This is a guest post by Mauro D’Andrea.
You are trying guest posting and results are good…
From your last guest post you got both traffic and a decent amount of email subscribers. The same is true for some of your other guest posts.
But, you feel that you are missing something. You can’t understand what.
Many successful bloggers describe guest posting like the Holy Grail of blogging. To you it’s not like that.
You have to send emails to many bloggers and wait for their replies. Some bloggers respond quickly, but others don’t respond or do it after a long time.
You have to put a good effort while you write your post just to see if a certain blogger likes it or not. You get some refusals. Many other times you need to edit your post before a blogger accepts it.
Guest posting give results, but from a certain point of view it’s a painful process. Why there are people who talk about it like the best way to succeed online?
You are Missing Something About Guest Posting
So many successful people can’t be wrong: there is something that you are missing.
Even if you do guest posting in a good manner, the chances are that you are skipping an essential part of guest posting.
There are many technical aspects that can bring your guest posting skills to the next level, but they are not the most important things.
You are missing the key concept of guest posting.
Guest Posting is NOT About Traffic
This may confuse you, but it’s the reality. The real power of guest posting is not about getting traffic.
If you consider guest posting just as a source of traffic you’ll get your traffic for your guest posts, but you have to make other ones to increase your traffic again.
Let’s talk frankly: you can succeed in this way. Many people do it.
Let me ask you one question: do you prefer to work to get short term results or long term results?
I guess you answered that you want long term results.
Well, to get long term results you should shift your focus from traffic to something else. Something that only a small amount of guest posters know well.
Guest Posting is About Relationships
Of course, your relationships with the readers are very important and you have to care a lot about them. You already know that. I don’t want to waste your time with obvious concepts, I want to share the secret sauce with you
I’m talking about something that it’s a key concept to skyrocket your results. The relationship with the blogger who hosts your post.
When a blogger gives you the chance to guest post on his blog, he is trusting you.
He is leaving your audience to you.
“With big powers come big responsibility.” – Voltaire
You have to show that his trust is in good hands. Anyway, that alone is not enough to build the base of a great relationship. You have to exceed his expectation.
In this way you’ll start a win-win relationship with a successful person. Both you and the blogger will get great benefits.
How to Make Relationships Through Guest Posting
First and foremost: you should care. If you don’t have a genuine interest in building a relationship with a person you can’t do it, no matter what you do.
That is assumed so let me explain you the real deal.
You have to write the most epic content that you could do.
When you write a truly astonishing post, you are saying to the blogger: “I want to invest so much in our relationship that I’m giving you my best stuff: a lot of work and great content that I could insert on my blog in the Best Post section. I want to amaze your audience. I want them to say thank you for having this guest blogger.”
You want to exceed both the audience’s expectation and the blogger’s one. You want to make the kind of post that everyone want to share and everyone want to link. To accomplish those you have to give valuable information, explained in a straight and simple way.
You have to promote that post at your best (if you did a great work in the writing phase, it will need just a small ignition to be spread all over the web). The more exposure your post gets, the more both you and the blogger will get benefits from it.
When you make all this stuff, your post will provide backlinks, traffic, shares and email subscribers to your host. You will gain those things as well, but the most important part is that the blogger will say you: “Hey, great job! If you want to make another guest post, I’ll be happy about that”.
That is just the start of a great win-win relationship.
I’d like to hear your opinion about this topic. Also, let me ask you this: are you building your relationships or are you just getting traffic from your guest posts?