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Is Your Content in Need of a Refresh?

This is a guest post by Steve Lazuka of Interact Media.

Anyone who is in blogging and business will know only too well that the world never stands still. There is always a new product, an exciting development or an emerging trend. Keeping up-to-date is what keeps a website healthy and competitive. It can therefore be surprising that many professionals have online sites where the website content is stale and in desperate need of a refresh.

Consider your website is a shop window. Just as a department store changes its window displays on a regular basis so as to keep their customers’ interest engaged, so should an online site regularly update its look and content. There are a few different ways you can start to integrate some refreshing changes into your onsite content, but first you must look at the following.