Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li.
If you’d like to incorporate the power of Twitter hashtags into your blog posts without making readers leave your website, then HASHCORE is a great tool to try. It’s built specifically for bloggers who want to add more Twitter engagement to their content.
HASHCORE in Action
So what does HASHCORE do? Here’s a good example. People who talk about Twitter tools on Twitter often use the hashtag #twittertools. HASHCORE allows me to just type in the hashtag without manually linking it to Twitter. When you click on the link HASHCORE creates, a nice popup appears with real-time search results for that hashtag as shown below. Or you can click the link for #twittertools and try it for yourself.
So what can you do in this window for the hashtag? You can do three things. Aside from review the latest tweets about the hashtag, you can use the button at the top right to follow me on Twitter or you can click on the “Join the conversation” box at the bottom. This will give you the standard Twitter status update box, complete with the hashtag and a link to your post.
As a blogger, this benefits you in three ways.
- Readers don’t have to leave your website to check out a hashtag you are talking about in your blog post. I used this most recently in my post on how to prepare for NMX – readers of the post got to see the latest tweets about the event without going to Twitter.
- You can grow your follower base as people can follow you from the hashtag window using the official Twitter follow button.
- You can get more tweets for your blog posts associated with the hashtag you used.
As you can see, it’s a great way to keep people on your website while giving them some ways to engage about a topic on Twitter. The bonus? You’ll get some good tweets too!
How HASHCORE Works
Publishers (bloggers) can sign up using the registration form on the HASHCORE site.
You can choose from a free plan (with ads) or a $9.99 plan (without ads). It is free to use without ads. WordPress users will install a plugin and then enter their publisher code in the settings for the plugin. Those using other platforms like Blogger will get a piece of code to add to their website.
The settings for the plugin are really quite simple. Just enter your publisher ID provided when you register and your Twitter handle for the follow button that appears in the hashtag window.
Then you’re all set! You can start adding hashtags to your posts and pages by just typing them in. Whether you want to tweet about the #AusOpen finals, the #Grammys, the upcoming #SuperBowl, or anything else, just add the hashtag to your post. It’s a fast and easy way to add a little Twitter action to your content!
Features I’d Love to See
I have no complaints about this plugin. But I would love to see two specific things added to the functionality.
- An option to add UTM parameters to the links tweeted (such as ?utm_source=HASHCORE) so you can track clicks from tweets sent by people using the HASHCORE window.
- A via @useranme to the tweet.
Those two tweaks would add extra benefits for bloggers, including tracking and additional exposure for your username across the Twittersphere when people tweet your post from the HASHCORE platform.
Let me know what you think about this tool in the comments! And if you do try it out, come back and give us your feedback.