Categories
Archives Social Media

5 Ways To Drive Quality Traffic To Your Website From Google+

This is a guest post by Kevin Lau.

Google+ may have had a shaky start but lots of people are using it to help build up a new traffic stream to their website. If you are among them, you might be wondering how you can start getting the results you want. In truth you have to focus on a few different areas to start seeing some good results. A few small actions put together can create a much bigger end result – and a bigger stream of traffic – than one big promotion in one direction.

Google+

Let’s check out five ways to increase your flow of traffic from Google+ to your website, starting today.

Update Your Stream on a Regular Basis

The most obvious thing to do here is to provide a link to every new blog post you write on your personal profile. But there are other things you can do too. Simply updating your stream regularly will tell people you are serious about using Google+. If you make yourself worth following you will build a bigger audience and that audience is then more likely to follow you off site to your own website.

This is a guest post by Kevin Lau.

Google+ may have had a shaky start but lots of people are using it to help build up a new traffic stream to their website. If you are among them, you might be wondering how you can start getting the results you want. In truth you have to focus on a few different areas to start seeing some good results. A few small actions put together can create a much bigger end result – and a bigger stream of traffic – than one big promotion in one direction.

Google+

Let’s check out five ways to increase your flow of traffic from Google+ to your website, starting today.

Update Your Stream on a Regular Basis

The most obvious thing to do here is to provide a link to every new blog post you write on your personal profile. But there are other things you can do too. Simply updating your stream regularly will tell people you are serious about using Google+. If you make yourself worth following you will build a bigger audience and that audience is then more likely to follow you off site to your own website.

Create New Circles and Populate Them with People You Know

Google+ sure looks lonely without anyone in your Circles. So start populating them. You get a few Circles set up ready for use but you can create other more relevant ones as well. For example you can set up ones for clients or customers, depending on your needs. Just make sure you choose your Circles wisely, otherwise they could end up becoming unwieldy.

The main thing to remember here is that you should share appropriate messages with the right group of people. For example clients might benefit from a very different message to the one you’d send to fellow workers in your line of work. This is one of the benefits of using Circles – once you know how.

Stick to Your Area of Expertise

Don’t share everything on Google+. Remember you are using it to enhance the traffic flow to your website, so everything you share should be related to your expertise.

Let’s say you own a cupcake business. Stick to news, views and information about cupcakes. You will find plenty to talk about and share, but stick to cupcakes because that is your area of expertise. As soon as you stray off topic you run the risk of losing the interest of your audience. The more relevant you are the more chance there is of people heading off to look at your website as well.

Become an Expert in Your Niche by Initiating Hangouts

We talked about expertise above but you can go further than this. Your target should be to become known as an expert. You could be just anyone making cupcakes. But if you share your knowledge and provide information and advice people can rely on, you’ll see just how important it is to become an expert.

You see, if someone on Google+ wants to find a cupcake expert, they should be able to look for one and find you. Alternatively if they are already in your Circles (and you are in theirs) and they want to find out more information on cupcakes, they’ll almost certainly visit your site because they know you’ve got the knowledge they need.

Fill Out Your Profile Completely

This might sound like the most basic thing to say, and it is. But it is surprising how many people miss this out. Your profile on your Google+ business page is the most important thing – it is the cornerstone of your efforts on there. Sure you can get good results by doing all manner of things on Google+, but if you don’t have a profile you won’t have any information people can look at. If someone lands on your profile they’re not doing so to get a message telling them you haven’t filled it out yet. They’re doing so to find out more about you, so make sure they get the information they need – including your website address.

You can see that it is highly important to make sure you can employ more than one way of getting a new stream of traffic to your website through Google+. If you’re still new to the social media site don’t worry if you find it difficult to get to grips with at first. You’ll probably find you get used to it over time – and your website will benefit from a trickle of extra traffic that could turn into a flood too.

What do you do to drive traffic from Google+ to your website or blog, and what other tips would you suggest for those looking to increase their Google+ traffic?

By Kevin Lau

Kevin K. Lau teaches people how to build an online network marketing business using social media. Connect with him on Google+.

62 replies on “5 Ways To Drive Quality Traffic To Your Website From Google+”

Great tips and recommendation. I have to check out my google + profile and steam as well because since the date of google + launching, I haven’t really took the time to organize and update it. Two thumbs of for the tips Kevin!

Thanks Ron! I know a lot of people are still on the fence about really jumping into google+ especially since there is so much to do elsewhere – facebook, twitter, linkedin, etc. Google+ is definitely taking off – if you take a look at the latest stats its projected to hit 200 million users this year!

Excellent post.

