This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online.
A couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. In the article, I was very critical on social media as a means to make money online because, as I put it, the social crowd were readers rather than “buyers”.
Fast forward to today and I am ready to eat crow.
Why the sudden turnaround?
Over the past few months, I have noticed several search signals that are currently affecting Google’s search engines. The search experts for the most part, agree that retweets and likes affect ranking, especially when these signals become viral. But one thing that very few people are talking about is personalized search and how it could affect who sees what and more importantly, is the reason why expanding your reach in social media may be an effective way to actually ranking in the search engines.
Why Social Should Suddenly Matter to Bloggers and Marketers Alike
There are a couple items that should interest you. (click the image to enlarge)
- Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it.
- 2 spots down, Kikolani shows up. In the image, you will see that Google shows that I have visited this blog 3 times in the past.
- A few more spots down, yet another spot is taken up by kikolani, this time because Kristi Hines suggested it (and I have her in my social network.)
While this may not be that earth-shattering what should be is that Kikolani does not rank for Blogging yet she has 2 spots filled for the search query.
More importantly, this means that 2 other websites that were ranking for Blogging have disappeared. Out of sight. Out of mind.
While I may never buy anything from Kristi (no offense Kristi), what Kristi has done by simply being a part of my social network is expanded her reach toward me, personally but just as importantly, expanded her reach beyond me into my circles and my social clusters. So, while I may never buy something on Kikolani, I may be exposing my friends to Kikolani not only through social channels but also search channels.
What influence will I personally have on my friends and followers search results if I were to share some of Kristi’s articles on twitter or Google Plus?
Will my influence show up when they do a search for something that is relevant to something that I shared?
How will this give a blogger who is entrenched in his/her market and is engaged an edge over another blogger who is essentially not social and instead depending on links to carry them to rankings?
What this should mean.
Personalized search is a game changer and should help shift focus away from marketers gouging search with meaningless links in an attempt to rank for their keywords. In the not so distant past, the link authority that was passed was done so via a very limited scope; the webmaster. But what if what you and your friends and followers link to ultimately decide what search means just for you.
Can anyone say your own personal list of rankings?
If this is the case, priorities for ranking will probably shift from linking to rank to expanding your reach in social channels and getting shared to rank. If this is the case, the ones with the largest engaged social following will win.