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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

This is a guest post by Per Schmitz.

Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.

Unfortunately managing your online reputation is everything but an easy task.

There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation.

As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”

If you want to influence the way people see you online, it’s important to understand that there are two basic techniques for managing your online reputation.

  • Constantly monitor what people are saying about you and respond instantly when necessary.
  • Actively develop your reputation by creating “positive” content. Create a hub such as a personal landing page where people can easily find everything about you in a simple and compact format.

With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation.


Why Bloggers Need a Personal Landing Page

This is a guest post by Per Schmitz.

As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers.

Personal Landing Page

Even if your content is top-notch and you’re following each and every state of the art blogging tip Google is able to offer to the world, attracting new readers is a hard task. When it comes to promoting your blog you might have one ace in the hole that you didn’t even think about: you!

Setting yourself apart through effective personal branding might be far more important than you think. Here are some hints on how a personal landing page can help you achieve your very own blogging goals.

A personal landing page is a simple website that includes everything “you” – links, networks, a short bio, contact details and maybe some extras you want to add, like a map, photos or even a short video about yourself. Content and appearance should be reduced to the max: you want to give some brief information about yourself, not start another blog!

There’s no need to code and host everything on your own as there’s services like that allow to create such a profile in minutes, without any required webdesigning skills.

So why should you get your hands on such a personal website? Let’s see some of the most important advantages for bloggers of having a personal landing page.