Fetching Friday – Resources Mashup & Best Keynote at Blog World

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and the best keynote at Blog World Expo 2010 on kikolani.com.

The Resources Mashup

Here are some of the best articles I have stumbled upon, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Writing

  • How to measure blog conversion – a simple step-by-step guide to establish a blog conversion strategy and measure it by setting Google Analytics Goals.
  • The super effective content audit for bloggers – seven reasons you should perform a content audit and six things to track.
  • A marketer’s guide to content curation – not just for marketers, but this post will help you learn how to appropriately aggregate information in one place to create value for information consumers.
  • Easy content scheduling for bloggers – five steps to creating a content schedule.
  • 10 powerful tips to prevent and leverage content theft – Make it increasingly difficult/annoying to copy contents and at the same time leverage it.


  • How to pet a kitty – part three is especially important to those not familiar with cats.
  • What kind of geek are you? The evolution of the geek infographic.
  • The 20 most popular design tools and their users – infographic depicting the 20 most popular design tools, calculated using a ‘magic’ formula based on the results taken from three different popularity ranking websites.
  • ROI on Internet marketing services – if you are having a hard time explaining or understanding the return on your investment, this chart may help.
  • The marriage map – the five stages of marriage (and why to stop your divorce).

Link Building

Making Money Online / Online Marketing

Personal Development / Productivity

  • The ROI of relationships – why we should enjoy where we are.
  • Are you willing to make a short term sacrafice for long term gain? A few simple ways to change your life in an hour a day.
  • 7 vital connections making up your true self – what makes up a strong foundation for yourself.
  • How to make friends online – four steps for making friends, and three tips for maintaining them.
  • 25 amazing self improvement ideas – applying some of these life changing self improvement ideas will help to make your days a little brighter.
  • How to say no – 10 steps on learning how to say no.

Search Engines / SEO / Analytics

  • Are SEO’s responsible for rankings or money? Why it’s important to set client expectations at the beginning.
  • Crafting a SEO budget to maximize ROI – how to invest in ROI while staying within your allocated budgets.
  • 7 difficult client expectations you will encounter in SEO and how to fix them – there are several erroneous expectations of search engine optimization and SEO companies that, if left unidentified and untreated, will ultimately lead to communication breakdowns between SEO and client, distrust, disappointment, and inevitable failure of the campaign.
  • The great misconception of long-tail keywords and SEO – long-tail keywords are more than those that have 3 or more keywords contained within the phrase. They are those which get hardly any searches at all, but which in aggregate can bring highly targeted visitors to your website.
  • Thoughts on business titles – what Google will constitute as spamming your business listing in local search marketing.
  • 10 halloween costumes for SEO’s – illustrations on what would make the perfect SEO costumes for 2010

Social Media / Social Networking

  • 10 ways to increase highly-targeted leads on LinkedIn – 10 things you can implement on the most powerful business networking site to attract leads and start seeing results.
  • So you think you want to hire a social media manager? An eight point checklist on what to look for.
  • 3 reasons to dig deeper in social listening – uncover content ideas, locate communities, and identify advocates.
  • Why brands cannot ignore social media mavens – almost an infographic like post on the profile of social media mavens and why they are so influential.
  • Cracking the Facebook code – how does the social media giant decide who and what to put in your feed?
  • How to backup your social media life – covers backup options for Facebook, Twitter, LinkedIn, Flickr, and Picasa.
  • Why I deleted my Foursquare account – geolocation is hot, but I don’t need to have a Foursquare account to evangelize its importance.


The Blog World Recap

If you haven’t already, stop by and read about my experience at Blog World Expo 2010. And if you have, it’s probably been updated since you last visited with new links at the bottom to more recaps and photos. So check it out, as I keep updating it with more resources!

Cast Your Vote

Don’t worry, it’s not about politics! This week there is a lot of voting going on, and I wanted to share a few of the things I have voted for, and hope that if you like them, you’ll give them a vote as well.

Arizona Sports and Phoenix Suns Fans

Valley of the Suns, run by my collegue Michael Schwartz, brings you the hottest Phoenix Suns news. This guy is super passionate about his blog, a member of the TrueHoop ESPN network, and if you are a Suns fan, please give him a vote for favorite local blog.

Meet Meme

Meet Meme Cards

If you saw me at Blog World, chances are you got to see my cards from Meet Meme. These cards come equipped with a QR code that will point your new contacts to your social networking profiles on their smartphones – a great way to get people to connect with you while you’re fresh on their brain. They were awesome enough to deliver my new cards to me on site at Blog World (thanks @houseofbrew, and trust me, they are quite the conversation piece. I’m happy to nominate @meet_meme for the category Most Promising New Company in the Mashable Awards. If you feel the same, please go and nominate!

Also, I have beta invites if you would like to get some of your own cards and yes, I’d be happy to trade cards by mail – contact me or let me know you’re interested in the comments!

Good Mood Gig

Amy, a cool social media enthusiast I met at Blog World, is looking to become the next Good Mood Blogger for SAM-e. She definitely has a great personality and would be a positive influence on this site, so check out her profile and give her your vote!

Opening Keynote at Blog World

If you saw my recap post from Blog World, you will notice all of the good advice given in this keynote by Scott Stratten. This is it in its entirety – he comes out at the 12 minute mark if you want to fast forward to the beginning of the good stuff! He was entertaining and informative, something you don’t get too often at these things, so if you missed it live, be sure to enjoy it here!

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    • says

      You know, it’s the video. I’ve never embedded anything from Ustream before, and even though it says the autoplay option is false, it’s still playing. Sorry about that… :(

      • says

        I noticed this too (kind’a hard not to…) and though the music is actually pretty good, the office dwellers weren’t as pleased as I was to get this mashup. Anyway, if you hit “Play” and pause it manually, it stops.

  1. says

    content curation is my best , i read it and really thank you forsharing it cause i agree with what you said , about content scheduling , i just like the idea but i see its not for everyone cause idea sometime just come out with no time see? still it could be helpful to be organized in someways !!!! Scott Stratten’s advices were excellent ! thank you for sharing the video !! :)

  2. says

    Thank you so much for posting the BlogWorld video…I was feeling all sorry for myself for not being able to go to the conference, and now I can feel as if I were there. Time to start planning for next year, I guess…

  3. says

    I really liked the Marriage Map. It’s really a great explanation of why not to divorce. Divorce at present is kind of an easy option leading to more broken families and it’s really sad. I wish there would be more post like this.