This post begins the Benefits of Blogging series, where I will cover the many benefits of blogging, for bloggers and readers.
Before the internet came into being, if you were not a published author, public speaker or anchor for CNN, the average person’s largest audience would be no greater than his or her family and friends. So anytime the average person had something important to say, they would have to hope that the people they were able to influence were receptive to such information.
But now, it doesn’t take much for the average person to share what is on their mind. With blogging and social media, anyone is able to put their thoughts onto the internet and expose them to a worldwide audience.
Benefits of a Worldwide Audience
What are the benefits of writing for a worldwide audience? If you have opinions that do not agree with those you know personally, you are now able to go online and seek others who may be more receptive to your viewpoints. If you have knowledge or advice that you feel would benefit others, you are able to reach beyond your circle of acquaintances. You will have the ability to teach, inspire and help others. Your influence could be spread to anyone who speaks the same language, and with online translation services, it could go even further.
The World at Your Fingertips
Along with the benefits to bloggers, there are also a myriad of benefits for readers. Blogs can bring almost any part of the world right to your monitors, in a personal way. You are able to learn about other cultures, international viewpoints, and so much more from the average person in another country, or even on another continent. There are so many events being covered in world news today, but the perspective gained from those who are living where that news is being generated from can be completely different and much more informative.
With the potential to reach such a large audience comes a bit of social responsibility. If you are giving a strong opinion, consider whether it will motivate others to react in a constructive or destructive way. If you are promoting a product or service, do some research or give it a try, if possible, so others are not spending their hard-earned money in vain. If you are suggesting a change in diet or lifestyle, be sure to note whether or not you are qualified to give such advice, and caution others to check with their health professional first. Certainly you are not responsible for anything a reader may do in response to an article you write, but at the same time, you do not want to deliberately mislead or misinform someone.
New to Blogging?
How much does it cost to get your voice heard on the internet? It is free! Sure, if you are looking to become a power blogger, you would want to buy your own domain, hosting and so forth. But for the most part, you can simply sign up for a free blog (WordPress, Blogger, LiveJournal, etc.) and start writing.
Of course, if you do seek a worldwide audience, you can’t just assume that if you write it, they will come. If you prefer, you can leave that to chance, but there are also cost free methods of publicizing your blog. Signing up on social networks such as Twitter, Facebook and StumbleUpon is easy, and once you do, you are able to search for people with similar interests to share your ideas with. And if you already belong to a forum that relates to your blog’s subject, be sure to share it there in your signature too!
What are some other benefits to speaking to a worldwide audience via blogging? What are the responsibilities of having such a large range of influence? And what are the benefits for the readers?