Do you have an existing blog that you would like to monetize, or would you like to start blogging and making money at the same time? Blogging is an excellent way to share your thoughts, experiences, and expertise with a wide audience. It can also be a decent source of income. However, in order to make that happen, you have to have the knowledge and tools to make that happen. Ideally, you already have the subject matter knowledge and some great content ideas. What you might not possess is knowledge of the tools that you can use for turning your blog into a money maker. The following tools are perfect for anybody that is interested in blog monetization.
Outbrain is a content amplification solution that you can use to get your content placed on major websites. You simply select your daily budget and the pay per click option that meets your needs. Then, Outbrain places your content on relevant websites that receive a significant amount of traffic. To put this into perspective, think along the lines of CNN.COM. You only pay when people actually click at your content. Just remember that Outbrain only amplifies content, not advertising. If you have ever been on a website reading a news story, for example, and been served up other stories that might be interesting to you, based on what you’ve just read, you might have seen content that was being amplified by Outbrain.
There are many ways to tell whether or not people are clicking on your ads or call to action buttons. The question is, how can you tell if people are even paying attention to them? To get the answer to this question, you need to look at heat maps. One of the most respected resources for heat map technology for websites is CrazyEgg. You can use this tool to analyze user behavior on your website. The tool works by collecting data and then sending you the data in the form of heat maps. Red indicates that a portion of your screen is receiving a lot of attention while green, blue, and white indicate increasingly less attention. Once you realize where users are focusing, you can begin making design changes that should increase conversions.
A tool like CrazyEgg might give you an idea of what you need to change to improve your blog. However, the truth is that you do not want to roll out changes without testing them. As you know, web design changes are best vetted out through A/B testing and analytics. Don’t rely on instinct or informal data collection to determine whether or not a change is successful. Use Optimizely to set up A/B testing scenarios and to collect real data that you can count on. Of course, Optimizely isn’t just about creating test cases and crunching numbers. The tool is also a great help when it comes to personalizing your blog and creating the best user experience possible.
Lord of Papers is an Internet-based content provider. They provide services such as web content writing, blogging, press release writing, article writing, and other services. In addition to this, visitors to the website can read a variety of informative blogs on writing for your business and content marketing. If you are unable to produce enough content to get some income streams going, the folks at this company are always eager to help fill in the gaps. If you are a great idea person0 but need a little extra help with your writing, Lord of Papers also offers proofreading and editing services.
This one is specifically for WordPress users, but it is so good that if you haven’t already selected a CMS, this might cement your decision to pick WP. WP Bounce is a WordPress plugin that provides you with a second opportunity to earn money on visitors who bounce immediately upon entering your blog. After all, no matter how well designed your blog is and no matter how great your content is, bounces are unavoidable. People will simply come to your blog and realize that they haven’t found what they were looking for. WP Bounce intercedes before the visitor exits and presents them with a pop-up ad of Amazon products that are relevant to their search. If the customer clicks and then continues on to make a purchase on Amazon, you get a commission.
One area of your blog where you may have never considered earning money is your captcha button. A relatively new trend is to make captcha buttons more interesting. Some captcha solutions even involve having visitors solve simple puzzles. With Solve Media, you can earn a little bit of money while also ensuring that people who are signing up for your offers aren’t robots. Think about it. If people want to read content, download a free trial, or subscribe to an email, they are more than willing to enter in Captcha information. With Solve Media, the captcha itself is an advertisement that contains a brief branding message from the advertiser. Rather than entering in a hard to read, garbled captcha code, your visitors enter in the brand message instead. In return for giving brands this tiny bit of space on your blog, you receive payment.
Many bloggers use affiliate marketing to earn money. The effectiveness of these efforts depends greatly on who you associate yourself with. So, why not work with one of the most well-known and reputable eCommerce websites there is, Amazon? Becoming an Amazon Associate is free, and the company provides you with a variety of tools and resources to add links, banners and other elements to your website that your customers can use to access relevant products that are being sold on Amazon. You can even specifically recommend products for your readers. Then, just like with other affiliate programs you are paid when a sale is made.
A great blog can become even more powerful when it is combined with a well designed and highly functional email marketing campaign. ConvertKit is an amazing all in one solution that you can use to set up your email marketing campaign, track subscribers, create opt-in forms, set up and manage your drip emails, and automate the entire email marketing process for you. In fact, automation is one of the best things that ConvertKit has to offer. If you have certain things that you want to be done based on user behavior, all you have to do is set up the trigger in ConvertKit and it will be taken care of for you.
Let’s face it. The folks at Google pretty much set the rules when it comes to SEO and many other factors that determine your blog’s popularity and performance. You also know that Google collects information on your content, the backlinks and social shares that you earn, and the way that visitors interact with your site. If you opt to use Google Analytics, all of this data is offered up to you in a way that is easy to understand and analyze. The result is that you get great data that you can use to determine what is working on your blog and what is not. It might just be worth paying the premium price for this tool so that you can get the best data possible.
As a blogger, you might have cause to promote a variety of products. The right product is often a matter of timing. For example, you probably want a product that aligns with your content or that aligns with what your followers have indicated they are interested. Click Bank partners with a variety of product makers to offer bloggers and affiliate marketers the chance to promote the ideal products on their websites and blogs. Even better, when somebody does decide to purchase or download a product that you are promoting, there is nothing left for you to do. Click Bank handles the transaction, distribution, and tracking, and ultimately sending you the payment that you have earned.
There are many ways to earn an income from your blog. This might advertising, affiliate marketing, and direct sales. Whatever options you select to monetize your blog are up to you, however, it is impossible to earn any money if people aren’t interested in your content. For most bloggers this means content that is relevant and timely. This is where BuzzSumo can be extremely useful. Simply visit the website and enter in keywords that are relevant to your audience. Once you do this, BuzzSumo will return a list of posts that match those keywords that are receiving the most social media engagement. You can also check up on your competitors or other bloggers in your niche by entering their URLs into the website. You will then receive a list of recent posts and the number of shares they have received.
Many people believe that it is nearly impossible for a blog to earn a reliable income. They believe that earning money through blogging is something that is limited to major brands or the few people who manage to get the traffic that is required to make a blog profitable. Don’t fall prey to such “Sad Sack” thinking. If you present content to your followers that is relevant, useful, entertaining, and informative, there is a very good chance that your blog can be monetized. Why not improve your chances of making this happen by using a few of these tools. You will probably be pleasantly surprised by the results.