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5 Tactics Bloggers Should Borrow from Traditional PR

This guest post is written by Mickie Kennedy, founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry.

Bloggers have been hailed as “citizen journalists” and powerful influencers for years. But bloggers have another, less frequently discussed role – they’re also citizen PR experts. Bloggers who intend to stand out need to manage their brand, interface with readers, snag media exposure wherever possible, and craft compelling messaging.

If you’re interested in taking your blog to the next level, consider these lessons from the public relations world.

1. Network, Network, Network

Networking is a big deal in the PR world. Clients who pay through the nose to work with a big PR firm are paying as much for the firm’s contacts as for its employees’ technical skill.

As a blogger, you’re probably practicing DIY PR, which makes networking even more critical. You might not be able to afford ad space for your blog, but you can definitely afford to call a friend, write a thank-you note, ask a pal about guest posting, or attend a social event. Take time to maintain existing relationships and build new ones.