Archives Blogging Business

The Pros and Cons a Home Based Blogging Business

This is a guest post by Brian Stephens of Moulin Website Design, a web design company supporting small businesses.

A home business sounds great, doesn’t it? Rolling out of bed in the morning when you wake, rather than to an alarm clock. No boss giving you grief for getting in late. You can do what you want when you want Life couldn’t be better, or could it?

First of all, there are two ways to work from home. There is working for a company from a home base, and there is working for yourself, self employed and building your own business. Making money blogging as a business venture is a great example of a way to do this.

Working from Home

Working from Home for Someone Else

Lets discuss the working from home for a company option first. This is a real work at home job where you actually are working in your home – not out on the road servicing clients all over the country and not getting home until 8.00PM, exhausted from all the driving.

Here are the pros for a real ‘working for a company at home’ type job.

  • Save on the commute time to and from work.
  • Have some flexibility in your working hours.
  • No office politics to deal with.
  • Far fewer work clothes required.
  • You have a high level of autonomy on how you do your work.
  • You can enjoy a peaceful environment with little or not interruptions, which is great for a profession like medical billing online (assuming you don’t have others working at home or kids running around simultaneously).
Archives Business Social Media

8 Ways Businesses Should Use Social Media

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer.

1. Monitor Conversation About Themselves

There are many free ways to monitor what people are saying about your company through social media, including the following:

Google Alerts
Google Alerts will send you a daily digest email anytime your search terms come up in blogs, news, or other websites.

Social Mention
Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. You can have your mentions emailed to you daily.

Twitter Search
If you want to know real time what people are saying, you can setup a Twitter search in HootSuite, Tweetdeck, or just keep a RSS feed in your feed reader using Twitter search results. Include searches for your company, business owner, or unique product name.

Archives Business Social Media

Social Media for Non-Profit Organizations

This is a guest post by Forest Whaling. If you would like Forrest to write for your blog, please leave your request in the comments or visit MyBlogGuest (username Fgump910).

It is no secret that the web’s new social media outlets are a wonderful way to reach a large audience and get them involved. After having the privilege of working with the CO based youth outreach program SOS Outreach, I have come to realize the power of social media and its ability to draw traffic and conversions. If you work with a 501(c)(3) non-profit organization, you have many unique opportunities available to you in the social sphere as well. In this post, I would like to outline a few of these opportunities we took advantage of and how they may benefit you as well.

Archives Business Social Media

How to Promote Your Business, Blog or Website on Twitter

Twitter offers many ways of promoting your business, blog, or website with interested people in the Twittersphere. Before I get started on the various ways to promote yourself, remember that Twitter should not only be about self promotion. While there are many opportunities to promote your own agenda on Twitter, you have to keep a healthy balance between promoting yourself, responding to others who ask you questions, thanking Twitter users that help you out, and just sharing valuable information with your followers from other websites and blogs.

One thing to do to analyze your usage of Twitter is to simply take a look at your Twitter profile page, which shows your latest status updates. This is a page which potential followers will also be viewing prior to choosing to keep up with your updates, and it will let them know what kind of Twitter member you are. You don’t want people to see nothing but links to your site, advertisements, etc. – you will want people to see that you are contributing valuable information. A nice mixture would be as follows:

  • Status update sharing a promotional link.
  • Status update sharing a beneficial quote related to your niche.
  • Status update with an @reply to someone else.
  • Status update sharing a news article related to your niche (not yours).
  • Status update with an @reply to someone else.
  • Status update sharing a helpful article related to your niche (not yours).
  • Status update sharing a promotional link.

So, without further ado, here are some ways you can use Twitter for promotion, with some examples for businesses and bloggers / article writers.

Archives Blogging Business

Make Blogging Work for Business

This guest post was written by Stacey Cavanagh from Tecmark SEO Manchester.

In the early days, blogs were simply personal journals, where an aspiring writer would share their innermost thoughts with whoever might happen to stumble across their site. Today, a new blog is created every single second and it’s no longer just for personal use.

Business blogging is becoming increasingly popular. Previously skeptical business owners and marketers are seeing the benefits of using this interface to communicate with potential clients and to network as well. And indeed its benefits are numerous, but only if it’s done right. So just how can you make blogging work for your business?