As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers.
Even if your content is top-notch and you’re following each and every state of the art blogging tip Google is able to offer to the world, attracting new readers is a hard task. When it comes to promoting your blog you might have one ace in the hole that you didn’t even think about: you!
Setting yourself apart through effective personal branding might be far more important than you think. Here are some hints on how a personal landing page can help you achieve your very own blogging goals.
A personal landing page is a simple website that includes everything “you” – links, networks, a short bio, contact details and maybe some extras you want to add, like a map, photos or even a short video about yourself. Content and appearance should be reduced to the max: you want to give some brief information about yourself, not start another blog!
There’s no need to code and host everything on your own as there’s services like dooid.com that allow to create such a profile in minutes, without any required webdesigning skills.
So why should you get your hands on such a personal website? Let’s see some of the most important advantages for bloggers of having a personal landing page.
Take Care of Your Online Reputation
There’s a lot of information about all of us scattered across the internet. There might be things you want people to know about you and others you don’t. It’s like a fragmentation of your online identity, and you don’t have any chance to influence the random impression people get.
Participate actively in the development of your personal brand by creating a personal landing page – although there’ll never be a 100% control – you can at least have an effect on the image people get from you.
Using a personal domain like “yourname.me” or “yourname.com” and redirecting it to your landing page surely helps to make it easier to find on search engines, apart from making it look more professional and easier to remember, so go and grab your name before someone else does!
There’s an endless number of blogs outthere and every second thousands of new ones are created. A personal landing page is the ideal tool to differenciate yourself, as it allows your audience to take a look behind the scenes. People can see who’s the person behind the blog, your hobbies, loves & hates, your skills, and so on, which will engage them with your blog on a more personal and emotional level.
There’s many ways to integrate a landing page into your blog: Hyperlink your name to the landing page, each time it’s mentioned. Include a link to your landing page in the contact section. Create a signature that’s linking to your landing page after every post you publish. Link to your landing page from your blog’s sidebar (DooID even offer a widget for that). Include your landing page into your blog’s newsletter.
Enhanced Accessibility Will Delight Your Blog’s Community
Your landing page should contain all your on- and offline contact details from networks to messaging or maybe even fax (this surely depends on your target group). Like that you give your readers the freedom to decide which way to contact you is the most comfortable for them. This will not only be seen as an enhanced service towards the reader, but will also help to get more feedback on your writing.
Want Some SEO Value?
There’s surely nothing wrong with some extra SEO, provided by the bundled, hyperlinked data of your personal landing page. It will funnel traffic to your blog and help to increase your number of visitors.
Build a Bridge Between Blogs and Services
Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. A personal landing page helps to build a bridge between different blogs and services and drives traffic from one to another. People just see everything you do online in the blink of an eye, it’s like a personal invitation to check out your entire online microcosm.
Try It for Free
If you’re interested in setting up your own personal landing page with the help of a free webapp, I’m happy to invite you to our all new DooID 3
private beta. Just follow this link and use this invite code for your free account: Hg7F6G83fMMj.
What do you think, is a personal landing page a tool you want to integrate into your social media strategy? If you create yours, please post a link in the comments and share it with the community.
Editor’s note: It takes about five minutes to setup a simple page just like mine – http://www.dooid.com/kristi – using the features available with a free account. Why not try it today?