Think of the most influential person you know. Think for another minute about what it is that attracts others to that person, and makes everyone around her say, “She really knows what she’s talking about (or he :)).”
In order to sound like you know what you’re talking about, you first have to know what you’re talking about. But, even after that, there’s more to it than just being knowledgeable. A lot of it is in the way you present information; it’s in your tone, your appearance, and the way you talk about yourself.
Even if your blog is new, you’ll establish yourself as an authority in your niche among your readers if you can earn their trust and then keep it.
1. Be Honest
A front can only last for so long, and the lifecycle of the lie gets shorter and shorter as the number of people you surround yourself with grows. If you plan on maximizing your reach and putting yourself in front of many people, learn to get real. Take cues from some of the thought leaders out there: the ones with long-time, loyal followings in mass numbers are very honest.
There’s a method to the madness, though. It’s not about being honest for the sake of morality. It’s about being honest for the sake of trust. There’s no question that you should not lie – we all know that. But being honest about who you are, what you know, and how you can help establishes a level of trust that is not easily broken. People will feel comfortable with what you have to say going forward if they trust that you are not going to lie to them; that if you don’t really know something, you’ll be upfront about it.