As you’ve probably heard by now, Darren Rowse of ProBlogger and Glenn Murray of Divine Write just released the Copywriting Scorecard for Bloggers, a 100 point checklist of 63 key things to check before you publish to help you improve the quality of your blog posts.
If you’re insanely busy like most (working a full time job, writing for multiple blog sites including your own, etc.), the thought of going through a checklist for every blog post you write might sound a bit overwhelming. I know it did for me at first. But since downloading and reading through this 59-page ebook, I can give you these tips on how to use it more efficiently and get value out of it for every blog post.
What Does the ProBlogger Scorecard Cover?
In a nutshell, the main headings in this ebook include:
- 5 things to do before you start writing.
- How to plan your blog post.
- 5 ways to make the writing process simpler.
- 27 writing tips and things to avoid to improve your writing skills.
- 6 recommendations to make your post easily scannable to capture your readers right away.
- 10 ways to better SEO optimize your posts around your main keywords for better search rankings.
- 20 common grammatical mistakes made in writing (including affect vs. effect, that vs. which, and lay vs. lie).
Most Valuable Guides
In addition to the checklist, the beginning of the ebook gives you 10 questions to ask about your blog as a whole, as well as 11 questions to ask before writing each post. If you refer to these answers as you write each blog post, your writing will not only improve, but you should also see better reader engagement with your posts as well.
How to Use this Most Effectively
If you feel like you can’t committ to checking all 63 items for each post to make sure you are writing a 100 point post everytime, here are some ways to alternatively use this ebook:
- Instead of doing the 100 point checklist for every post, start with the 11 questions in the questionnaire for each post for every post (after you’ve done it a few times, you’ll be able to think of these 11 answers instinctively before you begin writing).
- Use the extensive checklist for major blog posts. This includes:
- Guest posts on popular blogs.
- Blogging contest entries. (Something I wish I could have had before the Famous Bloggers contest, but will now have before I send in my entry to the Badass SEO contest.)
- A major post on your own site. So if you write several posts per week, use the checklist for posts you intend to heavily promote each week.
- Use the 100 point checklist to optimize older posts on your site. Be sure to include links to your latest posts so new visitors will be directed to your latest content.
- Refer back to the recommendations whenever you lose points on the checklist for a particular item.
- Don’t just use this for blog posts – if you write articles on sites like HubPages, Squidoo, or other article directories, use the checklist for your article marketing as well!
And of course, after you have used the complete checklist several times, you will ultimately learn how to do most of the items as you write, so it will be a faster checkup before you publish!
All the Discounts
Through November 30th, use discount code november25 for the Copywriting Scorecard for Bloggers for an additional 25% off.
Your Review of the Copywriting Bloggers Scorecard
If you have purchased this ebook, please give your review in the comments. If you haven’t purchased it yet, buy it now, then come back and share your thoughts! And if you have scored one of your posts, come back and let us know how close you can get to 100 out of 100!