The 3 Most Powerful Marketing Strategies You Should Use in 2013

This is a guest post by Joseph.

With the new year coming, it’s time to start planning your marketing.

A large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them.

Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart.

Advertising to drive-by visitors is becoming more expensive and less effective.
Here are the 3 most powerful marketing strategies you should try in the New Year; each strategy is backed up with case studies to prove its effectiveness.

1. Create a Content Marketing Strategy

Whether you’re a startup, an individual blogger selling products and services or a freelance consultant, creating a content marketing strategy is the best form of marketing you can get right now.

“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers” – Copyblogger

Contrary to interruption marketing, the idea behind content marketing is to consistently offer quality content closely related to what you’re selling, with the aim of educating people so that they get to know, like and trust you.

Essentially, you’re giving away free content through various mediums in other to attract a legitimate customer base; these customers already know, like and trust you so they have more long-term value compared to customers from other forms of marketing.

You can leverage content marketing by creating whitepapers, special reports, building an email list, starting a podcast, using video marketing and other mediums that help you deliver great content for free, but one of the most effective ways to use content marketing is by starting a blog.

If you’re only going to leverage one form of content marketing, let it be blogging.
Don’t just create any blog. Instead, create a blog that regularly publishes articles relevant to what you’re selling so as to educate people in your field and get them to check out what you have to offer.

You then work on getting exposure for this content via various means, including through search engines and social media.

Some great examples and case studies of companies that were able to leverage content marketing to great success are:

• Kissmetrics: Without spending a single dollar on advertising, Kissmetrics was able to grow by starting a blog and building a content marketing team that worked on publishing consistent content and releasing informative infographics. The blog alone attracted over 1 million hits in its first 10 months, making Kissmetrics a top company today.

• Hubspot: Hubspot also leveraged the power of content marketing by starting an industry blog that significantly contributed to its success. Through its blog and other content marketing strategies, Hubspot achieved a 350% growth from 2010 in 2011. That was to the tune of tens of millions of dollars in revenue.

• Mint: Mint was able to sell for $170 million just 3 years after it launched by actively leveraging content marketing; it developed a content marketing strategy around publishing personal finance posts, link round ups, videos, slideshows and infographics.

• American Express: Using its Open Forum blog that benefits from contributions from experts and thought leaders, American Express has been able to grow significantly. According to American Express, content is a core part of marketing for them.

I could list dozens of other great examples, but it’s undeniable that content marketing works.

Create a team to help you write quality and relevant content designed to educate, inform and attract readers. This will be invaluable in helping you spread your brand and grow your business.

If you don’t have the budget to create a content marketing team or the time/experience to do it yourself, you can hire a freelance writer. Kristi is highly experienced in this regards and has experience writing for the biggest blogs online.

2. Become an Active Guest Blogger

Another marketing strategy that will become very important in 2013 is guest blogging.

Now, guest blogging is also a part of content marketing but I believe it should be covered separately and isolated as a “marketing strategy” to help you get the best from it.

Guest blogging can be very effective, but only if it is done right.

Unfortunately, a lot of people approach guest blogging the wrong way today and are unable to get results from their efforts as a result.

There are two ways to approach guest blogging:

• You can guest blog for traffic
• You can guest blog for links

When guest blogging for traffic, the idea is to write quality articles for the top blogs in your industry so that you can build exposure, gain traffic and sales as a result.

This won’t be very effective unless you can find the right blogs.

Someone who was able to benefit significantly from guest blogging on top blogs is Leo Widrich from Bufferapp.com.

According to Leo, Bufferapp was able to gain its first 100,000 users thanks to guest blogging. He said, “There was nothing else we did, literally. Just guest blogging.”

Guest blogging can be that powerful if done right.

If you want to master the art of effective guest blogging, Kristi’s article on the Kissmetrics blog will be invaluable:

• The Ultimate Guide to Guest Blogging

Guest blogging for backlinks is also very effective in its own way; the idea is to contribute quality articles to top blogs in your niche and get a keyword anchor text link in the bio of your guest post that can help increase your search engine rankings.

The effectiveness of this approach is in finding the right blogs and contributing quality guest posts. I’m testament to the effectiveness of this as I was able to increase my search engine traffic by over 120,000 visitors in one year by starting a guest blogging campaign.

If you want to learn how to effectively guest blog for backlinks, this article I wrote will be of help:

• The Ultimate Guide to Guest Blogging for Backlinks

3. Be More Active on Community Sites

The final marketing strategy you shouldn’t ignore in 2013 is the power of community sites.

Sites like Quora and Yahoo Answers can be very powerful if properly leveraged; while you won’t usually be able to get a direct link to your website by being active on these sites, you’ll have a bio that contains your name and your website and more people will start seeing this bio once you become active on these sites.

The more active you are and the more thoughtful answers you contribute, the more people see and respect you as an industry thought leader.

