. This will help you even if you are a complete beginner. Brave New Year
  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)
Planning your 2014? Want to make some real changes instead of just scratch the surface? This is the course hundreds have used to take a brave step. Not just the material, mind you. As with all Chris Brogan's courses, you get access to a private community with hundreds of very helpful people who have taken the course and who now interact as a kind of peer group of mentors. You'll love it! Work Like You're On Vacation
  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)
Need help with productivity? Ever wonder how Chris Brogan does it? Rob Hatch has created a great template that works for most every business person's life, and will send you on your way towards getting more done, and making execution your middle name. Master the Digital Channel
  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)
You're a smart business person, but haven't quite figured out how to make your website, email marketing, and all those social networks work for you. This is your course. Hundreds of happy coursemates have mastered their efforts, and are ready to help you find your way. This is one of Chris Brogan's most popular courses. How to Write Better
  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)
Writing is a huge part of all our lives now. Joshua Fields Millburn has created a powerful course to help you write better. There's a lot in here. From a guy who makes his living writing and traveling to talk about it. Write better with JFM's super class. Blogging: The Master Class
  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)
You want to make your blogging even better? This is Chris Brogan's contribution. He started blogging in 1998. It's been the catalyst behind every success he has had to date professionally. Want to learn more about using blogging as part of your business? This is the deep dive.

SEO Tools

Prepare for a great year of search rankings with these SEO research tools. Long Tail Pro
  • $50 off, good until December 2 at 12pm PST
Awesome keyword research tool. It will even allow you to search for keywords and check if domains are available for those keywords.

Web Hosting

Need a new web host? This is the best time to give one a try! Hostgator
  • 60% off new hosting, good through December 2 at 11:59PM CST
In addition to the 60% off new hosting and $4.50 domain sale Hostgator will run throughout the weekend, they will also have flash sales at the following times. During these one hour flash sales, new hosting will be 75% off and domains will be $1.50.
  • Friday 12AM - 1AM, 9AM - 11AM, and 9PM - 11PM CST
  • Saturday 12PM - 1PM CST
  • Sunday 8PM - 9PM CST
  • Monday 12AM - 1AM, 10AM - 12AM, and 10PM - 11:59PM CST
WP Engine
  • 4 months of free hosting with coupon code cyberhostspecial13, good until December 2 (time unspecified)
Get four months of free hosting when you sign up for an annual plan with one of the best fully managed WordPress hosting platforms.

WordPress Themes

Need a new design for your WordPress website? Here are some great deals on professional WordPress themes! Photocrati
  • 27% off of their best-selling theme plus a free guide to SEO ($39 value), good until December 2 (time unspecified)
If you have a photography blog, then Photocrati is a great theme that allows you to not only maintain a blog, but also a professional photo gallery with built-in shopping cart.

You're reading 2013 Black Friday & Cyber Monday Deals for Internet Marketers, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

The post 2013 Black Friday & Cyber Monday Deals for Internet Marketers appeared first on Kikolani.

]]>
Black Friday has arrived! If you’ve had your eye on a particular course, ebook, service, web host, WordPress plugin, or WordPress theme, now is the time to buy as the savings are HUGE! The following are the best sales for products I highly recommend for Internet marketers and bloggers!

Two things to know before going forward. One, I am an affiliate for most of the products mentioned. Two, you may notice I have less listings than others. This is because I only recommend products that I have used for myself or my clients.

black-friday-cyber-monday-2013-deals

Conferences

There’s nothing like attending a live event with your peers for some intense networking and learning. Here are the top upcoming events offering Black Friday discounts!

New Media Expo (BlogWorld)

  • 50% off ALL PASSES, plus additional 20% off with coupon code KRISTI20, good through November 29 at 11:59PM EST

Planning to go to NMX in Vegas in January? If so, don’t hesitate in getting this great deal for half off all pass types to NMX. This gets you into two to three days worth of sessions (depending on which pass you choose) for bloggers, podcasters, and video makers plus keynote sessions, the exhibit hall, all parties and mixers, speed networking, and the Podcast Awards. Be sure to let me know if you’re going so we can say hi!

