Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results.
Number of Clicks
Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar.
Number of Sales
But when it comes to sales, StudioPress is the clear winner with 109 out of 124 sales. DIYThemes only received 15 sales.
At the end of the post, I also listed two additional alternative premium themes that I have used in the past – Elegant Themes and Press75. Elegant Themes has received 22 sales from the comparison post and button on the sidebar over the same time period.
When trying to figure out why StudioPress took the majority of sales, you have to look at a few factors.
First is the pricing.
|Thesis by DIYThemes||Genesis by StudioPress|
|Personal||Developers||Framework||Theme + Framework||Pro Plus|
The StudioPress Pro Plus Package gives users lifetime access to over 45 of their current theme designs plus future ones. Thesis, on the other hand, comes with only one basic framework design. That basic design is great for those who either love minimalism or are good at designing around the framework.
Elegant Themes, on the other hand, is $39 per year for over 70 designs. But StudioPress and Thesis beat Elegant Themes in terms of search optimization and forum support.
Who Uses It
StudioPress is used by a lot of well-known bloggers including ProBlogger (Customized Genesis Framework), Jay Baer (Customized Streamline Theme), and Chris Brogan (Generate Theme).
The list of Thesis users isn’t too shabby either. It includes Neil Patel, Matt Cutts (yes, the Google Guy), Danny Sullivan (his personal blog), and one of my favorite sites, Cute Overload. I use it here on Kikolani as well.
As far as famous products made by the same company, DIYThemes only has Thesis. StudioPress is part of Copyblogger Media, creators of Scribe SEO Plugin and Premise, a landing page & membership site plugin that works with any WordPress theme or framework.
Need a New WordPress Theme?
If you’re in the market for a new WordPress theme, be sure to check out my post on Thesis vs. Genesis. Or visit my favorite premium WordPress theme sites directly to learn more: StudioPress, Thesis, and Elegant Themes.
PS. Yes, links to all the themes mentioned are affiliate links. Since I’ve used them all on my own websites and various client projects, I am happy to recommend them all.