Kikolani http://kikolani.com by Kristi Hines Fri, 27 Feb 2015 16:00:41 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Fetching Friday – 29 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-02272015.html http://kikolani.com/fetching-friday-02272015.html#respond Fri, 27 Feb 2015 16:00:41 +0000 http://kikolani.com/?p=28197 Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes Blogging Basics: How to Write Blog […]

You're reading Fetching Friday – 29 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

Reader Submissions

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments! If you’d like to share one of your posts for the Reader Submissions section, please do using this form.

Favorite Video of the Week

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Fetching Friday – 25 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-02202015.html http://kikolani.com/fetching-friday-02202015.html#respond Fri, 20 Feb 2015 16:00:16 +0000 http://kikolani.com/?p=28191 Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Encourage Influencers to Share Your Content by Marcus Taylor Danger Zones: 4 Things You Need to Know when […]

You're reading Fetching Friday – 25 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

Favorite Video of the Week

You're reading Fetching Friday – 25 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday – 23 Posts on Marketing & Productivity http://kikolani.com/fetching-friday-02132015.html http://kikolani.com/fetching-friday-02132015.html#respond Fri, 13 Feb 2015 17:45:52 +0000 http://kikolani.com/?p=28175 Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann How to Research Blog […]

You're reading Fetching Friday – 23 Posts on Marketing & Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

Favorite Video of the Week

You're reading Fetching Friday – 23 Posts on Marketing & Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday – 28 Top Posts on Marketing and Productivity http://kikolani.com/fetching-friday-02062015.html http://kikolani.com/fetching-friday-02062015.html#respond Fri, 06 Feb 2015 17:39:42 +0000 http://kikolani.com/?p=28163 Fetching Friday is back for week six of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Content Curation: How to Easily Find Great Content to Share by Michael Stelzner New Data: What Types of Content Perform […]

You're reading Fetching Friday – 28 Top Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week six of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

Favorite Video of the Week

You're reading Fetching Friday – 28 Top Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday – 20 Posts on Marketing and Productivity http://kikolani.com/fetching-friday-01302015.html http://kikolani.com/fetching-friday-01302015.html#respond Fri, 30 Jan 2015 17:09:15 +0000 http://kikolani.com/?p=28153 Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin 10 Ideas to Inspire Your […]

You're reading Fetching Friday – 20 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

Content Marketing

Search Engine Marketing

Social Media Marketing

Productivity

I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

You're reading Fetching Friday – 20 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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6 Essential Split Tests for WordPress Users with Nelio A/B Testing http://kikolani.com/6-essential-split-tests-wordpress-users-nelio-ab-testing.html http://kikolani.com/6-essential-split-tests-wordpress-users-nelio-ab-testing.html#comments Mon, 26 Jan 2015 14:00:21 +0000 http://kikolani.com/?p=28120 Have you ever found yourself trying to make a decision about your website’s design or content? If so, then split testing can help you make the best decision possible based on conversions. Nelio A/B Testing is a split testing tool made for WordPress. It makes it easy to test critical elements of your WordPress website […]

You're reading 6 Essential Split Tests for WordPress Users with Nelio A/B Testing, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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Have you ever found yourself trying to make a decision about your website’s design or content? If so, then split testing can help you make the best decision possible based on conversions.

Nelio A/B Testing is a split testing tool made for WordPress. It makes it easy to test critical elements of your WordPress website that either guide your visitors where you want them to go. In this post, we’re going to look at the essential split tests WordPress users should consider for their website and how to set them up using Nelio A/B Testing.

Essential Split Tests for WordPress Websites

Nelio A/B Testing can help you run the following split tests on your WordPress website and content.

