How To Create Better Video Blogs

This is a guest post & video by Andy Havard.

Welcome to the online video masterclass. Today we’ll be looking at how you can better your video blogs through 8 simple steps, which will really make your vlog stand out from the crowd.

Video Transcription

1. Know What You’re Talking About

Before you even think about recording your videos take some time to work out what you’re going to say, how you want to say it and who you’re saying it to. By drafting the key points you want to get across, you will eliminate any hesitating noises, off-topic musing and give you a boost in confidence.

2. Engage Your Audience

You might be sat talking to the lens of a camera, but when your video goes online you’ll be face to face with members of your audience who are watching your video. These viewers may be engaged with or completely closed off to what you have to say in your video but it’s up to you to connect with them. You should aim to build a one-to-one relationship with them through your video and encourage them to interact with you and your video content.

3. Research Other Vlogs

Researching other vlogs is a great way to gain insight into your vlogging competition, but also provides a good learning tool for you to utilise when creating your own videos. Take some time to look at popular video blogs and vlogs that are just starting up. By learning from the pros do it and viewing the work of fellow vloggers, you can help improve your own content.

4. Short & Simple Wins The Race

Each of your video blogs should talk about one particular topic concisely. A typical video should aim to be between 2-5 minutes, which allows plenty of time to tackle your subject, without taking up too much of your viewers time. If you really can’t condense your topic into that time frame consider creating more than one video.

Simple content is also essential as you can connect with your audience more effectively and really hit home with your topic. This simplicity should be felt not only in what you talk about on camera, but also in your shooting location, on-screen graphics and music choices.

5. Videos Are Best Served Fresh

Online users are always searching for current content. Google’s real time SERPs provide the latest updates around a user’s search, which your vlog can capitalise on. Being the first to discuss breaking headlines can bring in traffic from casual searchers and your current audience, as everyone is interested in hearing about the latest news in your niche.

6. Be Informative, Educational Or Entertaining

When you start thinking about how to present your video blogs always bear in mind the three golden genres of online video; entertaining video, informative video and educational video. These three genres are the most popular forms of video on the web and are areas your video blogs should try to hit in every episode.

7. Practice At Every Available Opportunity

Practising your video blogs will improve your confidence, making you a much stronger on-screen personality. Also practising your vlog will help you to film and edit your episodes quicker. There is no substitute for practice and doing so will make your episodes as good as possible.

8. Assess Yourself

It’s helpful to receive constructive feedback from peers, but nothing compares to examining your own work and being self-critical. You should aim to do this after each and every vlog in order to assess your content and delivery. Then improvements can be made and you will feel more comfortable with how you appear and act on screen.

That’s it for today’s online video masterclass, be sure to share your knowledge and your thoughts in the comments section below.

Enjoyed this post?

Be sure to subscribe to the Kikolani newsletter and get regular updates about awesome posts just like this one and more! You will also receive my free 8,000+ word guide on guest blogging!


Kikolani Proudly Uses StudioPress

Genesis Framework

Like the new design? Kikolani uses a theme called Magazine Pro on the Genesis Framework from StudioPress. It's great design right out of the box, easy to follow installation instructions, and built-in SEO features makes it perfect for professional bloggers.

If you have several websites and blogs powered by WordPress or design websites for others, then you will want the Pro Plus Package. It gives you lifetime access to all of their current 40+ professional designs plus new themes regularly added to their collection for unlimited use on your own websites and blogs as well as your clients' websites and blogs. Learn more about Pro Plus!

If you already use StudioPress and love it like I do, be sure to sign up for their affiliate program and start making money with your blog today!



Comments are open for one year after the post goes live. If you don't see the comment form below and you'd like to discuss this topic with me, become a fan of my Facebook page and post a comment on my wall!





Comments

  1. says

    Outstanding tips Andy. Although I am yet to improve my video blogging skills, the one thing that I seem to always have a problem with when recording a video is #1 and #4. I do take notes on what I want to say and how I intend to say it, but sadly, somewhere along the line, I will screw it up with something else :) I won’t even bother saying that it is very complicated to keep it simple and short… Guess it all boils down to just keep doing it until I get the grasp of it…
    DiTesco just posted 6 Tactics to Write Posts You KNOW People Want to Read

  2. says

    I think another important factor is video and audio quality. If you have a choppy video or distorted sound, you will lose viewers. Even if you have quality content, you can lose viewers from poor quality. As we got more and more used to high definition quality, publishing low quality content will be cast aside.

  3. says

    This is an excellent post Andy. I especially like tip #6. I try to use videos in my blog to provide how to guides and product reviews, so I like to think my videos are informative and educational. Thanks again for the tips, I will try to use them to improve my video blog.
    Larry James just posted SEOPressor WordPress SEO Plugin Review

  4. says

    I don’t make a lot of videos, but I do watch quite a few. I prefer short, simple, and to the point. I am not a big fan of 15+ minute videos. Occasionally I will watch one that is longer, but it has to be something that I am really interested in. I have been noticing in videos lately is background noise. One of the things that comes to mind is I hear a phone ringing. It’s usually not too annoying, but the person just stops talking for like 30 seconds and I assume they are checking their phone. So probably a good idea to turn off the phone and eliminate other distractions before hitting the record button.
    Ray just posted When a Web Site Disappears Your Link Does Too

  5. says

    Andy,

    #1 was everything, and I have a saying regarding it….

    “The best way to sound like you know what you’re talking about is to know what you’re talking about”

    You hit the nail right on the head from the start!

    P.S. – I think it’s really important to have a script, and memorize it. Not is worse than bunch of “ums” and awkward sliences during a video

    Great tips!
    Dewane Mutunga just posted How To Follow Up Like An Expert And Convert More Leads Into Sales

  6. says

    Great guidelines you’ve already set out in the post. Personally I think the Tags and other information you use in a video is also a big part of having good content. It’s not just to optimize it for search engines and increase exposure, but to make it more attractive and offer more informative value before the user has even started with the video, like title and tags, description etc.
    Anton Koekemoer just posted A negative online reputation can destroy your business

  7. says

    Everyone who creates a vlog should read this article; or one very similar to it. I see many vlogs that are obviously missing one or two of your 8 items. When they don’t do their research, last 10 or 12 minutes, or demonstrate a definite lack of practice; I move on. There are so many alternatives.

    I like your informative, educational, or entertaining point. It is difficult to be all three; normally, you must pick just one. But, if you can creatively mix all three qualities, you can create a killer video.
    David Sneen just posted Why You Should Play Chess with Your Finances