One of the worst feelings as a writer, whether you’re creating content for your own blog, a guest blogging opportunity, or a freelance client, is when you put your heart and digital soul into a blog post, publish it, and get little response.
When you wait for the traffic that never comes. Or the comments that are never submitted. Or the sharing buttons that are never clicked.
If you create great content, you deserve to get visibility for it. But you can’t expect that you will get that visibility if you sit back and do nothing. Great content doesn’t share itself. You have to promote it.
This is why I created Blog Post Promotion: The Ultimate Course. To teach bloggers and freelance writers how to promote your content so you can get the traffic, engagement, and social shares that you deserve.
How Blog Post Promotion Began
Three years ago, I entered my first guest blogging contest. The rules were simple: to win, you had to write a great blog post and get the most comments, likes, tweets, and social shares. The grand prize: $750 cash.
I then began the quest of discovering ways to promote one blog post (without driving my audience insane). Ultimately, I used a combination of continued social sharing, reaching out to people I knew directly (via email, instant messenger, etc.), social bookmarking, and creating supplementary content on popular article marketing networks (back when those were great traffic generators).
After winning that contest, I received a lot of emails from bloggers asking me how I did it so they could get more exposure for their own blog content.
Several months later, the Blog Post Promotion ebook was born.