Fetching Friday – Resources Mashup, OMS Takeaway & Swagger Wagon Rap


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards winners, a key takeaway from the Online Marketing Summit for businesses and bloggers, the Swagger Wagon Rap, and what’s coming up on kikolani.com.

The Resources Mashup

Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week.

Blogging / Writing

Business / Career / Finance

Facebook

Humor / Infographics / Inspiration

Making Money Online / Online Marketing

Personal Development / Self Improvement

Photography / Digital Art

Search Engines / SEO / Traffic

Social Media

Social Networks

Tools / Tips

Twitter

WordPress

Search and Social Awards Update

Better late than never. The Search and Social Award winners were announced last Friday, and the top 3 Best Blog for Bloggers were:

Congrats to all of the winners and nominees in every category, and a huge thanks to everyone who voted for me!

Online Marketing Summit Phoenix

Yesterday, my coworkers and I attended the Online Marketing Summit in downtown Phoenix. We learned lots of interesting tips and strategies for online marketing.

At the very beginning, moderator Aaron Kahlow talked about AHA moments. One of my key takeaways was that traditional marketing and online marketing should be integrated so that customers can really feel the brand and get continuity through all of a brand’s advertising. This point was really demonstrated well by Katie Von Domelen from Off Madison Avenue in her presentation about the customer’s journey through a business’ web presence.

Her example was how Toyota’s new Sienna commercial on TV incorporates the same characters from the Swagger Wagon Rap on Youtube. If you go to the Sienna landing page, you see a continuation of this theme with the “Mommy Like” or “Daddy Like” caption and links to the Youtube channel for more videos and the Facebook page that also incorporates the Swagger Wagon theme. So no matter where you are looking at their brand, it is promoting the same idea.

The point to continuity? You never know where a customer will see you first – through offline ads, social media, viral videos, or on your main website. It is essential that you present the same image throughout all of your advertising mediums.

Continuity for Bloggers

The same kind of continuity should be applied for bloggers – when people go from your Twitter to Youtube to Facebook Page to blog, they should get the feeling that they are still following the same person. You don’t want them to think “Wait, is this not so and so from this blog, because there is nothing here that indicates it is the same person.” Continuity isn’t just about graphics and photos – it is can be transferred in the way you speak and conduct yourself. Just something to keep in mind!

More About OMS

To read about more the Online Marketing Summit in Phoenix, see additional key takeaways on topics such as search marketing, social media, and more on 38 key takeaways from the Online Marketing Summit plus 10 things I learned at OMS, search for the #OMSPHX hashtag, and follow OMS Phoenix speakers on my OMSPHX Twitter list. Please let me know if I’m missing someone too – I tried to find everyone on Twitter but there were a few that are missing.

Swagger Wagon Rap

My husband has been trying to get me to like minivans. He’ll be very excited to see that Toyota is trying to convince me that they are cool with this rap! :)

What’s Coming Up Next Week

UPDATE 5/24: NOW LIVE! Next week, I am going to do a review of the Income Blogging Guide Course by Andrew Rondeau of We Build Your Blog.

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About Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and ghostwriter who specializes in online marketing. Connect with her on Twitter and Google+.

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Comments

  1. Thanks for sharing a post from my blog, you rock!

  2. A great collection, Pros and cons of working from home (great read for freelancers) is certainly one I need to read. :)

    Congrats Kristi on having one of the best blogs for bloggers, you are in good company with the other two listed, a well deserved achievement.

    Warmest regards,

    Karl
    .-= New from Karl Foxley Biggest List Of Traffic Generation Tips Ever =-.

  3. Hi Kristi,
    Wow, this is packed with great stuff!!! It’s led me in all sorts of directions this afternoon!!
    .-= New from Lance What Does It Start With? =-.

  4. I must say that Toyota is still attracting me as a very nice Japanese car, it’s still number one in the Egyptian auto market! anyways.. when ever I think about it.. I realize how one mistake can destroy business/brand reputation!

    More interesting links to read Kristi, I have checked a few and I will be back latter for the rest! Thanks, and have a great weekend
    .-= New from Hesham Thesis 2.0 will Hit the Market with Higher Price for Developer Edition =-.

  5. Thanks for the mention Kristi, and congrat’s on the award!

    PS: Don’t give in to the minivan!
    .-= New from Keith @ XtremeSocial Will You Be Deleting Facebook? =-.

  6. The post about why in content links are worth pretty interesting. I knew about it for along time but this explanation makes sense too.

    ComLuv Gold looks pretty sweet from what I read in that article hope the price won’t be too high.
    .-= New from Alex@Zahnbleaching Braun Oral-B Sonic Complete DLX – Testbericht =-.

