This week, Jason Hines, my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. This is a feature length photography documentary about what it takes to chase your dreams and create compelling images.
As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. In order to get funded, this project needs as much exposure as possible. As the Marketing Director for the film, I’m in charge of getting that exposure.
On a side note, I’m hoping this title will earn me a spot on Internet Movie Database if all goes well. But I digress…
So what is it going to take to get that exposure? I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following.
- Press Releases
- Blogger Outreach
- Social Media Sharing
- Email Marketing
- Video Marketing
- Comment and Forum Marketing
- PPC and Banner Advertising
- Social Advertising
I’m also using a ton of tips I have found on CrowdCrux – that site is a great resource for anyone launching a crowdfunding campaign.
The Case Study
At the end of the 30 day Kickstarter campaign, I want to not only share details about the strategies that helped get the project funded, but I also want to look at how Kickstarter can increase a person’s online visibility. Before the Kickstarter launched, I recorded a baseline of my husband’s online stats including the following.
- Website Traffic
- Social Following on Twitter, Facebook, and Google+
- YouTube Subscribers and Views
- Domain Authority and Links
- Mailing List Subscribers
- Keyword Rankings in Search
When the Kickstarter campaign comes to an end, I will re-run these numbers to see what has changed in terms of gaining more traffic, fans, and authority.
How You Can Help
If you are a lover of photography or a photographer yourself, then you will love the rewards that come along with supporting The Art of the Chase. These rewards include the following.
- Fine Art Photography Prints
- DVD of the Film
- Photo Books
- Spots in a 2014 Photography Workshop
- Your Name in the Film Credits
- You on the Big Screen in the Film
- Much More!
If these sound good to you, be sure to visit The Art of the Chase on Kickstarter and help make this film become a reality! Rewards start at $10, and you can even just chip in a $1 if you choose.
Support in the form of social sharing on Twitter and Facebook is also greatly appreciated! You can use the social sharing buttons on the Kickstarter project page or the ones below.
Now, it’s your turn. Have you ever run a Kickstarter or helped marketing one? Any additional tips or resources you would suggest? Please share in the comments!