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What is Tumblr

This is a guest post by Jill Shearer, creator of SimplyLaunch.

It’s part of a blogger’s job to keep abreast of changes in the blogging world and to take advantage of new and improved tools. Anything making your job easier and more effective as a blogger should be a welcome change.

Tumblebeasts by The Oatmeal

One of those changes could be Tumblr, a microblogging program developed a mere four years ago and which has recently taken over as the blogger’s favorite platform, according to Mashable. Tumblr has also attracted well-respected news outlets such as Huffington Post and the NY Times Style Magazine.