  7. Excellent roundup today Kristi! I know how much effort takes to compile all these articles. Enough material to read this weekend.

    Totally deserved award, and I contributed with a vote! You’re in a great company in this category :)

    Cheers,

    Gera
    .-= New from Gera @ SweetsFoodsBlog Foodies, Social Media Tips, Blogging, Health & Eating: Best of the Week =-.

  8. I enjoyed the Complete guide to live blogging article. I like the idea of using Posterous as a tool for live blogging.
    .-= New from Colleen@Kennewick Real Estate Tri Cities Washington Cold Winter Nights Makes For Abundant Springtime Babies =-.

  9. You ever written an article on exactly how you budget your time? I’m bettin’ it would be pretty popular. ;)
    .-= New from Dennis Edell @ Direct Sales Marketing Aweber Affiliate Link Contest! – This Is It!! =-.

  10. Another good compilation and I took ’70 unique 404 pages for inspiration’ as I really need it. Thanks for this mashup again.
    .-= New from Arafat Hossain Piyada BingoBlack – 3 column professional WordPress theme =-.

  11. Great post, thanks for including my post! Sorry we didn’t get to meet at the event but let’s definitely say hello at the next AZIMA event or something. Oh, and gotta love the Swagger Wagon video :) But tell your husband that the Audi A4 Avant is where it’s at – mini-vans are “loser cruisers” lol.
    .-= New from Nick 10 Things I Learned at OMS Phoenix Yesterday =-.

  12. Congratulations, Kristie. Love to see that your blog, I mean our blog :D secured the second position.
    .-= New from Aminul Islam Sajib Google Wave is now open for Everyone =-.

  13. I’ve read quite a few of these, but there are a few I’ve missed, so thanks for the round up, I’m off to do some more reading ;)
    .-= New from karen @ Blazing Minds Are We Spending To Much Time On The Internet? =-.

  14. Congrats Kristi for winning such a valuable award. Just feel happy by seeing your win. Keep up your work.
    .-= New from chandan@work at home blog Basic blogging tips for new blogger =-.

  15. Kristi,

    My wife and I have owned Toyota cars for the past 15 years – excellent cars.

    Thanks for including one of my posts and I’m looking forward to seeing what you say about my blogging course – excited and nervous because I know you will be very honest!

    Andrew
    .-= New from Andrew @ Blogging Guide Premium WordPress Themes For Free… =-.

  16. Some excellent links there.

    Keep the Fetching Fridays coming !

    All aboard the swagger wagon

    Cheers!
    .-= New from Russ@Concert Posters Emilie Autumn Poster – Asylum Concert Tour =-.

  17. Solid list of useful links once again. Many thanks for the mention and congrats for the achievement of being the #2 best blog for bloggers. You totally deserved it
    .-= New from DiTesco Make Money Online Promoting Headway =-.

  18. Thank you for all these great resources, Kristi! The social network tips in particular helped me. This post is in my bookmarks :)

  19. Some most important point here for make money at Home content writing is great work you done it’s very easy i like the idea great post kristi..
    .-= New from SEO Company keep your domain away from copyright issues =-.

  20. I’m fascinated with how I can use Google Chrome to search profiles now, thanks to your Fetching Friday, Kristi. Also, happy to find some new facebook pages that I can visit and learn from their success. Wonderful to be back after a slight hiatus with these resourceful links to visit. Thanks again.

    @wchingya
    Social/Blogging Tracker
    .-= New from Ching Ya@Social Media Blogging How to Import Twitter Favorites to Facebook Page =-.

  21. Very much enjoyed the in-content link article – it’s always nice to read about the thinking behind search engines. I have to figure out a social media strategy myself – I’m very active at two sites, but the payoff hasn’t been large for me, and I’ve contributed for years at those places now.
    .-= New from ashok The Passion of Politics: “Pamphleteer,” The Weakerthans =-.

  22. Kristi – huge congrats for winning a coveted spot in the blog awards!

    As always, thanks for the list of great things you’ve read this past week.
    .-= New from Project Center ProjectCenter Teams Up With Ear Candy Charity =-.

  23. Great Toyota commercial… Amerians will never grow tired of uncool suburban folks trying to be down with the kids!
    .-= New from Jorgen @ Personal Branding How to Land a New Gig with Twitter =-.

  24. Hello Ashok,
    I think only two site int’s not enough work for SMO i think top 5 Social networking site must for you…what you think?
    .-= New from Govind Singh@SEO Company Advance tools to empower your Internet Marketing services =-.