Archives Blogging

Blogging Through Storytelling

This is a guest post by Andrew Rondeau, author of the free guide “The Income Blogging Blueprint.”

Once upon a time, there was a talented blog owner. They had been developing their blog as part of their online business, and one day they achieved a major breakthrough, which would lead to the generation of thousands of dollars…

Do you want to know what it is? Yes, of course you do. I don’t have the answer to the tale, but I do know that it’s possible to capture your reader’s imaginations instantly through the telling of a good story.

Storytelling in Blogging

Storytelling is growing in popularity among bloggers, primarily because it is something which we all have the ability to do.

Ever since we were tiny children we have been conditioned to respond well to stories. We know how to deliver them through jokes and anecdotes, and we understand that a story has a beginning, a middle, and an end.

We understand that humour supports good storytelling, and we also know that capturing the imagination of your readers through a great story is one of the most effective ways out there to engage their attention and keep them coming back.

Archives Blogging

On Writing for the Web

This is a guest post by Andrew Rondeau of We Build Your Blog.

When I was at school, I was told a number of rules on the etiquette of good writing. It now transpires that most of the things we have ever been taught about effective writing don’t actually apply to writing for the web, and updating our blogs.

It can be confusing knowing the best way to write to engage your readers. Do we opt for humour, to try and pull people in? Or will that alienate potential customers, making them think that we are not serious business practitioners? An example of this is the following, which I briefly considered – and discounted – before starting to write this blog post:

“If your writing has ever been described as looking like a spider has crawled across the page, then you’re probably an ideal candidate for producing web articles.”

See, it’s tough, right? That was lame. And yet, most of us default to some kind of cheesy tone when trying to write blog entries. To get over this hurdle and a few others, let’s look at the basic principles of effective writing for the web.

Keep it Short

It’s a given that readers these days are looking for the information they want, quickly.

People who surf the net are accustomed to getting facts quickly, and most readers only spend two or three minutes on any particular web page. This means we have to say what we need to say, quickly. Be concise and punchy, to retain your readership.