Since I’ve been out of town all of this week and unable to collect my usual weekly roundup of great posts in online marketing, I thought I would share some tips on how you can create your own industry or niche focused resources mashup.
Photo Credit: Mrs. Magic
Examples of Great Recap Posts
Curious who else does regular daily or weekly recap posts? Here’s a sampling…
- Marketing Day by Marketing Land – A daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
- SearchCap by Search Engine Land – A daily recap of what happened in search today, as reported on Search Engine Land and from other places across the web.
- Week in Review by Mashable – Although it’s only posts from Mashable, it’s a great way to catch up on their best throughout the week in one place.
- Links You Can Use by Copyblogger – A weekly recap of seven top links in various areas of online marketing.
- This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers.
- Photography Links by Light Stalking – Recaps aren’t limited to just online marketing blogs. This one is a weekly recap of tons of photography links.
Inspired yet? Here’s what you’ll need.
Tools to Create Your Own Industry Recap
I can’t speak for everyone, but here are the tools I use to find great articles every week.
- Google Reader – I have tons of subscriptions organized by the topics in my Fetching Friday (blogging, business, freelance, personal development, SEO, and social media). This way I can easily star the selections I want to include in my recap and on Thursday night, go to the Starred Items section to find them. I especially like Google Reader because you can use the app on your mobile and star items while on the go to (assuming you have 3G/4G access).
- Alltop – If you don’t have enough subscriptions in your RSS reader, you can always check out the top blogs on specific topics on Alltop.
- SearchCap and Marketing Day – If someone in your industry does a daily recap, check it out for more link ideas and blogs to subscribe to.
The key to not getting overwhelmed by your industry recap is to find new posts every day. Since I like to tweet out a lot of the links I ultimately share in Fetching Fridays, it makes it easy at the end of the week to just look through my Twitter stream and then the above tools & resources to find my favorite five posts from the week.
Don’t Be Afraid to Self-Promote
If 80% of your post is links out to other sites, then you owe it to yourself to add in a little something for you. Maybe it’s a few links to your own latest blog posts, promotions, or personal updates. But don’t feel bad about it – you put a lot of effort into your recaps, hence you deserve to have a bit of reward as well!
That Little Something Extra
One thing I like to include on my Fetching Fridays is a little something extra – usually it’s just a cute video or photo. It’s something you can incorporate into your posts to show a little more about your personality and generally adds to the commentary!
Ways to Promote Your Industry Recap
Want people to know they have been featured in your industry recap? Aside from the convenience of blog trackbacks, here are some quick ways to do it.
- Include some people or blogs mentioned in your recap in your tweet.
- Tag some people or blogs mentioned in your recap on Facebook.
- Tag some people or blogs mentioned in your recap on Google+.
A little hint on the above tips. Depending on how many people you include on your recap, you can’t mention everyone on each network. And you might not want to hit the same people on all three networks. But if you happen to know specific people or blogs are more likely to watch a particular network, mention or tag them on that network. Like Blog A may only pay attention to Google+ and Facebook, so there’s no point in mentioning them on Twitter. Blog B may only pay attention to Twitter, so there’s no point in tagging them on Facebook or Google+.
Do you have a regular daily, weekly, or monthly recap post on your blog for your industry or niche? What other tips or tools would you share with someone who wanted to create the same resource on their blog?