Categories
Blogging

Top 10 Content Marketing Tools for Serious Marketers

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive.  Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a […]

Categories
Strategy

7 Things to Look For When Hiring an Illustrator for Your Blog

This may sound a bit obvious, but the world of illustration is much bigger than you probably think. The first thing that usually comes to most people’s minds when someone says the word “illustrator” is a person who draws the pictures for books or animated movies, and while those are certainly two valid occupations for […]