We all know the importance of link building to our SEO strategies and, as a consequence, to our sales figures. More links are pointing to our website or blog, better the chances are that we will rank higher on Google Search, just to mention something here. And one thing to get so make it come true is a good number of organic links, those naturally created without our direct request or interference.
Having said that, you still can influence the amount of organic links that you get without falling into any penalty, or destroying the quality of your content. You just need to put in practise the suggestions I am sharing with you below.
The secret of how to get more organic links
Before starting listing the strategies and tools that you can use so to increase the number of organic links pointing to your posts or articles, let’s make their goal clear here.
As you aren’t going to ask anybody to publish your link, you will have to make them think that they should do it out of free will. And the only way to achieve it is by making them believe that your content is valuable and interesting enough to be shared.
In other words, organic links are those that you earn. And if you want to accomplish it, you will have to invest seriously in a just two things:
- Great and shareable content
- Serious networking
Both great and shareable content plus a serious networking effort will give you everything that you need here. So now we are ready to see the best ways to do it.
1. Understand what great content is
You are probably tired of hearing that content is the king, but do you really understand what is to be royalty?
It isn’t just about being the most important thing in your online marketing strategy. But also about having very particular needs and characteristics, not those that you think that it should.
So even though many people start writing online due to very personal motivations, such as to deal with tough times, the bottom line is that you are writing to an audience.
That is to say that you should post what your audience wants to know, not what you want to read yourself. And to do it you will have to know your audience very well – if you disagree with it, you should maybe just get a notebook and write a journal.
Sure, it will be brilliant when you both are aligned on this matter, but this is not possible all the time. So if you want that your audience shares your content, they will need to agree with what you are saying in the first place.
A crazy thought here: OK, an audience might still share your content even if they hate it and completely disagree with it. But I don’t think that the comments that will go along with it will make you happy or add value to your personal or company’s brand. So be careful when trying to be controversial – make sure that you can handle it and that it has everything to do with your content marketing strategy.
2. Make sharing your content very easy to your audience
This is a very simple thing, but even some experts might forget it or not give the necessary importance to it.
If you want those people to share your content, you will need to make it easy to them. You need to make that you have the best social media icons available in your website or blog, just for starters. They have to be very visible, easy to click (this includes being responsive so it will work when they are using a mobile device) and attractive.
You should also ask someone to check your icons and links, so they can tell you if they are good enough. And verify them yourself regularly as social media is always improving itself and your links might become ineffective when you least expect it.
Just bear in mind that it isn’t only about texts that we are talking here. You should also help your target audience when sharing your photos, videos, and infographics – and not only on social media, as they might also want to email or print your content.
3. Networking with other bloggers and copywriters
You should also remember that part of your audience are other bloggers, copywriters, or any other content writer who might be looking for valuable content. They might be searching for something to curate or to inspire them at this very moment, and your website or blog should be considered as a valuable source to them.
But how do you let them know that you have so many amazing ideas to share? By investing your time on networking.
There are several online communities of bloggers and writers that you can join so your peers will get to know about you. And here are some of them:
- Blog Engage: a premium community with over 3000 active users;
- Kingged: where you can also get rewards for viewing posts;
- Bizsugar: where posts get voted according to its popularity;
- ManageWP: a community for WordPress bloggers and developers;
- org: another site with an aggregated voting system and discussions to join;
- Tribber: a great traffic source where you meet several influencers;
- Klinkk: where you can share your favourite links (your own included);
- Blokube: there, you can also interact and vote on the best posts;
- DoSplash: backlinks is just one of the things you can get there.
To choose your favourite community, you will have to take into account your industry and the level of commitment that you can take as some of them have so much going on that it is hard to keep up – remember that you won’t be just sharing your content, but also commenting and voting on other bloggers’ posts.
Here is more effective that you offer the best of your time to just a few of them, or even to just a few people, instead of only showing up to drop the eventual “hi”. What you want to do is to build connection, that they remember your name. And to get it done, you will have to be much more present than that.
And as the last note on this topic, make easier to them to know how to cure your content while avoiding any copyright infringement. You can even have a “how-to” on your blog or site that will pop-up when someone try to copy or download one of your images, for example.
4. Invest in highly shareable content formats
Here is where you remember that it isn’t only about the content itself but how you deliver it. Writing just a simple and basic post still work very well, but you will be able to get many more links back to your site if you add extra something to it.
And here are the currently most shareable formats:
- Real life stories
All these formats above appeal to an improved emotional connection through visual and auditory resources; to the need of making our lives easier, more practical or to save time; or to the possibility to find inspiration and fresh ideas.
So when you finish writing your post, leave it for a while, and come back to it later trying to figure out how you can deliver the same info in a better way. It might mean spending some extra time, but it is always best to publish a dozen of amazing posts that everybody will be happy to share and comment instead of hundreds of very boring content.
While doing it, just don’t forget to add the best keywords to it so they can find your content. And if you don’t have the talent or the resources required by some of the formats above, you should try and add some curated content instead – it can be effective as well.
The Bottom Line
If you want to increase the number of organic links pointing to your website or blog without falling into any Black Hat trap, you will have to count on your audience and networking.
You will have to deliver great content, perfectly ready to make your visitors excited enough to share it. The tools you leave available to get it done should be easy enough to find and very practical, so they won’t get annoyed and leave it.
You will also have to spend some time networking with other bloggers and online writers through social media, forums, and other online communities. They might not only use your content for curation, but they will help you to develop new strategies, give you tips, and more.
And last but not least, you should also try to create content in a format that matches those that people are more likely to share – this will also increase your chances to get links from them.
So start getting the work done by following the suggestions above. Your metrics are bound to get much better after it.