Social media marketing is the new way to get the word out about your business, website, blog, etc. I was tagged by Kim @ (Anti)Social Development to join in this writing project about choosing one practice that I feel best helps in social media marketing.
The value in marketing in many of the social networks simultaneously is knowledge that there are people in each community that do not belong to others. Some people’s only social media outlet may be Facebook, Myspace, Twitter, etc. These people more than likely take advantage of that network to the fullest extent in terms of having the custom layout and heavy use of all the features (blogs, status, applications, etc.). Power-users like this are not likely to join, friend, or fan you if your profile is one that is basic, static, and lifeless.
Although it can seem time consuming, if you feel a network has enough potential, you should make your page on that site unique unique. Customize the layout to make your profile standout, but don’t over commercialize it – it should look more personal. Give people reason to keep visiting your page by consistently updating information. Attract friends from other networks by making sure that there is content on each of your profiles that has some variety and a little something that the other ones do not have.
Interacting on your contact’s pages as much as possible, through comments and applications, makes people more interested in you, and in what you are there to market. You will gain more attention from your contacts, and then their contacts as well, as your avatar routinely appears on their page. Help others whenever you can, especially if it is something aligned with what you are marketing. This will give you more authority in your area. All of this will also give you an opportunity to learn more from others.
“Taking the time to think and reflect after listening can reduce misinterpretation of the author’s intent.”
“I think before you listen, you need to pause so you ears are trained for the right sounds.”
A Shift in Mindset
“Meaning instead of people thinking about what they can ‘get’ from their communities they need to think about what they can ‘give’ to their communities.”
“Learn how to listen. Simple, I know. But it’s a best practice.”
“Exceptional brands deliver beyond the product. They create and deliver a brand experience by being responsive/engaging and sharing in the conversation.”
“Vigilant is defined as ‘keenly watchful’ and ‘ever awake and alert,’ but I would argue there is also an element of stalwartness, a sustained resolution to continue onward.”
Embrace Your Audience
“Ninety percent of what you hear comes from less than 10 percent of your audience; 90 percent of that is negative.”
Lift Up Others
“I think we should share our time, resources, smarts, links — lifting others up and enjoying their success. Just like in any offline neighborhood — there’s always a neighbor who’s ready to offer a helping hand.”
“If your organization is considering (or is well on their way) pursuing social media in your tactical marketing plans. It (social media) MUST be in complete alignment with your strategy and differentiator as an organization and in complete alignment with what you’re already doing in your marketing plan.”
For more articles on this subject, check out the posts Technorati tagged with Social Media Marketing Best Practices Project.
This is part of The Best Practices in Social media Marketing Writing Project. If you would like to be tagged for this project, or have feedback towards my best practice suggestion, please mention it in the comments. Also, be sure to check out my Squidoo lens about Social Media Marketing & Networking. I have covered Facebook, Myspace, Plurk and Twitter, as those are some of the most popular networks and the ones I use most frequently.