Everyone is trying to figure out if google+’s will modify your search engine results. It is a very interesting concern. What do you think?

Kevin,

These are wonderful tips. I love Google+ and I see it as a way to connect with my readers, friends and other people outside my blog. And I so much agree with you on creating specific circles and populating them with people and updating each circle with relevant content.

Only one thing that I don’t agree is, to share only one type of updates, related to your blog. I usually interesting, funny and other kind of useful stuff amongst my blog posts or my personal (online marketing related stuff). I find that people love it this way. I get good engagement and since I don’t only update with my own kind of news, I can naturally get people to click through my blog posts when I share them!

Cheers,
Jane.

Hi Jane!

Thanks for sharing your insights! I know plenty of people that do the same to vary up your messages and keep people wanting to return. It really makes it easier for you to relate to people.

Hi Kevin,

Those are great tips! I have been slowly using google + more and I have noticed that a lot of others are too. I need to make sure that I have my business profile set up correctly, is that different from the personal profile page?

Thanks for the tips!
Stacy

Hi Stacy,

That is great you starting to use G+! Yes the business page is different from the profile page. Google would rather have you promote your business on your business page as oppose to your profile page. As far as layout goes they are pretty much identical but when you have a business page it has a red Google+ icon instead. It will be exciting to see all the new features they roll out with in the coming months! Let’s connect and be friends on G+ =).

Hi Kevin,

Excellent G Plus tips here!

Posting relevant content on a frequent basis and reaching out have helped me grow my following. Keep sharing, keep engaging and good things happen.

Another thing: thanks for your continued support on Twitter. I appreciate you 🙂

Thanks for sharing with us.

RB

Hey Ryan,

Thank you for the kind words! Great to connect with you here just like on twitter =). You have the magic formula right there! Sharing + Engaging/Connecting + Providing Value = WIN WIN.

It definitely seems like Google+ is the type of Network that you want to be focused with. Your not just sharing to share your really trying to Niche yourself.

Thanks for the great post.

Ryan H.

Hey Ryan,

That is exactly true! The early adopters that joined G+ when it was still in beta are definitely taking advantage of the platform. Check out people like Chris Brogan and Chris Lang! Chris Lang in particular is writing a book titled Google+ An Hour A Day.

Great article. I am new to Google plus, but I love it there. It’s different. It’s like moving from high school to college. Almost everyone is a stranger, but somehow, it’s OK.

Hey Jim,

Thanks for your feedback! G+ is definitely the new kid but as you said a lot of people are loving it. I personally like the fact that you can connect with many different people without many barriers in place.

Hi Sanjan,

That’s great to hear! Also remember to seo optimize your about you page – pretty simple steps – just include your keywords in your header and also throughout your description. G+ is unique in that it allows you to add hyperlinks.

Hi Kevin,
It’s import to integrate and cross-promote to get more traffic…
Use social media icons, Facebook social plugins, Twitter widgets, and so on to integrate your blog marketing efforts and cross-promote your content. You should give people as many ways to find your blog and interact with you as possible.

regards
Shamelle

Kevin, thank you for an excellent post. I just recently started implementing Google+ and have found it to be quite versatile and foresee it growing in importance over the next year relative to FB and Twitter.

Hi Janet,

Thanks! It definitely is slated to take off this year in a big way. Can’t wait to see what happens with new updates and integration to all of the many google products =).

Great recommendations for using Google+ to increase quality traffic to your website. I agree about the more specific content the more people will turn to you for information on that subject matter. I think about it from what is my unique selling point, and the social media platform I share on determines my tone and content.

I also like the idea of using hangouts to host educational seminars. I have a lot of friends who ask me the same questions about online marketing and think I will send them an invite for a Q + A session. This will be a good way for me to test out the service.

Thanks for the article!

I have been putting off Google Plus ever since it came out. At first I thought I would just wait and see what the world thinks of it and how well it does. I have heard that it seems to be more popular with internet marketers and technical types of people more so than the average user like Facebook. Not sure if that is still the case. At any rate I hope to Google Plus set up and sorted out this year.

Hi Ray,

Thank you for your honesty! I have talked to a lot of people even many that are social media wizards that have put it off to see what becomes of it. Many of the early adopters were very techy peeps but I am starting to see a large influx of regular joes that use it. There was a big spike around the holidays and new years time possibly from google ads and things like that but its definitely here to stay.

I think not only Google + but for every social media you need to devote sincere hours in posting quality and unique content, unless you do that your page/profile will be like 1000’s of other pages out there with no traffic. SO to stand out from the rest, update your page, offer attractive discounts/prizes/special offers..

