This is a guest post by Per Schmitz.
Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.
Unfortunately managing your online reputation is everything but an easy task.
There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation.
As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”
If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation.
- Constantly monitor what people are saying about you and respond instantly when necessary.
- Actively develop your reputation by creating “positive” content. Create a hub such as a personal landing page where people can easily find everything about you in a simple and compact format.
With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation.
