This is a guest post by Per Schmitz.
Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.
Unfortunately managing your online reputation is everything but an easy task.
There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation.
As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”
If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation.
- Constantly monitor what people are saying about you and respond instantly when necessary.
- Actively develop your reputation by creating “positive” content. Create a hub such as a personal landing page where people can easily find everything about you in a simple and compact format.
With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation.
Me On The Web
Me On The Web is a personalized Google Alert that can be accessed directly from your Google dashboard when logged into your Google account. Get notified whenever your name or email address get mentioned publicly on the web. To use Me On The Web, just log into your Google dashboard and click “Set up search alerts for your data” – it’s as easy as that!
Another brilliant tool to track your name across the web is Social Mention. It’s a social media search engine that searches blogs, comments, bookmarks, events, news, videos and micro-blogging services. You can select the sources you want to search and employ email alerts or a personalized RSS feed to stay up-to-date.
But don’t take it from me. Here’s their official description.
“SocialMention allows you to easily track and measure what people are saying about you across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”
Twitter Search RSS Feeds
Twitter is one of the most popular tools when it comes to conversation and as such, it deserves some special attention. Monitoring what people are saying about you on Twitter should be a basic task when it comes to managing your online reputation. There’s no need to manually search it regularly when you can create a Twitter-search RSS feed that will update each time your name gets mentioned.
To set up this RSS feed, you can use the following URL – http://search.twitter.com/search.rss?q=your+name – or use this handy little tool to easily create Twitter search RSS feeds. Then add the RSS feed to your favorite RSS reader like Google Reader.
Take advantage of a clean and simple app for building awesome personal landing pages in minutes with DooID.
DooID sites are free, customizable, and help you to manage your information all in one place like your bio, social networks links, your blog, and contact details. Once created, you can provide one simple link where people can find out everything about you, ideally using a personal domain name like yourname.com.
Easily create a HTML email signature and automatically add it to your outgoing email with WiseStamp (aff link). Email signatures are effective tools when it comes to building your personal brand and an ideal starting point for influencing your online reputation with anyone you contact via email. Having a professional email signature is very important – it should at least contain your full name, basic contact info, and a link to your main website or personal landing page. Like DooID, Wisestamp is a free service that’s quick to set up and almost maintenance free.
Knowem helps you to secure your personal name or username on over 590 social media services and websites. You’ll hardly use any of the services you sign up to via Knowem, but assuring that your name or pseudonym will not be related to any undesirable content on those websites is worth the effort.
These are just a few of many different services out there. Which ones do you use and how do you use them for online reputation management?