  1. Split Testing Pages – This split test will help you determine if a simple tweak of the layout or content on your core pages (About Page, Advertising Page, Hire Me Page, Newsletter Signup Page, etc.) could make a difference in increasing conversions.
  2. Split Testing Posts – This split test will help you determine if a simple tweak of the layout or content on your best blog posts could make a difference increasing conversions.
  3. Split Testing Headlines – If you have tried Upworthy’s tactic of writing 25 headlines for every article you write, then you likely end up with a few that you just love. This split test will help you determine which headline will get the most clicks.
  4. Split Testing Widgets – Unique to the Nelio A/B Testing platform is split testing for widgets. This split test will help you determine if you can increase conversions (such as boosting affiliate income) by editing, reorganizing, or otherwise reconfiguring your widgets.
  5. Split Testing Themes – Can’t decide between two great themes? This split test will help you determine whether one theme leads to more conversions.
  6. Split Testing CSS – Want to change the link colors throughout your website to see if they get more clicks? This split test will help you determine what tweaks to your CSS will lead to more conversions.
  7. In addition to split tests, Nelio A/B Testing also has Clickmap and Heatmap tests that allow you to see what visitors are looking at on your website and what they are clicking. This can help you determine if you have your most important assets in the areas visitors are most likely to find and engage with them. It can also inspire you to start running specific split tests.

    How to Setup an Experiment

    Setting up a split test in Nelio A/B Testing is simple. Once you’ve setup your account and installed the WordPress plugin, you’ll do the following.

    1. Choose the split test you want to run. These are referred to in the plugin as experiments.

    nelio-ab-testing-wordpress-plugin-review-1

    2. Configure the specific options for your test. Depending on the experiment you choose, it will involve naming your experiment, adding a description, and choosing a page / post to include in the experiment. Unlike other split testing solutions, Nelio A/B Testing uses WordPress editors for editing the alternatives, so there’s no need to learn a new tool.

    nelio-ab-testing-wordpress-plugin-review-2

    Then you will set up the specific configurations for your experiment. Some will require you go to the page or post editor, widgets page, or themes page for further configuration.

    nelio-ab-testing-wordpress-plugin-review-3

    3. Set your goals for the experiment. Conversions will be recorded when a visitor goes to a specific page or posts on your website, or clicks on a specific external link. (If you don’t have thank you pages set up for visitors who subscribe to your mailing list or submit a lead form, set those up first and then set up your goals.)

    nelio-ab-testing-wordpress-plugin-review-4

    Once you’ve set up your experiment and hit the create button, it will run until you tell it to stop.

    How to Review Your Results

    After you’ve given your experiment time to run, you can start to view the results by visiting your Nelio A/B Testing dashboard and selecting the experiment you want to review.

    nelio-ab-testing-wordpress-plugin-review-5

    Here, you will see the results of your experiment, including number of conversions for the original and alternative versions of your website and content that you are testing.

    nelio-ab-testing-wordpress-plugin-review-6

    If you see a distinct increase in conversions with one of your variations, then you will know which one you want to stick with and do further testing upon. Again, Nelio makes things super easy and helps us: since you created the variations within WordPress, you can make the best variation permanent with a single click!

    Pricing

    For an A/B testing and heatmap tool all in one, the pricing of Nelio A/B Testing is very affordable. It starts at $29 per month for one site with up to 5,000 tested page views per month.

    Unlike most platforms that charge you based on all of the traffic to your website, Nelio A/B Testing only charges for the traffic that is involved in your experiments. Hence, you could have 100,000 page views per month, but if your split tests only involve 2,000 of those page views, then you only pay for 2,000 page views involved in your experiments.

    In Conclusion

    As you can see, Nelio A/B Testing is a must-have for WordPress website owners. When you invest in split testing, it will help you find out what will get your visitors to convert the most. Be sure to sign up for a free 14-day trial today and start learning about conversion rate optimization for your own blog or business.

