Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on.
Who Attends
The Channel Partners Conference is for indirect sales organizations – agents, VARs, systems integrators, interconnects and consultants – focused on transforming their businesses to become next-generation solutions providers. For those who know me and my affinity for only attending BlogWorld each year, you might be wondering why I would be interested in this audience. The primary industries of attendees are certainly not blogging or online marketing..
This is a guest post by Per Schmitz.
Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.
Unfortunately managing your online reputation is everything but an easy task.
There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation.
As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”
If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation.
- Constantly monitor what people are saying about you and respond instantly when necessary.
- Actively develop your reputation by creating “positive” content. Create a hub such as a personal landing page where people can easily find everything about you in a simple and compact format.
With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation.
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
This is a guest post by Ricardo Bueno.
We all want more email subscribers. The question is, how do you get them?
Aside from creating high quality, compelling content, you need to promote your email sign-up form so readers know where to go to sign up.
The easier you make it to sign up, the more likely readers are to subscribe. This means, doing the following:
- Displaying your email sign up forms prominently on your site.
- Designing your form so that it stands out (compelling headline & contrasting color scheme).
- Using social proof to persuade readers to subscribe.
- Making it easy to subscribe (the fewer the fields, the better).
A good email sign-up form will possess each of those qualities.
Once you’ve done that, all that’s left to do is promote your email sign-up form so first-time site visitors and readers know where to subscribe. Here’s a list of high-converting places to add your email sign-up form on your website…
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
