I get it.
SEO can seem like a loooot of work.
I mean when you’re already spending so much time doing the actual business part of your business in addition to running your website, social media….
Who has the time to figure out SEO?
The truth is….
There are over 3 billion searches PER DAY on Google.
That’s a lot of potential traffic – a lot of potential customers.
But I’m here to tell you that you don’t need to invest in hours and hours of learning SEO to get more traffic to your site.
In fact, I *know* you’re actually already doing a lot that could get you even more traffic to your site if you just made a few tweaks to your process.
And who doesn’t love simple wins like that?
Let’s walk through some examples.
#1 – Take Advantage of Content You’ve Already Created
One of the biggest hurdles I hear my clients complain about is that they would loooove to start blogging in order to get more of the right kind of traffic from Google but they don’t have the TIME to start writing on a regular schedule!
The hack here?
Take content you’ve already created and turn it into blog posts (after a little keyword research of course)
Where is this existing content well I speak of?
Look for existing content you can repurpose in all sorts of places, like:
- Your social media updates. Ever go on a rant on Facebook? Was it something that went over well with your fans? Ding, ding, ding – you’ve got the makings of a blog post ready to go.
- Your email newsletter. You might not been blogging, but perhaps you’re sending out a regular email newsletter. What sort of content are you sharing there? Tips, strategies, and other advice are great pieces of content to share on your blog.
- Past presentations. Ever present in person? Or maybe host an online seminar or webinar? I bet you created slides or some other presentation materials to help you present. And I bet those materials could *easily* be repurposed into multiple blog posts for your audience.
- Your YouTube channel. Do you regularly post videos to YouTube? If you don’t already share them on your blog, you’ve got a serious pipeline of content you could start posting to your site. Simply embed the video, maybe add a transcript, and you’ve got yourself a golden piece of multimedia blog content.
- Your FAQs. Do your customers have the same questions again and again about your product or service? Do you have an FAQ section on your website? Or maybe internally? Each one of these questions and answers could easily be turned into a blog post that does double duty of suggesting your audience consider buying your stuff.
- Emails to your audience and clients. What sort of questions does your audience keep emailing you? How many of those have you already answered? Especially those that aren’t questions about your product. Maybe you’ve given tips or advice on neighboring topics. Hellooooo more blog content ideas.
- Case studies. Ever get some great feedback from a customer? Ever follow up to ask more questions? You can take a testimonial and turn it into a blog post style case study with just the addition of a few more questions and – presto! – content.
And this is just to start. Where else do you think you could grab content to repurpose? Share with us in the comments.
#2 – Take Advantage of Your Existing Connections
Unless you’ve lived and operated under a rock for your entire life without any Internet…. you have some existing connections attached to your life story.
All sorts of existing connections you have can have unexpected Google benefit. Connections like:
- Schools and universities you’ve attended
- Professional associations you’re a member of
- Companies and freelancers you’ve hired or bought products from
- Friends who have blogs or podcasts
How can these connections help you?
- Get featured in your alumni magazine (which maybe also gets published online?)
- Get featured in a member spotlight
- Offer a testimonial – or even better – to share your awesome results with a vendor in an in-depth case study to be published on their blog
- If your audiences are a match, pitch your friend for a feature on their blog or podcast. Share your tips, give an inside look at your product, pull back the curtain on the inside details of something that worked or failed… you get the idea.
You can take this even further by looking for “friend of a friend” connections of people you know on LinkedIn.
Looking to get an intro to a podcast you’ve been wanting to get on? Is there a reporter you’ve been wanting to talk to? Do a search on LinkedIn for what you’re looking for and see if you have any connections in common.
If you do, making it happen might get just a little bit easier.
If you don’t, start to network like a real human and soon that podcast host or journalist will be a connection you can call all your own!
#3 – Guest Post the Right Way
Are you writing for other sites to get in front of audiences that are likely to dig your work and your business?
Or are you a little resistant?
Maybe because you heard that guest posting is “dead” (ahem – it’s not, otherwise you wouldn’t be reading this post from me right now!)
Or maybe you’re a little bogged down from the WORK of it all.
So let me address that first resistance first: that guest posting is “dead”
Guest posting – in a completely spammy way – is of course dead and it should be.
I don’t want to read a poorly written post about Colorado ski rentals on a home improvement blog anymore than you do.
But guest posting in a way where you’re delivering value to the other site’s audience AND not inserting terrible SEO link after terrible SEO link within the post…. that’s guest posting that’s still alive and well and goes beyond just “SEO points” for your business.
Okay – let’s talk about #2 – guest posting being a lot of work.
Which, if you’re doing guest posting the right way…. yes, it shouldn’t be entirely easy.
There’s a secret to making sure you’re not putting forth a lot of wasted effort.
It’s all about guest posting on the *right* sites.
That site needs to have 2 very important qualities in order to be a perfect fit for your business.
- It needs to be a good match audience-wise for your topic. If that site isn’t already speaking to your people or who you would like to be your people…. just stop. There’s no reason you should be on that site and as such it’s going to convert poorly for you.
- For maximum impact, it needs to be a larger, higher authority site.
Why do we care about higher authority sites? Because in general, they have larger audiences & they’re also already respected by Google. Which means they’ll have a larger impact on your site.
How do we tell which sites have more authority than our own site?
My favorite go-to tool for this is Moz’s Open Site Explorer.
Simply type in your own website, grab your “domain authority” score. Then repeat with the site you’re considering writing for.
If it’s a higher score than yours (and we’ve already established it’s a great fit audience-wise), then hop to it – no brainer.
If it’s a lower score, you shouldn’t necessarily discount it if it’s still a good audience match *but* if you’re considering two equally good audience-match sites, use Open Site Explorer’s domain authority to help you prioritize your time.
Remember – writing a 2000 word blog post for a site with nothing but dust bunnies for visitors and writing a 2000 word blog post for a site with truck loads of raving fans takes the same amount of time.
So use yours wisely.
What Ideas Did this Unlock For You?
I love hearing more ways to get more out of the same amount of work. If this post unlocked some other ideas for you, I’d love to hear them! Share with us in the comments.