This is a guest post by Jill Shearer, creator of SimplyLaunch.
It’s part of a blogger’s job to keep abreast of changes in the blogging world and to take advantage of new and improved tools. Anything making your job easier and more effective as a blogger should be a welcome change.
One of those changes could be Tumblr, a microblogging program developed a mere four years ago and which has recently taken over WordPress.com as the blogger’s favorite platform, according to Mashable. Tumblr has also attracted well-respected news outlets such as Huffington Post and the NY Times Style Magazine.
What Makes Tumblr So Different
Working online is hardly a static process. As technology and needs evolve, so do the tools by which we communicate.
- Tumblr appears to be a combination of Facebook and a webpage – you can post text, video, audio, links and photos.
- It is also possible to post a chat all from one easy interface.
- Additionally, you are able to repost blogs which makes it easier to maintain a social presence across multiple platforms.
- Tumblr allows more than just the 140 characters of Twitter, which in turn is perfect for posting short quotes from longer articles and including links to those articles.
Tumblr creators have kept the interface clean and simple to use, a boon to those with a lot to do and little time in which to accomplish it – to that end, Tumblr makes it possible to post from anywhere – browser, phone, desktop or email.
More Tumblr Perks
There are some more perks to Tumblr you just don’t find anywhere else. For instance, you can enter posts in a queue and Tumblr will stagger their automatic posting. Sure, this is a service available through Hootsuite or a similar program, but you can do it right from the central interface of Tumblr.
Another is the ability to see just who is reblogging or linking your content. This is more than just an ego boost – with this information, you can connect with the people who are showing an interest in what you’re doing, thus targeting your audience. You can make this information public or private at your discretion. This seems to be one of the most valuable attributes of Tumblr.
With Tumblr, Less Is More
Sometimes, as a blogger, you just don’t have the time to invest in a post every day which can take hours to craft. You readers are counting on quality posts, but as any blogger can testify, it is a time consuming affair. Tumblr can give you the option of posting on the run in between more detailed work. It’s also a good way to keep in touch over the many social platforms you have to negotiate in the course of a day.
Since the advent of Twitter, we’ve all gotten used to how easy it can be to entertain a large group of followers by Tweeting short, significant messages. This is part of what makes Tumblr so attractive.
Should You Make The Switch
Actually, there’s no reason for an either/or mindset here. WordPress is still the gold standard for professional blogging. With a full range of website tools including thousands of plugins designed to customize your site to make it anything you need, there is also a wide array of free and professionally designed themes. However, Tumblr also offers free and professional templates and the opportunity to customize your Tumblr presence to reflect your personal design.
The end product of both a Tumblr and a WordPress blog are the same. It really does depend on your online workload and goals. Tumblr does make it easier to share content and provides a better opportunity for your posts to go viral. Although at this point Tumblr is weighted more in favor of short posts with an emphasis on video or visual posts, it can be used in conjunction with a WordPress blog in which a subject can be examined in more depth.
The bottom line is Tumblr is another social media outlet and tool which can be used to enhance both WordPress and Twitter. Each has their own unique perspective, but there’s no reason all three can’t be used to support the efforts of the other. The numbers state that Tumblr has overtaken WordPress in the amount of blogs it supports, but the numbers could be misleading. It’s not that bloggers have jumped ship or chosen one over the other. Bloggers are just starting to see the benefits of both and harnessing the power of one to support the other.
Do you have a Tumblr blog? Do you find it aids in your blogging strategy? Please share your thoughts in the comments below!