It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry â€“ we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service!
How does Geolocation Work?
Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitorsâ€™ computers to identify where a person is located.
While these services are similar to positioning services, the geolocation is focused more on street addresses than on a latitudinal or longitudinal location.