    You're reading 6 Essential Split Tests for WordPress Users with Nelio A/B Testing, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    You're reading Fetching Friday – 24 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

    Content Marketing

    Search Engine Marketing

    Social Media Marketing

    Productivity

    I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

    You're reading Fetching Friday – 24 Posts on Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    12 Social Media Tools for Scheduling and Publishing Updates Compared http://kikolani.com/12-social-media-tools-scheduling-publishing-updates-compared.html http://kikolani.com/12-social-media-tools-scheduling-publishing-updates-compared.html#comments Mon, 19 Jan 2015 17:00:36 +0000 http://kikolani.com/?p=28081 In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for […]

    You're reading 12 Social Media Tools for Scheduling and Publishing Updates Compared, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business.

    Want to learn how to effectively promote your content? Sign up for the waitlist for my new premium training on content promotion!

    Social Media Tools Compared

    The following are the social media tools for scheduling and publishing updates that I chose to research.

    As a disclaimer, I am an affiliate for some of the above mentioned tools since I have used them for my own social media marketing campaigns or for clients and therefore highly recommend them.

    Social Media Tools Comparison Chart

    Here’s what I found as far as pricing, features, and social networks supported for each of the above mentioned social media tools.

    Please note that while some offer specific features, they are only offered at certain pricing plans. Also, some features may be available for specific platforms but are not noted in the chart because the details were hard to find on their website.

    Click the image below for a larger view. Pricing is USD.

    social-media-publishing-tools-compared

    Special Notes

    • IFTTT and Zapier are not social media management tools. They do have features that allow you to automate publishing updates to specified social media networks.
    • MassPlanner is the only tool that I’ve found thus far that will allow you to schedule updates to Google+ Profiles and Communities. But it’s a desktop-based tool for Windows. Mac users will need Parallels for Mac or a Windows virtual machine. You also have to have this software online and running when posts are scheduled to be sent.
    • Sendible can publish to a lot of additional channels not listed in this chart.

    Initial Impressions

    I’ve been a longtime user of Buffer, HootSuite, IFTTT, Oktopost, and Post Planner. The latter is not included in the chart because it only works with Facebook, but it’s still an awesome tool that I use on a daily basis for updating my Facebook page.

    I use an IFTTT recipe to automatically send all of the posts I save in Feedly to Buffer to be tweeted out at a later time. I use HootSuite for Twitter engagement and real-time keyword monitoring. I use Oktopost to create campaigns for my latest posts that I want to promote to as many social media profiles, pages, and groups that I can. I recently added Mass Planner to the list simply because it can schedule posts to my Google+ profile and communities.

    Additional Usage Notes

    • Every Facebook group, Google+ community, and LinkedIn group has their own rules. Some do not allow you to post links. Be sure to review each group’s rules before you add them to these social media scheduling and publishing tools. When you do find groups that allow members to share links, make sure your links are 100% relevant to the group topic.
    • When you publish to multiple public Facebook groups, it will show up in people’s news feed. When you publish to groups that your friends are members of, it might also notify them that you’ve posted to a dozen or so groups. In other words, publishing to multiple groups on Facebook could make you look like a spammer. You might want to consider spreading out your Facebook groups promotion across several days.
    • When you publish to public Google+ communities, it shows up on your Google+ profile by default. Go to your Google+ settings and uncheck the box under the Profile section to “Show your Google+ communities posts on the Posts tab of your Google+ profile.”
    • Several tools allow you to automatically schedule and publish updates from RSS feeds. Choose your feeds carefully as you don’t want to over inundate your audience or end up sharing content that isn’t great or relevant to your audience.

    Your Review

    If you’ve used one of the above-mentioned tools, I’d love to hear from you! What are the pros, cons, and frustrations of each! And if you know of any other good tools that weren’t mentioned here, please include them in the comments.

    You're reading 12 Social Media Tools for Scheduling and Publishing Updates Compared, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday – 32 Posts on Online Marketing and Productivity http://kikolani.com/fetching-friday-01162015.html http://kikolani.com/fetching-friday-01162015.html#respond Fri, 16 Jan 2015 16:14:59 +0000 http://kikolani.com/?p=28078 Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Book Writing Productivity Hacks by Nicholas Carlson FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori […]

    You're reading Fetching Friday – 32 Posts on Online Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week!

