Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards winners, a key takeaway from the Online Marketing Summit for businesses and bloggers, the Swagger Wagon Rap, and what’s coming up on kikolani.com.

The Resources Mashup

Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week.

Blogging / Writing

Business / Career / Finance

Facebook

Humor / Infographics / Inspiration

Making Money Online / Online Marketing

Personal Development / Self Improvement

Photography / Digital Art

Search Engines / SEO / Traffic

Social Media

Social Networks

Tools / Tips

Twitter

WordPress

Search and Social Awards Update

Better late than never. The Search and Social Award winners were announced last Friday, and the top 3 Best Blog for Bloggers were:

Congrats to all of the winners and nominees in every category, and a huge thanks to everyone who voted for me!

Online Marketing Summit Phoenix

Yesterday, my coworkers and I attended the Online Marketing Summit in downtown Phoenix. We learned lots of interesting tips and strategies for online marketing.

At the very beginning, moderator Aaron Kahlow talked about AHA moments. One of my key takeaways was that traditional marketing and online marketing should be integrated so that customers can really feel the brand and get continuity through all of a brand’s advertising. This point was really demonstrated well by Katie Von Domelen from Off Madison Avenue in her presentation about the customer’s journey through a business’ web presence.

Her example was how Toyota’s new Sienna commercial on TV incorporates the same characters from the Swagger Wagon Rap on Youtube. If you go to the Sienna landing page, you see a continuation of this theme with the “Mommy Like” or “Daddy Like” caption and links to the Youtube channel for more videos and the Facebook page that also incorporates the Swagger Wagon theme. So no matter where you are looking at their brand, it is promoting the same idea.

The point to continuity? You never know where a customer will see you first – through offline ads, social media, viral videos, or on your main website. It is essential that you present the same image throughout all of your advertising mediums.

Continuity for Bloggers

The same kind of continuity should be applied for bloggers – when people go from your Twitter to Youtube to Facebook Page to blog, they should get the feeling that they are still following the same person. You don’t want them to think “Wait, is this not so and so from this blog, because there is nothing here that indicates it is the same person.” Continuity isn’t just about graphics and photos – it is can be transferred in the way you speak and conduct yourself. Just something to keep in mind!

More About OMS

To read about more the Online Marketing Summit in Phoenix, see additional key takeaways on topics such as search marketing, social media, and more on 38 key takeaways from the Online Marketing Summit plus 10 things I learned at OMS, search for the #OMSPHX hashtag, and follow OMS Phoenix speakers on my OMSPHX Twitter list. Please let me know if I’m missing someone too – I tried to find everyone on Twitter but there were a few that are missing.

Swagger Wagon Rap

My husband has been trying to get me to like minivans. He’ll be very excited to see that Toyota is trying to convince me that they are cool with this rap! :)

What’s Coming Up Next Week

UPDATE 5/24: NOW LIVE! Next week, I am going to do a review of the Income Blogging Guide Course by Andrew Rondeau of We Build Your Blog.

Don’t Miss Out on Fetching Fridays!

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Comments

  1. says

    A great collection, Pros and cons of working from home (great read for freelancers) is certainly one I need to read. :)

    Congrats Kristi on having one of the best blogs for bloggers, you are in good company with the other two listed, a well deserved achievement.

    Warmest regards,

    Karl
    .-= New from Karl Foxley Biggest List Of Traffic Generation Tips Ever =-.

  2. says

    I must say that Toyota is still attracting me as a very nice Japanese car, it’s still number one in the Egyptian auto market! anyways.. when ever I think about it.. I realize how one mistake can destroy business/brand reputation!

    More interesting links to read Kristi, I have checked a few and I will be back latter for the rest! Thanks, and have a great weekend
    .-= New from Hesham Thesis 2.0 will Hit the Market with Higher Price for Developer Edition =-.

  3. says

    Great post, thanks for including my post! Sorry we didn’t get to meet at the event but let’s definitely say hello at the next AZIMA event or something. Oh, and gotta love the Swagger Wagon video :) But tell your husband that the Audi A4 Avant is where it’s at – mini-vans are “loser cruisers” lol.
    .-= New from Nick 10 Things I Learned at OMS Phoenix Yesterday =-.

  4. says

    Kristi,

    My wife and I have owned Toyota cars for the past 15 years – excellent cars.

    Thanks for including one of my posts and I’m looking forward to seeing what you say about my blogging course – excited and nervous because I know you will be very honest!

    Andrew
    .-= New from Andrew @ Blogging Guide Premium WordPress Themes For Free… =-.

  5. says

    I’m fascinated with how I can use Google Chrome to search profiles now, thanks to your Fetching Friday, Kristi. Also, happy to find some new facebook pages that I can visit and learn from their success. Wonderful to be back after a slight hiatus with these resourceful links to visit. Thanks again.

    @wchingya
    Social/Blogging Tracker
    .-= New from Ching Ya@Social Media Blogging How to Import Twitter Favorites to Facebook Page =-.