So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again.
Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects.
Video marketing is the next big thing in business! Viral videos are earning tons of views every single day. Coupled with this, hundreds of such videos are shared on social media sites.
Online videos account for almost 50% of mobile traffic.
Every week, close to 78% of individuals watch videos on the internet.
81% of US Millennials use YouTube.
By 2017, online videos will make up close to 70% of internet traffic.
Still not convinced?
According to a recent report published by Forrester, including videos in your emails can result in an increase of 200-300% in click-through rates.
Global media analytics and measurement company, ComScore, states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015.
The University of Dartmouth found that 86% of universities and colleges have a presence on YouTube.
All of these prove that video marketing is the next big thing in business this year.
According to a 2015 report by Demand Metric, 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content.
1.8 Million Words…….
That’s the real value of a video lasting one minute, according to Dr. James McQuivey at Forrester.
The bottom line is that if you don’t have a proper video marketing strategy in your content marketing plan, you’re definitely missing out something invaluable.
Here is an infographic on the latest 25 video marketing stats published by Hubspot.
And today we have something that will make you feel as if you have video marketing superpowers.
5 insanely actionable video marketing tips which you should use right now
- Tell a story
It’s no surprise that people are crazy about stories.
People will relate to you in a better way if you have a compelling story to say. As a takeaway, weave a lesson into your story. An easy technique to raise eyeballs is to talk about an important event from your past that has shaped the way your business is running today.
Be extra careful with the kind of content you want to produce. A good video with a story communicates a powerful message in a memorable and succinct way. If done well, a video can turn out to be extra persuasive.
- Show your viewers instead of telling them
“Show, don’t tell” is a powerful writing technique used by top story writers. This allows viewers to see what’s exactly happening instead of being told. Let your audience make their own conclusion.
- Speak only the truth
Honesty plays a pivotal role in the story of your video marketing campaign. If you are telling a fictitious story, be sure that your audience will come to know that it’s all made up.
- Revolve your story around your audience
By now, you need to have a clear understanding of who your target audience is. Why do some online videos appeal to some users more than others? This is because 99% of the time they have tailored their video message to appeal to their audience.
Google has done a commendable job in this aspect by combining their video story characters with the persona of their audience.
Take a look
UPS has done it wonderfully too by sharing their story from a charity, which has also help raise funds through their own site.
- User-generated live streams and long-form original content
The attention of viewers is in high demand, and there’s one secret way to capture it.
Long-form original content!
That’s what the big guys like Amazon Prime, Hulu and Netflix do. All these companies kicked off as distribution platforms for content that was licensed. Later, they started building their own shows:
In the meantime, video streaming apps, such as Meerkat and Periscope popped up overnight and started gaining traction, particularly among millenials. A research conducted by Horizon Media in May, 2015 stated that 21% of internet users in the US would be more inclined towards Meerkat or Preiscope. Most of the respondents fell in the age group of 18 to 34.
However, this explosion of user generated content does not indicate that long-form content will leave soon. According to the same report, this is a sign of the versatility and health of the online video market, which points out that both these forms of content can co-exist and present great opportunities for marketers.
- Facebook video marketing
Facebook video ads give brands with a limited budget to market on the social site.
The social giant is accelerating rapidly into the field of live streaming with the launch of Facebook Live, eventually providing with new marketing opportunities.
Facebook users can upload high definition videos with a maximum time span of 20 minutes.
What’s the big deal of posting a video directly on Facebook?
Socialbakers recently pointed out that by posting a video directly on Facebook, you can achieve roughly 8.7% of organic reach.
People who succeed with video marketing on Facebook do two things:
- Post live videos to their profile, groups, event pages and business pages
Using Facebook Live, you can now broadcast your live video to your profile, which will be visible depending on the settings you choose (friends, public, etc.)
You can also broadcast live video to your other pages on Facebook. These will automatically get public visibility. Within the main Facebook app, navigate to your page and tap on the publish button.
You can also broadcast live videos to the groups you belong to as shown below:
Finally, you should also be capable of broadcasting live video to event pages if you have received an invitation and have responded as “going” or “interested”.
- Get extra live video insights as the owner of the page
After you put an end to your live video session on your page, you’ll immediately get a precise idea on the number of people who watched your live video.
You’ll also find other options to upload HD videos and save them to share on other networks.
Even though you cannot boost your live video while it’s been broadcasting, you have the alternative to boost it once the broadcast comes to an end, similar to any other post.
Besides, you can visit your insights to view analytics for that particular video under the most recent posts section as shown below:
These insights contain analytics for your live video broadcast.
You can also get analytics for the post after the broadcast comes to an end.
While uploading any video on Facebook, see to it that it is the best representation of your service or business which you’d like to promote socially.
- Motivate your viewers and educate them
According to Social Media Examiner, motivational videos get more engagements and shares compared to sales messages.
Marie Forleo consistently provides answers to queries from her viewers with the sole purpose of motivating small business owners take a leap ahead in their businesses. All her videos are made professionally.
But you’re probably wondering:
“How do I get an entire film crew?”
Remember that you don’t need to have a huge film crew or set to make such videos. Simply speak from your heart and include a series of quotes with some matching music using tools like Animoto.
Forleo usually asks viewers some important questions which usually trigger conversation about their needs and wants as they associate to her niche. She makes it a point to answer each question personally and then ask her viewers to leave their opinions in the comments section…….
And this lays the groundwork for a solid discussion.
Another powerful video marketing is to teach something useful to your audience.
Want an example?
Social Media Examiner features hot tips every Tuesday, which perform great when it comes to user reach and engagement.
Lowe’s created an amusing set of hyperlapse tips for the Super Bowl. A video lasting 17 seconds shows participants creating an enthralling Jenga-like game using Lowe’s tools while the other shows individuals building a chalkboard table meant for game-day treats.
It was surprising to note that each video had over half a million views in less than a week, according to Social Media Examiner.
- Call to action
Always end your videos with a powerful call to action (CTA) slide that will act as a valuable conversion tool for your brand. Never have a black screen at the end of your video.
It works fantastically well if you ask a question at the end of a video since this will create room for conversation among your audience. According to Mahin (Founder of jewellery e-commerce web site “zeevarbyma.com“) said that she improved her conversion rate from 0.01 to 6% just by adding a relevant CTA to her website.
Professional baking expert and chef, Gemma Stafford does this well by including two unique CTA links at the end of her videos. The first one directs visitors to her official website while the latter prompts viewers to watch a linked video.
Besides the above strategies, make use of these effective 25 YouTube marketing strategies while promoting your video, and watch the boost they give to your social media marketing strategy.