As a blogger and an internet marketer, I sympathize with the efforts made to get guest posts on blogs in order to increase exposure, traffic, and rankings to your website.
Recently, I have been doing a regular spot every Wednesday for guest blogging. This way, my readers can get viewpoints outside of my own about blogging and social media, which I believe is important in getting the best information about anything that you do. At the same time, the guest writers get to build their authority in this niche and get exposure to their website.
One of my new goals on this site is to increase discussion. I have been trying my hardest to not only reply to most of the comments on my latest posts, but also get out and comment more on other sites as well.
Also, when I guest post on another site, I make an effort to reply to comments on those posts as well, at least for the first week after it goes live.
Since I am making this commitment with my own posts, it only makes sense that my community will expect this of all posts on Kikolani, including those from guest bloggers. Hence, I am going to implement a new policy for guest bloggers.
If guest writers do not return to their guest post after it goes live to reply to comments and be a part of the discussion surrounding their post, I am removing their bio links and any self-serving links in the content.
Because yes, I can tell if it’s a link to your property, something you’re linking to for SEO value, or anything else that isn’t for informational purposes.
I know, it sounds harsh. I don’t think it’s as bad as $10 to review guest posts as suggested by a guest author on ProBlogger though. But I think it’s becoming necessary because while I have some guest bloggers who have been amazing at getting engaged with the audience, I have had others that didn’t bother to return once the post went live.
Why the New No Engagement, No Link Policy
I see this as a good thing for three reasons.
First, it will keep the community active on every post. If you comment on Kikolani, you should be able to expect a response from the author.
Second, it creates accountability. If the guest writer puts something in their post that isn’t fact or is controversial, they will have to defend it. They can’t just post and run.
Third, it will teach guest writers to be better at engagement for future guest posts on other sites and maybe even posts on their own, hence making them better bloggers.
And this isn’t something that will just benefit my blog and community. It will benefit the guest blogger as well. I can tell you that the most successful guest posts on Kikolani have been the ones where the author has engaged with most, if not all of the commenters. Those posts have the most comments (duh!), social shares, and continued traffic months after it goes live.
How Will This Policy Be Enforced
I realize that not everyone will have the time to reply to comments right away, because of their jobs or other commitments. So I’ll give guest bloggers somewhere in the neighborhood of 24 – 48 hours to reply to their comments. And it doesn’t have to be a reply to every comment, but at least to half and definitely to any that have asked the guest blogger a specific question or challenged a particular part of the post.
Should interaction with the commenters not happen, the guest blogger will lose their author link. Should they come back and plead their case, they’ll be given the option to reply to their comments at that time and they can have their link back.
Interested in a Guest Post?
My guidelines, while specific, are pretty simple. They include:
- Posts should be 750 words or longer.
- You should include an author bio, Twitter username, and email address associated to Gravatar.
- You should include links to anything you reference (tools, articles, people, etc.), but not affiliate links or excessive links to your own sites.
- Your post should be written in good English.
- Topics should be relevant to bloggers.
If that sounds good, be sure to read the additional guidelines and submit your post! And of course, when I let you know it’s live, be sure to come back and check on your comments! Guest bloggers will receive email notifications each time a new comment has been approved on their post, making it simple to know when they need to come back and reply.
Your Guest Post Policy
What are your policies when it comes to guest bloggers writing on your site? Do you think my new policy is a good idea? Please share your thoughts in the comments below.