    Content Marketing

    Search Engine Marketing

    Social Media Marketing

    Productivity

    I hope you’ve enjoyed this week’s roundup! If you’ve got a favorite post for the week, please share in the comments!

    You're reading Fetching Friday – 32 Posts on Online Marketing and Productivity, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    Easy A/B Testing with Visual Website Optimizer http://kikolani.com/easy-ab-testing-visual-website-optimizer.html http://kikolani.com/easy-ab-testing-visual-website-optimizer.html#comments Mon, 12 Jan 2015 14:00:59 +0000 http://kikolani.com/?p=27868 I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions. But then I got the opportunity to review Visual Website Optimizer […]

    You're reading Easy A/B Testing with Visual Website Optimizer, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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    I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions. But then I got the opportunity to review Visual Website Optimizer and found out that it wasn’t difficult to do at all. In this post, I’m going to take you through the steps of setting up a simple A/B testing campaign.

    Click on any images throughout the post to get the full view.

    Running an A/B Test

    I decided to try Visual Website Optimizer on my freelance writing services website built on WordPress. Here are the steps I took to create my first test.

    1. Installation of the Code

    First, you need to add your website to your account and install the tracking code. I chose to do it manually.

    visual-website-optmizer-review-installation-code

    But you can also choose to do it using plugins and integrations.

    visual-website-optmizer-review-plugins

    You then use their smart code checker to verify the code is installed. Once that is complete, you can move on to creating your first test.

    2. Creating the Campaign

    There are several types of testing campaigns you can choose from. I decided to go with the simple A/B test.

    visual-website-optmizer-review-creating-campaign-1

    To set up an A/B test, you will enter the URL you want to test, along with any additional criteria, such as testing mobile users or users from specific traffic sources.

    visual-website-optmizer-review-creating-campaign-3

    When you click next, you will be taken to the URL you are testing inside the Visual Website Optimizer editor. There, you will make changes to your page to test the original versus the variation. For my test, I wanted to see how well my freelance writing services page converted with and without the large block of topics. So I removed the sentence leading into the topics.

    visual-website-optmizer-review-creating-campaign-4

    And I removed the two blocks of topics.

    visual-website-optmizer-review-creating-campaign-5

    Once I was finished editing the variation page, I set up my two goals using URLs that visitors would land on after submitting my contact form or subscribing to my email list.

    visual-website-optmizer-review-creating-campaign-6

    After the goals are entered, you will finalize your campaign details, integrate additional tools into the process (such as Google Analytics), and configure advanced settings such as campaign scheduling.

    visual-website-optmizer-review-creating-campaign-7

    3. Measuring the Results

    After a several days had passed, I went in to check the results of my campaign. The orange bar represents the original version of my freelance writing services page with the topics list, and the blue bar represents the variation without the topics list.

    visual-website-optmizer-review-campaign-results-1

    The results were also close for acquiring both new leads and mailing list subscribers.

    visual-website-optmizer-review-campaign-results-2

    You can also see a detailed report of how your pages performed compared to your goals.

    visual-website-optmizer-review-campaign-results-3

    Additional options include viewing your original page versus the variation and checking out heatmaps for both pages.

    visual-website-optmizer-review-campaign-results-4

    I went on to test a few more different variations for my freelance writing services page to determine which one worked best at converting new client leads. I plan to use this tool to optimize future versions or changes to my business and other landing pages.

    Visual Website Optimizer Pricing and Features

    Visual Website Optimizer is an affordable testing tool, starting at $9 per month for basic testing features.

    visual-website-optmizer-review-pricing

    It’s a highly scalable tool that works for everyone from bloggers to enterprise level companies.

    Final Thoughts on Visual Website Optimizer

    Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers. Be sure to sign up for a free trial today and start testing ways to improve your website!

    You're reading Easy A/B Testing with Visual Website Optimizer, originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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