This is a guest post by Christy Wilson.
No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache.
There are some big name apps you wonâ€™t find on this list, simply because users and reviewers ranked them poorly and they donâ€™t belong on a â€œbest appsâ€ list. And, there are a couple of surprise SEO apps here youâ€™ve likely never heard of. But users of these apps are really happy â€“ and you should know their potential.
Get Started Using SEO Quake SEO Extension
Rated 4 out of 5 stars by users, SEO Quake was developed for webmasters, SEO professionals, SMO professionals and anyone who uses the Internet in their promotional campaigns. It allows you to track the most important SEO parameters, and is one of the easiest tools for beginning SEO practitioners to master. It allows you to set your parameters for showing SERPs search engine results, save your results and compare them to later results and turn parameters on or off to show in either the tool bar or on SERPs. Almost 100,000 users rank this app with 4 out of 5 stars.
Track Your Google Rank and More With gAnalytics
This app plugs directly into your Google Analytics account and allows you to access the full range of data from anywhere via your smartphone. One of the things Google does best is make it easy for you to see and understand data, and the formatting of gAnalytics meets these standards.
You can choose any given time period and easily determine the number of visitors to the website, how many page views you got, how many were new visitors, what the bounce rate was and view all of this data in chart form. Rated 4.6 out of 5 stars even in its Beta version, this app also features support for multiple profiles and accounts.
Track Your SEO Strategies Using Raven Tools
Raven Tools has the distinct advantage of being designed and developed by SEO professionals. Over time, many other features have been added, such as MailChimp integration, a Facebook page manager, Twitter tool and PPC and management features, but these additions havenâ€™t detracted from the SEO features benefits.
Raven Tools is a fully hosted web app that integrates well with other third party tools and pulls all data from your campaign together for easy analysis. It also offers a complete set of Internet marketing tools lacking in some SEO apps. Raven Tools is ranked by some reviewers as high as 5 out of 5 stars.
Go Pro With SEO for Firefox
With over 500,000 downloads of this free SEO app, users rate it an impressive 4.9 out of 5 stars. Designed for webmasters and web professionals, this app tracks all of your SEO efforts, web traffic, analyzes your websites and more. Apparently, the trick to getting the most from this free add-on is to take the time to learn its features. The SEO for Firefox extension is one of the easiest SEO smartphone apps for the beginning SEO professional, and is ideal for Firefox browser users.
Track Multiple Blogs Using mAnalytics
Ranked 4.2 out of 5 stars by users, it allows users to view their Google Analytics quicker and easier. Users can log on securely without having to enter a password using Android account manager. mAnalytics supports multiple accounts and profiles, making it useful for those keeping track of several websites with cell phones and tablets. The user interface is intuitive and simple, and it offers a capability lacking in many lesser quality SEO apps â€“ you can query stats from different dates to track progress and monitor campaigns effectively over time.
Choosing Apps Based on Experience, Price and Memory Requirements
These apps vary in price (from free to monthly usage charges of $99), as well as in the amount of memory required to install and operate each. Beginning SEO practitioners might be better downloading one of the free apps and wait to invest in a pricier app when youâ€™re more familiar with what information is critical to track on the go.