This is a guest post by Mike Stenger, a social media consultant with a strong passion of business and all things Internet.
Is the glass half full or half empty? It is, depending on how you look at it. When it comes to social media, thereâ€™s a lot of negative but most people prefer to cover the positive. The amazing things that can be accomplished, the amazing case studies, and the amazing results.
Sometimes though, itâ€™s good to step back, remove all the sugar coating, and get down to business. What we can learn from the negative, we can turn into the positive. So in this post, I want to cover the top 5 social media no noâ€™s in no particular order. What really doesnâ€™t work, but is sadly still done by many, are the following.
#1: Link Vomiting
I know. The image that word conjures up is not too appetizing, but hear me out for a second. Iâ€™ve talked about this before – itâ€™s really just people posting too many links. So many links that thereâ€™s nothing else really going on.
If you really want to grow your brand, itâ€™s going to take a lot more than finding some good content to â€œtweetâ€ or Facebook about.
#2: Being Closed and Uninviting
You donâ€™t encourage conversation. Youâ€™re just talking about you or your latest post. And do you offer a way I can personally contact you outside of Twitter, Facebook, etc.? Thatâ€™s awesome if youâ€™re a celebrity, but not if youâ€™re working towards building a serious business.
#3: Over Promoting
While doing #2, you also promote WAY too many products or services, whether they are your own or someone elseâ€™s. Some say it takes so many noâ€™s to get a yes. In the case of over-promoting, it wonâ€™t take too many noâ€™s to get an unfollow or befriended.
#4: Talking AT Instead of Talking With
Social media is a two way conversation. The way to build relationships, what itâ€™s truly about, is by engaging and talking with others. Start off by asking a question. Simply say hello when you get the chance. Show that you genuinely care and others will show they care by reading your posts, buying your products/services, and sharing what you have to say
#5: Having the Wrong Mindset
Iâ€™ve seen a slue of successful case studies, all the way from Fortune 500 companies to small business owners with little or no employees. And what did they all have in common? While not only having the right, effective knowledge, they also had one thing: the right mindset.
They kept a positive outlook. They were patient and realized that social media takes time, just like anything else worth building. They didnâ€™t rush to start making money. They worked on it and did some promoting, yes, but they didnâ€™t overwhelm their streams.
This mindset is at the foundation of what they continue to do.
More Things to Avoid on Social Media
Itâ€™s my hope that will you do the opposite of these no noâ€™s Iâ€™ve shared, and apply the proper mindset to your social media. Have any â€œno-noâ€™sâ€ or pet peeves to add or, better yet, good tactics, strategies, or techniques to really implement in your social media? Please share them in the comments.