This will help create discussions around you and your brand, lead to direct business opportunities from people who found your business helpful while at the same time generate press for you.

Here’s an article written by someone who was able to leverage Quora as a client-generation tool:

• How I Got a Client from Quora

Have Any More Strategies to Share?

The above seem to be very powerful to me and I can see them getting a lot of traction in the new year due to their effectiveness. Do you have any marketing strategy that has worked for you and that you think will be very effective in the New Year? Let us know in the comments!





Genesis Framework

Like the new design? Kikolani uses a theme called Wintersong Pro on the Genesis Framework from StudioPress. It's great design right out of the box, easy to follow installation instructions, and built-in SEO features makes it perfect for professional bloggers.

If you have several websites and blogs powered by WordPress or design websites for others, then you will want the Pro Plus Package. It gives you lifetime access to all of their current 40+ professional designs plus new themes regularly added to their collection for unlimited use on your own websites and blogs as well as your clients' websites and blogs. Learn more about Pro Plus!




Comments

  1. says

    Great tips, Joseph! I’d have to add in-person networking as a powerful strategy, especially in our digital age. Attending conferences — I’m hitting the New Media Expo and World Domination Summit this year for sure — is a great way to cement online relationships and build closer alliances, as well as come up with great new ideas for your business marketing. I’m implementing one on my blog Friday that I picked up at NMX that I can’t wait to see in action!
    Carol Tice just posted Why it’s So F*ing Hard to Be a Freelance Writer

  2. says

    Hi Joseph, I’d like to thank you for this article and giving us such useful tips.
    You say:
    “the idea behind content marketing is to consistently offer quality content closely related to what you’re selling, with the aim of educating people so that they get to know, like and trust you”.

    Well there’s an idea! I started blogging one year ago and have consistently done this and my traffic has steadily grown. During this time I’ve found several blogs that have the same ethos (and hundreds who don’t) and so these Content rich blogs are my tutors: I notice what they do and how they do it. Then try to do the same.

    And now, thanks to you, I’ve found another gem: here at kikolani.com. And it gives us dofollow links in the Comments via Commentluv as well! I use Commentluv too, and only give dofollow links to people who Register at my site. This has boosted my Registrations enormously. I plan to make Subscribing to my List the dofollow requirement soon.

    Since Feb 4th and Matt Cutts’ article of 22nd Feb, some blogger friends have stopped using dofollow links completely. They argue that Google is targeting dofollow links and penalizing sites. I’ve checked what Google has said about Links lately, and unlike other people who are giving their opinions about the Update, I didn’t think that Google had any problem with dofollow links.

    Do you agree?

    Of course the links must be relevant to your niche, and not spam, but Google has always penalized spammy, non-relevant, and Paid links – that’s nothing new.

    I’ve kept my dofollow settings, but am left wondering if I am right, and everyone else is wrong, which can be un-settling for a relative beginner.

    What do you think? Do you use dofollow links? I see that Kikolani still does…..and apologies for such a long comment.
    carolm just posted Design Classy Banners & Forms With Mac Word: Easy & FREE!

  3. says

    Hello Joseph! Regarding your comment response to Carolm, what did you mean by “you have to be careful about which blogs you link to.” Are you talking about blogs that are spam link farms or blogs that have to be relevant to your industry or something else. Thank you!

  4. says

    Hii Joseph,
    I am agree with your all three points, what I feel this year Content Marketing Strategy play key role in marketing strategies as we know search engine also supporting unique contents strategies.

  5. says

    Hi Joseph,

    I totally agree with you that content marketing is the best way to build a community around your brand. I was just reading your post on guest blogging and I ended up on the case study you did on the traffic from that clients blog.

    I think guest blogging is definitely the most powerful weapon to make your brand known.
    Danny Iny said in his book that the most effective strategy for guest blogging is a lot of guest posts that go off at the same time in bursts of up to 10-15 posts.
    What do you think? Bursts or over time spreading?

    Evernoted this article, definitely a great read.

    Enjoy your week, cheers.

    ~Philip
    Philip just posted WordPress SEO: The Ultimate Guide

  6. says

    Hello Joseph, I recently attended a Webinar about Content Marketing Strategy. The key to a successful marketing strategy is to know exactly your visitors / customers ,who they are, what do they need, where do they hang out, what’s the best way to get it and how should you engage!? So, by making a very good analyzed research you eliminate the risk and increase the possibility of success on the strategy you’re up to.

    John
    John Mak just posted Best Ways You Can Perform Your Own Advanced Security Tests on Your Computer



This site contains affiliate links, sponsored advertisers, and web analytics tracking code. Email addresses collected on this site will not be sold or given to third parties without your permission. While all attempts to provide accurate and valuable information are always made, the owners and authors of this site are not responsible for the content provided here or linked to on external websites.