There are way too many SEO tactics to cover in a single article. Instead, we’ll focus on aspects of search engine optimization that could be devastating to your blog’s search ranking. This article will explain how to correct these problems, avoiding undue headache.
Some of these are simple oversights, but a couple are issues that the more savvy webmasters have noted. Online communication went from wired to wireless internet access in the proverbial blink of an eye, and SEO tactics change just as swiftly to keep up with the search engine algorithms.
Here are 10 mistakes that have made blogs crash and burn, and how to avoid disaster in case your site is flirting with, or using, any of these.
1. Blank Title Tags
Never leave the <title> tag blank, because the keyword in the title tag displays as the page title in search engine results. This is a critical part of an effective SEO strategy. Meta tags are becoming obsolete, but title tags are not, so do not neglect using title tags with great keywords.
2. Flash-Based Site
Search engine spiders cannot read Flash pages, which means they cannot index such pages. If you must have a Flash-based blog theme, then create a spider-friendly parallel HTML page. That way visitors can enjoy your flashy content (no pun intended), and the spiders are appeased. Also, Flash-based navigation cannot be indexed either, so it is better to use text navigation instead.
3. Dynamic URLs
It is bad practice to have a page whose URL ends with a string of nonsensical characters; use terms that are at least relevant to the page’s content. Better still, use known keywords. This satisfies search engine spiders, and site visitors can more easily recall the URL. Having clearly defined pages also aids site management.
Luckily for us, most popular free blogging services (such as Wordpress) automatically adjust a page’s URL to a user and search engine-friendly format.