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Blogging Freebies Marketing SEO Strategy

The marketing jackknife that fits YOUR needs

There is a television show that was popular in the eighties, back in the day of big hair and pretty pink suit jackets on the cop shows in sunny Miami. The television show was MacGyver and was so popular with geeks, science buffs, and anyone who wants to see what a little duct tape and […]

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Blogging Business Featured Marketing Strategy

Solve for “X” but, take your brand to why

Standing out in today’s digital space means making a real connection with your audience, allowing them to fall in branded love with you. But, in today’s competitive technology and marketing environment, you can’t merely “solve for ‘x’” when presented a problem. Design that isn’t driving results now and into the future for your business and […]

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Blogging Featured

5 Questions To Help You Write Better Blog Content

Every author who creates or manages a blog has heard the saying: “Content is king!” That’s probably because every marketer and marketing influencer has regularly repeated the phrase for years. And that’s because in the age of digital marketing, it’s absolutely true. Most bloggers are passionate about creating great content – that’s why they started […]

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Blogging

How to Build Content to Address Your Customers’ Needs

How are you going to address the needs you have found in your customers? The answer is more complex than “create content that answers questions”, though that is certainly a big part of it. What kind of content are they going to find most valuable? Are they blog readers? FAQ searchers? Video watchers? Podcast listeners? […]

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Blogging

How to use your blog to hook an insane number of customers

So much of the content out there on the web sucks. I have noticed it more and more lately. Maybe it is simply a matter of over-saturation but it feels as though everyone is just copying one another, creating the same blog posts written in different ways, trying to gain as much traffic as possible. […]

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Blogging

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the […]

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Blogging Business

Is Your e-Course Just an Online Bookstore?

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. After years of research, testing learning experiences, and participating in online learning, I’m finally following a path […]

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Blogging Business

Maximizing the return on marketing investment in your niche

I know you hear it all the time, don’t you? It is almost to a point where some of us may feel like, “Enough already!” Some of the others of us may still be wondering what it means, but figure it is a hee-sounding, popular phrase. What is it? It is Niche Marketing. What is […]