This is a guest post by Tom Parnell.
With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and donâ€™t have wi-fi).
If you have anything to promote, on or offline, whether itâ€™s a product or just a personal blog, Facebook is a free and easy way to reach a huge potential audience.
It is very easy to get fans on Facebook if youâ€™ve got something worth liking, but what do you do once youâ€™ve got them? And how do you stop them abandoning you when itâ€™s as easy as one click?
Building an Attractive Profile
Kevin Costner may believe that â€œIf you build it they will comeâ€ but for us mere mortals we need something more than a crazy voice in our head to attract interest.
Before you do anything you must decide on the purpose of your Facebook profile or page. Do you want to spread awareness of another site or brand? Do you want to host all your content on Facebook? Do you want to just gather a contactable list of people who like what youâ€™re offering?