Today, most dentists know you must have an appealing website to attract new patients. But, in order to guide more people to your website, you have to improve your search engine optimization (SEO). In short, when someone in your area conducts an online search for a new dentist, you want your practice to pop up early in the search results. There are many things that can improve SEO. Look at six tips that can prompt more people to click on your website to learn about your dental practice.
Research the best keywords for your website
Meaningful keywords can definitely improve SEO. So, it is worth your time to think about the keywords that best describe your dental practice especially the unique services you provide. Ideally, you want to make your dental practice stand out from all the others in your area. Including a few meaningful keywords in the text of your website, its meta description, and title tags are more effective than trying to include as many secondary keywords as you can.
Maintain external links
Maintaining external links on your website contributes to your professional image as a dentist. When visitors click on an external link, they should travel to an authoritative, well-maintained website. Any external links on your website should be well-researched and approved by you. Most importantly, they should add value to the content on your website.
Create an effective title tag and meta description
A title tag and meta description are designed to prompt people to click on a website. They supply a sneak preview of what visitors will see if they visit your site. Consequently, it is critical that you include meaningful keywords early in both your title tag and meta description. Sometimes an engaging meta description is all that is necessary to get someone to click on your site to find out more about what your dental practice has to offer.
Maintain a blog on your website
Including a blog on your website is another way to improve SEO and convince more people to call your office to make an appointment. Your blog can include informational articles about how to brush your young child’s teeth, how to best care for your gums or what sorts of products to use to get rid of plaque. In addition, a blog gives you the opportunity to explain the typical first visit of a new patient. This is something many people will be curious about especially those who are hesitant to visit a dentist. This and other articles with a similar tone can help potential new patients get to know you and the staff of your dental practice. You can even invite guest bloggers to contribute posts adding to the overall appeal of your website.
Ensure your website is mobile-friendly
Most people who are looking for a new dentist in their area are searching for it on their mobile device. So, it’s essential that you make your website mobile device-friendly. This means anyone looking at your website via a mobile device will be able to read the text and see all of the images. An easily accessible website stands an even better chance of getting visits from potential new patients. If you don’t have a website developer in-house, make sure you work with an agency who has mobile-friendliness on top of their list. Solution21, Inc., for one, a dental marketing agency that has been evangelizing the mobile-friendliness even before Google’s mobile-friendly update.
Build a website with personal touches
Personal touches can help to set your website apart from others belonging to dentists in your area. One example of a personal touch is a video biography. You and other dentists working in your practice can record short videos describing why you became dentists, your favorite part of the job, etc. This helps to personalize a visitor’s experience on your website. Another example of a personal touch is posting a virtual tour of a patient’s first appointment. This video would likely show someone stopping at the front desk to sign in, filling out paperwork, being introduced to the dentist and sitting down in an exam room. Once again, this gives visitors to your website a bird’s eye view of what goes on in your office and how their appointment will go. Plus, it gives you the opportunity to highlight your inviting exam rooms, dental technology, and pleasant staff. Including testimonials from patients are effective at painting a picture of how friendly and professional you are as a dentist.
Lastly, these six tips can get you started on improving your digital marketing or SEO when it comes to your professional service website. You want to boost your SEO, getting your services website in front of as many potential new patients as possible. You want them to be able to find your medical or dental practice easily. And, while doing that, you want to create the most attractive and engaging dental website or medical hub on the web, informing visitors about all of the services that you provide, in a professional, engaging manner.