How to Improve Your Writing and SEO for Better Blogging

ProBlogger Copywriting Blogger Scorecard

As you’ve probably heard by now, Darren Rowse of ProBlogger and Glenn Murray of Divine Write just released the Copywriting Scorecard for Bloggers, a 100 point checklist of 63 key things to check before you publish to help you improve the quality of your blog posts.

If you’re insanely busy like most (working a full time job, writing for multiple blog sites including your own, etc.), the thought of going through a checklist for every blog post you write might sound a bit overwhelming. I know it did for me at first. But since downloading and reading through this 59-page ebook, I can give you these tips on how to use it more efficiently and get value out of it for every blog post.

What Does the ProBlogger Scorecard Cover?

In a nutshell, the main headings in this ebook include:

  • 5 things to do before you start writing.
  • How to plan your blog post.
  • 5 ways to make the writing process simpler.
  • 27 writing tips and things to avoid to improve your writing skills.
  • 6 recommendations to make your post easily scannable to capture your readers right away.
  • 10 ways to better SEO optimize your posts around your main keywords for better search rankings.
  • 20 common grammatical mistakes made in writing (including affect vs. effect, that vs. which, and lay vs. lie).

Most Valuable Guides

In addition to the checklist, the beginning of the ebook gives you 10 questions to ask about your blog as a whole, as well as 11 questions to ask before writing each post. If you refer to these answers as you write each blog post, your writing will not only improve, but you should also see better reader engagement with your posts as well.

How to Use this Most Effectively

If you feel like you can’t committ to checking all 63 items for each post to make sure you are writing a 100 point post everytime, here are some ways to alternatively use this ebook:

  • Instead of doing the 100 point checklist for every post, start with the 11 questions in the questionnaire for each post for every post (after you’ve done it a few times, you’ll be able to think of these 11 answers instinctively before you begin writing).
  • Use the extensive checklist for major blog posts. This includes:
    • Guest posts on popular blogs.
    • Blogging contest entries. (Something I wish I could have had before the Famous Bloggers contest, but will now have before I send in my entry to the Badass SEO contest.)
    • A major post on your own site. So if you write several posts per week, use the checklist for posts you intend to heavily promote each week.
  • Use the 100 point checklist to optimize older posts on your site. Be sure to include links to your latest posts so new visitors will be directed to your latest content.
  • Refer back to the recommendations whenever you lose points on the checklist for a particular item.
  • Don’t just use this for blog posts – if you write articles on sites like HubPages, Squidoo, or other article directories, use the checklist for your article marketing as well!

And of course, after you have used the complete checklist several times, you will ultimately learn how to do most of the items as you write, so it will be a faster checkup before you publish!

All the Discounts

Through November 30th, use discount code november25 for the Copywriting Scorecard for Bloggers for an additional 25% off.

In addition, at the end of this ebook, you get an additional 50% discount code for 31 Days to Building a Better Blog and Practical SEO Copywriting.

Your Review of the Copywriting Bloggers Scorecard

If you have purchased this ebook, please give your review in the comments. If you haven’t purchased it yet, buy it now, then come back and share your thoughts! And if you have scored one of your posts, come back and let us know how close you can get to 100 out of 100!

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  1. says

    Excellent, I wasn’t sure how I was going to make Darren’s product work with my schedule. Just what I needed thanks for the hook-up.

    • says

      I had a feeling some people would react like I did – how am I going to have the time to do the checklist every time? I think that if you use it for major posts first, and commit to eventually going through older posts and optimizing (when you have “free time” of course) then it can be extremely beneficial.

    • says

      Yes, I thought if anyone was considering one of the other books, the discounts would be a good incentive to start with this one!

  2. says

    Very nice review and tips.

    I follow the 3 basics to every post..

    choose a good keyword,
    use it in the title,
    first sentence,
    middle and at the end of post
    throw it in my tags in the front
    use similar keywords to the main one

    I think if you those basics you will get a good 80% of the SEO benefits you’re looking for.
    John Paul Aguiar just posted Popup Domination Review and Results

    • says

      Looks like more than three. :) But I know what you mean. Some people don’t even think of those simple things though, and I think maybe this would open their eyes to how to optimize posts better.