Courses

If you’re not getting the most out of your online marketer efforts, then investing in the right course may make the difference. Here are some top-notch courses on sale this weekend.

Blog Post Promotion: The Ultimate Course

  • 50% off with coupon code BFCM2013, good through December 2 at 11:59PM PST

This course will teach you how to effectively promote your blog content in order to get more traffic and engagement. It’s geared towards bloggers who want more traffic to their blog, guest bloggers who want to impress the sites they write for and win contests, and freelance writers who want to increase the rates they charge when blogging for businesses.

AffiloBlueprint

  • 50% off, good through December 2 (time unspecified)

Learn how to make money promoting other people’s products using this step-by-step system for becoming an affiliate marketer. This will help you even if you are a complete beginner.

Brave New Year

  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)

Planning your 2014? Want to make some real changes instead of just scratch the surface? This is the course hundreds have used to take a brave step. Not just the material, mind you. As with all Chris Brogan’s courses, you get access to a private community with hundreds of very helpful people who have taken the course and who now interact as a kind of peer group of mentors. You’ll love it!

Work Like You’re On Vacation

  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)

Need help with productivity? Ever wonder how Chris Brogan does it? Rob Hatch has created a great template that works for most every business person’s life, and will send you on your way towards getting more done, and making execution your middle name.

Master the Digital Channel

  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)

You’re a smart business person, but haven’t quite figured out how to make your website, email marketing, and all those social networks work for you. This is your course. Hundreds of happy coursemates have mastered their efforts, and are ready to help you find your way. This is one of Chris Brogan’s most popular courses.

How to Write Better

  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)

Writing is a huge part of all our lives now. Joshua Fields Millburn has created a powerful course to help you write better. There’s a lot in here. From a guy who makes his living writing and traveling to talk about it. Write better with JFM’s super class.

Blogging: The Master Class

  • 55% off with coupon code OWNIT, good until December 2 (time unspecified)

You want to make your blogging even better? This is Chris Brogan’s contribution. He started blogging in 1998. It’s been the catalyst behind every success he has had to date professionally. Want to learn more about using blogging as part of your business? This is the deep dive.

SEO Tools

Prepare for a great year of search rankings with these SEO research tools.

Long Tail Pro

  • $50 off, good until December 2 at 12pm PST

Awesome keyword research tool. It will even allow you to search for keywords and check if domains are available for those keywords.

Web Hosting

Need a new web host? This is the best time to give one a try!

Hostgator

  • 60% off new hosting, good through December 2 at 11:59PM CST

In addition to the 60% off new hosting and $4.50 domain sale Hostgator will run throughout the weekend, they will also have flash sales at the following times. During these one hour flash sales, new hosting will be 75% off and domains will be $1.50.

  • Friday 12AM – 1AM, 9AM – 11AM, and 9PM – 11PM CST
  • Saturday 12PM – 1PM CST
  • Sunday 8PM – 9PM CST
  • Monday 12AM – 1AM, 10AM – 12AM, and 10PM – 11:59PM CST

WP Engine

  • 4 months of free hosting with coupon code cyberhostspecial13, good until December 2 (time unspecified)

Get four months of free hosting when you sign up for an annual plan with one of the best fully managed WordPress hosting platforms.

WordPress Themes

Need a new design for your WordPress website? Here are some great deals on professional WordPress themes!

Photocrati

  • 27% off of their best-selling theme plus a free guide to SEO ($39 value), good until December 2 (time unspecified)

If you have a photography blog, then Photocrati is a great theme that allows you to not only maintain a blog, but also a professional photo gallery with built-in shopping cart.

Enjoy these specials? Check out #BlackFriday and #CyberMonday for more tweets and savings!

You're reading 2013 Black Friday & Cyber Monday Deals for Internet Marketers, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

The post 2013 Black Friday & Cyber Monday Deals for Internet Marketers appeared first on Kikolani.

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