In order to have a successful blog, you have to “wear many hats” when it comes to blogging. While some larger blogs have the resources to distribute different aspects of the blogging process to different people, most blogs are run by one individual who is responsible for all of the following.
Depending on a blogger’s need to stand out form the crowd, the design aspect of blogging can range from relatively simple to extremely challenging. On the one hand, a blogger could be happy with installing a quick template (like Thesis, which this site and my latest blog for the SEO contest oes tsetnoc is built with) and just filling in the content to make it work. Then the design of the site can be done relatively easy.
On the other hand, a blogger might want their site to be semi or completely unique. In this instance, if the blogger does not have the graphics and programming skills to create their own themes, or at the very least, modify existing themes to have a more customized feel, the design can become a huge challenge, or an expensive one with the need for professional design assistance.
Even though a blogger can settle with a simple template in the beginning, there may come a time when the blogger needs a logo, banner ads, and so on. And if the site grows in popularity, the simplest template may be outgrown. So the design aspect will eventually touch almost every blogger’s work at one stage or the next.
Probably the most important part of blogging is the content. Content can be in the form of articles, photography, videos, list compilations, and so on. A blogger’s role in content production is probably the most important, as “content is king.” New ideas have to be generated all the time to keep the content fresh. Each new entry has to be well thought out, planned, and shared in a way that most people can understand. The content has to be compelling or useful enough to make readers turn into subscribers. Plus, to turn readers or subscribers into active participants, the content must generate a need for response.
Search Engine Optimization
One of the biggest sources of traffic is from search engines, specifically Google, Yahoo & Bing. In order to get traffic from search engines, the blogger must learn at least the basics of SEO. Keywords, link building, analytics, and other optimization skills must be learned and utilized. SEO is an on-going process, both in application and education, as the rules change frequently.
Another huge source of traffic for bloggers comes from social media. Twitter, Facebook, StumbleUpon, Digg and Reddit are only a few of the many social networks that can bring in a good source of visitors, if used in the right way. Each one has different rules and requires some amount of time spent learning ways to use each efficiently with the most amount of positive results.
Bloggers must build community, both on their blogs and off of them. Commenting on your own blog and other blogs combined with social networking plays an important part in the overall success of a blog. And of course, both require a lot of interaction plus giving before taking.
What is Your Favorite Part of Blogging?
As a blogger, what is your favorite part of blogging? Or perhaps, what is your least favorite part? Do you love the writing but feel less enthused with the promotion, or vice versa? How do you balance getting to enjoy one aspect while putting the effort into another that is more difficult?