    • says

      I’ve seen a few reviews that all say about the same thing on this ebook – I always like to add in my personal perspective. I wouldn’t promote it if I didn’t find a lot of value in it myself – the 31 Days to Building a Better Blog really changed my site, and I know this will help strengthen my posts as well. It’s killer tips written in a way that everyone will be able to use!

  3. says

    As a newbie to blogging and publishing articles,this sounds like a must have tool. Thanks for the review and making us aware of the discounted price too. Definitely a plus for those of us just starting out who haven’t begun making money with our new business. Very affordable and from your precis of the content, looks like value for money.
    Patricia Perth Australia
    Patricia just posted Lavender Health-Embracing An Organic Lifestyle

  4. says

    It’s a great resource,

    I bought the ebook this morning. Its awesome to have a simple checklist. For an hours wages it is a sound investment.

  5. says

    Thanks for the tips Kristi. You are so right, it’s best to use it for major posts at first, since you’re not familiar with it yet and once you’ve familiarized yourself with the checklist then eventually you can use it for every blog post you have. It is difficult at first but will surely be easier as one gets used to using it and it’s really worth it.
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  6. says

    Thanks for this post Kikolani.
    I have problem with my grammar. Trying to improve them by reading my little sister grammar books. I already make a checklist for my blog job. Its nothing serious but I want people to know, my blog is out there. :)
    zezebel just posted Hidup seorang Blogger contest

  7. says

    I was actually reading a free ebook about copywriting a while ago, and poof I saw this review of yours’ Kristi, perhaps it’s destiny calling me towards this direction :) I’m not really a fan of Darren, but I do admire him for what he does best knowing that I’ve learned so much just from his posts, what more from his own product. I guess 9 bucks wouldn’t hurt my pocket that much :)


  8. says

    Hmm seems like over kill to me but I may take a look at it. I tend to just sit down and splurge things out off the top of my head, but lately have found myself going back to re-edit stuff more and more.

    I am coming round to the idea that a little time invested up front may actually save me a lot of time, but I cannot see myself reading 57 pages on the subject!
    Jez just posted Magic Article Submitter Review

  9. says

    @Ajith, Darren’s site is oozing PageRank. He links to his main categories above the footer of his blog. All of his blog categories have a PR of 5. When your blog has that kind of authority, you don’t have to worry as much about on page SEO.

    Search engines don’t pay attention to Meta Keywords any more. Even Meta descriptions don’t factor into rankings from studies that I’ve read. They only show up in search, but don’t affect search results. Title tags are still king and Darren’s Title Tags are good enough that many of his posts are #1 on Google.
    Jarret just posted Eat more fiber to combat the metabolic syndrome

  10. says

    Hi Kristi,

    It seems that the Problogger Scorecard has worked out for you. The points to go through and check are very numerous. I wonder if I’d have the patience to go through all of them every time I write a post.

    Your suggestion in one of your replies to a comment, to go through the process for the major post first, makes it easier for anyone to give it a try.

    I’d better go now and get the ebook.

    Thank you for posting about it.

    Vance just posted John Chow’s Last Dot Com Pho In Vancouver- Live Event Networking

  11. says

    I actually bought the ebook a few days ago and I really like it. One thing that was strange though was that I expected it to be longer then 50 pages. I think I read the whole thing in about an hour or less.
    Still it’s a great ebook and definitely worth buying. How much did this post score on the scorecard?! 😛 It’s always interesting to see how people apply the tips given in the ebook :)
    Julius just posted Glimpses on Understanding Life

  12. says

    Hi Kristi,
    You mention very good points about writing and SEO because both are related, your better writing can be a SEO friendly which helps you to get optimize in search engines, your selective keywords proper grammar uses are helpful to increase visitors in your sites, and you will reach to get maximum fans for your Blog.
    @ last thanks Kristi for such a nice post.
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