It all began while compiling a list of high PageRank dofollow blogs in and not yet a part of the dofollow blog directory. I know, there are a ton of lists out there of high PR dofollow blogs, but I find that most do not include pertinent information, like live links to the blogs, if they require registration, do they allow keywords, etc. Plus a lot of the lists out there are older, so many of the sites are no longer dofollow. Some sites on these lists are dofollow, but don’t actually link to commenters’ websites but some profile page. And some sites have not updated in a long time, plus they close comments for articles after a certain time period, so there is no where to comment. But back to the point…
Do you know what the most difficult information to find was on many of blogs? A quick blurb on what the blog was actually about.
Take a programming blog that I came across. Scrolling down the homepage was article after article with big chunks of code and some details about what they did. Since I haven’t used that particular programming language, I had no clue what it was. The name of the blog was something completely unrelated to technology, like Floating Clouds (not a real techie blog – I just made it up). And the about page was about the owner of the blog, his pets, his hobbies, etc.
What was lacking?
Not anywhere on the blog was a simple one or two sentence summary of what the blog is covered as a whole. Many blog sites even neglected to add a good meta description, the last resort on my list of things to check when searching for a description of the site. The closest I could get on certain blogs was a list of tags or categories, but even that on some blogs was way to wide a range of topics to be able to identify a specific focus for the blog. So where do you put important information that let’s visitors quickly learn what your blog is about, whether it’s photography or internet marketing tools?
Where to Summarize Your Blog’s Focus
So where are some of the common places new visitors look for information to find out what a blog is really all about?
About Information in the Sidebar – Add a sentence or two about what your site is about. Or, if your site is on a little bit of everything, try to find a catchy way to describe it, like a humorous mashup of posts on life, love, and lemmings as opposed to something like my thoughts on life. If you need help coming up with a simple summary of your site, check out ProBlogger’s article on writing an elevator pitch.
About Information on the About Page – Make sure that your About page not only talks about you as the author, but also gives a more detailed description of the website first. If visitors miss your sidebar, this will be the next place they will go to find out more about your site.
Key Categories in the Menu – This site’s focus is on blogging and social media, and one of the most well known article series is Fetching Friday. So in the menu, I have linked to each one of those categories. This way, you don’t have to go far on the page to get to what you are looking for.
Meta Description – Bloggers, don’t forget about your meta data! This is the description of your site that will come up in search engine results. People are more likely to visit a site that gives a clear description of what it is about, as opposed to no description or an excerpt from your latest article, unless that article happens to be exactly what they are looking for. The meta description also gives your site an SEO boost.
Do you make it easy for visitors to figure out your blog’s main topic? Where do you place your information to let visitors know what your blog is about?