This is a guest post by Brandon Williams.
Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging. Another successful method is using a “call to action” in order to get people to check out what it is you have to offer. So, how do you take two successful tools in marketing and add them together to form a tweet that successfully puts out a call to action to users on the social media network?
Well, here is where you, as a business executive or blogger, get to be creative in deciding which technique you’d like to go with when tweeting a call to action.
There’s plenty of potential for you to get people to follow your call to action instructions with techniques that make it more likely for users to do what you need them to do. Start off by figuring out what it is you want to accomplish with your call to action. Do you want users to retweet your blog, or maybe even go to the blog and interact? Or as a business owner, do you want users to make a purchase on your website?
Now that you know what you want to accomplish with your tweet, here is a guide on some techniques you can use in order to reach your goal for your call to action.
Make it Clear
Your call to action should be clear to all users who are going to see your tweet. Users should know what you want them to do without having to decipher some kind of secret coding in your writings. If you want them to retweet something, tell them. Same goes if you want them to click on your link and check out your website.
Make your call to action clear so that it appears something like this:
“Retweet this website (link)”
Of course something that simple doesn’t have the same chance of being effective as something that is much more creative, but that is where the next tip comes in.
Give an Incentive
Everybody loves when they can get a little something for completing that call to action that you ask of them. So, what better way to reach your goal than to offer users who complete your call to action something that you can afford without losing too much in your revenue. Say you have the opportunity to give away an iPad that you either bought specifically for this call to action or someone donated to you, here is the chance to alter your tweet with the call to action and the incentive to look something like this:
“Retweet this website (link) for a chance to win a new iPad!”
That little change increases your chances of having your call to action completed.
You don’t want this marketing campaign to drag on too long, so adding urgency to your call to action will get more people completing the task in a shorter amount of time. Whether it be a set deadline or something more generic like “offer ends soon”, giving people a sense of urgency will make it so they don’t pass over your tweet to come back to it later. They’ll see the call of action, the incentive and the deadline and complete the call of action immediately.
This alters your tweet even more and will look like this:
“Retweet this website (link) for a chance to win a new iPad! Offer ends tomorrow at 1 P.M.”
It’s a simple addition, but results will come quicker. Of course, any deadline you set is up to you.
The best part about using Twitter as part of a marketing campaign is all the resources that the social media network leaves to your disposal. The main tool is the hashtag, which changes font color and signifies the main attraction of the tweet to what you want to stand out and make more noticeable for search results. In this case, your call to action and incentive are perfect candidates to become hashtag terms.
Using this tool will enhance the call to action and incentive to the forefront of your tweet, making it clear what you want the user to do and exactly what they will get for doing so. It is also useful to adding topics to the tweet. In this case, say you’re a blogger writing a blogging advice column; this is what you would tweet to users.
“#Retweet this website (link) for a chance to win a new #iPad! Offer ends tomorrow at 1 P.M. #blogging #tips”
This will increase your search query results and give everyone the perfect idea of what your blog is about.
It all boils down to this: use your call of action to get things done. What other tips would you suggest when it comes to call-to-action tweeting?