Hey Jeff,

Great tips and advice! I completely agree that it requires time and consistent effort so people know you are attentive! What I try to do is post things different from my twitter and facebook page so I have unique content to share with my audience on G+. Thanks for stopping by!

Hey Kevin,

Google+ hasn’t made it into my daily social media routine just yet mainly because I want to offer something different on there then I do everywhere else, so it’s taking me a bit to realize what the ‘something different’ is. But this is helpful! Thank you!

Hi Morgan!

Thanks – it’s great that you are being very strategic and thoughtful in how you want to approach it. Perhaps you will find that “something” by checking out what other people are talking about and seeing how you can be slightly different? I love the fact that there are many different personalities on social media like yourself for example ;).

Hi Kevin,

I agree with you that Google+ was slow to pick up but now it has been on par with any other social networking tools.

I think people just took some time to get used to the Circles concept. I feel it is more crisp and clean when compared to FB(which I feel is losing its touch).

Nice to read this article.

Hi Praveen,

Thanks for your input. I think you’re right people did take a little bit of time to get used to circles. I also love the very web 2.0 feel – clean with lots of white space. I do feel that facebook is going through a lot of transitions as well and in some cases its turning people off. G+ is a great supplement or alternative.

Hi Dean,

Just like the other social media sites theres a little bit of a learning curve involved. Best way is to jump in and play around with it. I would be happy to show you how to use it too =).

Isn’t it always true, though, that the first mass use of almost any new, open registration service is going to be spammy? We legitimate folk generally seem to be more conservative to our approach to new things but in the end we still win. Thanks for posting and encouraging a common sense approach. Being on the leading social media edge can be tough work!

Hi Brittany,

Great question! You might try varying it up between your own content, content from some experts or people you look to for social media advice and then your own personal happenings. It doesn’t always have to be strictly social media type posts – the more you can relate to your audience the better.

Hi Kevin,
A really good post. I like many other have been guilty of just dipping my toe in Google+ and not fully immersing myself in it.
The advice you have shared should give me the incentive to get on and start building
a community.
Thanks
James

Hi James,

Thanks! That’s great that you are going to start using G+ more. It has some very interesting and fun features compared to facebook like the hangouts. Let’s have a hangout sometime soon!

Thanks for the great post Kevin. I really need to go back and take a look at mt Google+ page and actually add it to my daily tasks. I have been one of those that was on the fence about it. I liked it but I never knew if it was going to really be beneficial, I have been a part of it since the beta stages and I drifted away from it. But Thanks again and I am on my way to start updating the profile now!

Thanks Ryan. That’s great that were you a beta user =). I know a lot of people in the same boat as far as creating an account and not really updating it. They weren’t sure if G+ was going to take off or not. I believe it definitely is here to stay!

Hey Kevin:

I sure appreciate the nudge. I’ve been slow to adopt Google+ into my marketing strategy and your post helps simplify my starting point.

You’ve opened my eyes to how circles work… and it does seem to be an advantage to Facebook’s more broad “status updates”.

Best to you!,
Jenn

Hi Jenn,

Thank you – there are some big differences between facebook and google+. It definitely does seem that G+ is much more open and helps facilitate people connecting.

Great tips. Do you have any strategy on how to get people to follow your business page? I have a personal page with lots of interaction, but having a hard time getting people to add my business page after adding my personal page. Seems that personal pages are easier to find and add?

Hi Nyla,

I would suggest adding them to your circles as well as commenting and interacting on their business pages. Also might help would be having google hangouts throughout the week connecting with different people that have business pages. It could be a prequalifier to joining your google hangout.

I’ve still yet to implement any Google+ sharing features on my own site because I have trouble enough keeping up with my own personal profiles plus my business profiles on facebook and twitter… its just a constant nagging child and more just keep popping out to take care of and feed. As someone who has been in the social media scene since it was just getting its feet wet in 2005, i know i sound very cynical in saying this, but its just true. I’m getting tired of trying to keep up with it all…

Hi Michael,

I can understand where you are coming from – it can be very overwhelming maintaining a facebook page, twitter, etc. I would say though that G+ is a platform that you probably don’t want to overlook because of all the possibilities and features that it offers. It’s really about connecting with people without restrictions as oppose to facebook and other platforms. I just had an interview with Jack Humphrey and that was the theme of the entire conversation – social media sites like G+ are meant to facilitate people to people interactions more easily and uninterrupted.

Hi Kevin,

For some reason this is the post that finally prompted me into G+ action. I’ve had a profile set up for donkey’s years but not shared anything until now. My last blog post is my first share and this blog was the second with credits to you.

I can’t help feeling Google is finally getting the hang of social.

Cheers.

Comments are closed.