This is a guest post by Justin McGill.
When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT!
Photo Credit: Mark Biddle
Developing Your Routine
The following will help you get on the right path for developing a social media management routine.
1. Start by getting tools that make your social routine easier. Consider tools like TweetDeck and Hootsuite that allow you to incorporate Twitter and Facebook into one platform in which you can find friends and followers, monitor your newsfeeds and search for what people are talking about.
2. Be sure to make your messages count. Don’t overpopulate newsfeeds with constant updates. Instead, send out a few powerful, all-inclusive messages that entice readers enough to want to share your posts. Three posts a day, per network is a good routine to follow.
3. Stick to what works. Test the waters with each social network. Determine which work and stick with those. The only networks you should use are ones that help you reach your goals and objectives. Staples for most businesses are Facebook and Twitter.
4. Quality over quantity. If you gain the type of social media following you’re hoping for, it will be impossible to keep up with all your social groupies. While you should address all your followers through general posts, you’ll only be able to maintain extended relationships with some.
5. Have a social media schedule. Unless your full time job is being a social media guru, set aside two to three times a day to do social networking. Consider the morning, lunch and before you leave for the day or when there are lulls in your schedule. During “social media time” avoid doing anything else.
6. Use your social breaks to develop powerful message as described early. Trying to multi-task while Facebooking, tweeting or YouTubing can lead to inaccurate posts. Stay focused.
7. Avoid social media as a distraction. Stumbling Upon websites, watching funny YouTube videos and reading celebrity gossip on Twitter is a great way to get way through the day, but it’s also a way to get absolutely nothing done. Avoid social media demise by adhering to the following tips.
8. Close your Twitter tabs and apps. When you’re writing a document or crafting a presentation, there is no need to have your browser open. So when you need to concentrate, X out of Internet Explorer.
9. Put them to work when they’re not busy. Employees love lull times because it opens the door to social media breaks. Only allow social media use at work as it relates to job duties and company social releases. Instituting a clearly-defined social media policy will assist with this.
Tips for Managing Multiple Profiles
Twitter, Facebook, LinkedIn, YouTube… Oh my! Between various passwords, email addresses and inboxes, managing multiple profiles can be overwhelming. In addition to struggling with profile management, keeping your messaging, content and images consistent across every channel also presents a challenge, as does keeping these items unfailingly fresh. Thankfully, managing multiple profiles can be simpler with a little organization prior to executing your social media campaigns.
1. Make an excel spreadsheet of all your social media usernames and passwords. Store this in an easily accessible place.
2. Sign-up for every social network you think you may use in order to reserve your desired username. Be sure to record these usernames and passwords in your spreadsheet.
3. Organize your email. Create folders for each of the social networks you plan on using. Use these folders to filter and store updates and emails you receive from these networks.
4. Make sure your profiles are consistent. Keep your logo, about us, website, hours and location consistent across all profiles.
5. Make sure your profiles link to one another. Most social networks provide areas to link your other social accounts. On YouTube for example, there is an area to link to your Twitter and Facebook pages. Check each network and see where you can integrate links to your other profiles.
6. Consider a one-stop shop. Tools like HootSuite.com allow you to update multiple profiles at once. Consider using a service like this. Remember however that messaging can be different across channels. On LinkedIn, for instance, you’ll have a more formal tone, whereas on Twitter you may be more casual. So be mindful if you use a multi-network updater.
At the end of the day, the hardest part is actually just getting started. This all becomes second nature over time and is not difficult. When clients come to us for their social media marketing needs, we try and help them to do it first by leveraging what we call their “couch time.” Watching a game or a television show? Put some postings together during commercials! There’s always time for social media – you just have to make it!
What is your social media management routine? Please share in the comments!