This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online.
A couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. In the article, I was very critical on social media as a means to make money online because, as I put it, the social crowd were readers rather than “buyers”.
Fast forward to today and I am ready to eat crow.
Why the sudden turnaround?
Over the past few months, I have noticed several search signals that are currently affecting Google’s search engines. The search experts for the most part, agree that retweets and likes affect ranking, especially when these signals become viral. But one thing that very few people are talking about is personalized search and how it could affect who sees what and more importantly, is the reason why expanding your reach in social media may be an effective way to actually ranking in the search engines.