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Is Your Blog Spiraling Into An Echo Chamber?

This is a guest post by Allison Duncan.

Echo Chamber

Blogging is all about connecting with people and continually making networks of folks who read and comment. Most blog tip sites constantly tell you to “use Twitter or Facebook” to reach the masses.

But the truth is a lot of bloggers hit the big time in their circle of contacts and think they’ve made it as big as they ever will get. Then they give up their dreams of glory because of all the work it takes, and the blog dies by a thousand little cuts.

The Echo Chamber

The truth of this whole vicious cycle is that you begin to rot as a blogger when you hit the edge of your echo chamber. It is akin to the well-known ‘plateau’ of the constant dieter which after months of frustration becomes the new base for that extra 20 pound rebound.

At the edge of this chamber, you can look back and see the three tribes that have boosted you in some manner to where you now perch. There are the folks who care about what you think, the folks who are only mildly interested in what you think, and the folks who couldn’t care less about what you think but couldn’t be bothered to ever un-follow you. These guys are great in all the wrong ways, because the people you really want to reach are the ones who don’t even know you enough to fit into that last category. They are completely oblivious to what you think.

“Glory is fleeting, but obscurity is forever.” – Napoléon Bonapart

For a lot of the self-published authors I know, the point of their site and their blog is to attract people to buy the books. Many come to me with the complaint that the circle of contacts they maintain has, in large part, reached its saturation point. And when that happens to an author, the sales drop dramatically.