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Keyword Research for Blogging

This is a guest post by Benjamin Sappey, editor at and A2X Consulting, a website which help small business growth.

Finding relevant keywords for your website/blog and having the ability to analyze your competitors is a major key to success. The first step is to determine your subject matter. This will help you to understand and analyze your competitors as well as establish the direction of your content. These factors are essential in helping you improve your Google Rank!

Before starting your research, it is important to note that there is no “magical” process which assures you the top position in a search engine. Some factors in determining your rank can be strange and remember that companies like Google, Microsoft and Yahoo guard their secret algorithms in a secure place.

Step 1: The Idea

The idea is the first thing to consider. If you want to create a website or improve the rank of an existing one you should already have a subject matter in mind for your site.

Dogs? Football? Soccer? Olympics games? Fashion? Blogging? You know these words, but there is one problem with them – they are too common. The competition from many other websites are too well known and will beat out your Google rank. You will have to find some other, more targeted keywords related to your subject that has a lower level of competition.