After each Google PageRank update, bloggers find themselves pondering the value of PageRank in relationship to their blog, and what really made the difference between whether their site got its first PageRank, a huge jump, a deserved increase, an undeserved decrease, or the infamous no information available rank.
While most are concerned about their main site in comparison to others, I found myself curious about the internal PageRank of posts on my site, since my root domain PageRank has remained steady for the last several updates. So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics).
Post Date, Lifetime Page Views, Average Time Spent on Page, Comments,
Tweets, Backlinks (Except From This Domain), Delicious Bookmarks, PageRank
|Valuable Comments vs. Comment Spam||3-2010||402||5:16||40||36||96||0||4|
|Benefits of Duplicate Content||3-2010||157||5:04||9||23||41||1||4|
|Getting Overwhelmed? Get Organized||2-2010||956||4:08||27||129||90||15||4|
|Social Media for Non-Profits||3-2010||196||3:53||16||20||69||1||4|
|Top 10 Ways to Make Your Blog Socialble||3-2010||3,820||2:48||7||94||178||30||4|
|Reasons to Love CommentLuv Blogs||1-2010||727||4:58||72||27||91||2||3|
|How I Got 200 Subscribers in One Month||1-2010||488||4:12||14||35||14||1||3|
|Unlock Your Marketing Genius||2-2010||927||3:38||25||54||102||8||3|
|WordPress Plugins to Increase Traffic||1-2010||524||1:10||59||26||90||10||3|
|Link Building Resources||3-2010||3,088||5:38||35||287||224||87||3|
|Social Networking for Blog Promotion||2-2009||2,914||4:28||91||39||1,246||21||3|
|Twitter Lingo and Tips||4-2009||4,957||4:48||48||142||67||37||3|
|New StumbleUpon Features||10-2009||2,475||4:58||37||27||50||4||2|
|Akismet Spam Filters||9-2009||488||4:12||47||3||28||1||2|
|Twitter Direct Messages||12-2009||1,416||4:52||46||131||128||7||2|
|Social Media Browser Bookmarklets||5-2009||524||1:10||43||38||51||12||2|
Popularity does not equal PageRank, and neither does age. You can see that posts with the fewest comments and tweets have the highest PageRank, whereas posts with the highest traffic and tweets do not. You can see posts with the most amount of backlinks do not necessarily have the highest PageRank either. Newer posts have higher PageRank than older ones.
What Does It Mean?
What does all of this mean? Simply put, it depends on your goals. Do you want your posts to have the most traffic? The most tweets? The most comments? Then you do not necessarily need to be concerned with PageRank, because I can almost guarantee that the highest burst of traffic, tweets, comments, and bookmarks came before any of these posts gained PageRank, not after.
My personal opinion is not to be focused on PageRank. Instead, focus on creating the kinds of posts that provide the most value to your readers, attracting all of the traffic and social reactions as possible, as those are the factors that truly a blog successful.
Your Thoughts on PageRank
What are your thoughts on PageRank? Did you gain PageRank and feel it was more valuable, or lose PageRank and think less of it? Do you believe that PageRank benefits your blog or harms it?