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How to Create a Sales Page for Your Own Products

This is a guest post by Karl Staib.

Have you ever tried selling a product or service on your blog?

Then you know how maddening a sales page can be.

What do you say?
How long should it be?
How do I actually convince someone to buy my product?

You’ve probably seen some really good sales pages and it almost looks easy. That is until you actually try to do one yourself.

I’ve sat, stood and paced in front of a blank screen for days, not sure where to start.

That’s why I’m here today on Kristi’s blog. I wanted to share a few tips with you to make your sales page a little easier to create and improve your conversion rate.

I was recently working with a client on his sales page. We finally flushed everything out of his brain and onto a document. As we were finishing this we began to see a story immerge that I could see was very gripping.

That’s where you need to start!

This is a guest post by Karl Staib.

Have you ever tried selling a product or service on your blog?

Then you know how maddening a sales page can be.

What do you say?
How long should it be?
How do I actually convince someone to buy my product?

You’ve probably seen some really good sales pages and it almost looks easy. That is until you actually try to do one yourself.

I’ve sat, stood and paced in front of a blank screen for days, not sure where to start.

That’s why I’m here today on Kristi’s blog. I wanted to share a few tips with you to make your sales page a little easier to create and improve your conversion rate.

I was recently working with a client on his sales page. We finally flushed everything out of his brain and onto a document. As we were finishing this we began to see a story immerge that I could see was very gripping.

That’s where you need to start!

1. Your Why

Before you do anything like create a product or sales page. You have to know your story.

Think about what makes you worth their time, trust and money.

Ask yourself these questions:

  • Why should someone buy from me?
  • What makes my angle interesting?
  • How can I infuse my passion into my sales page?

If you can’t answer these questions then your ideal buyer is going to struggle to click your “buy now” button.

2. Your Story

Every blogger has a story. You need to think about why you started this journey? I started a blog back in 2008 because I hated every job I’ve ever had. I named it Work Happy Now. My goal was to help people find happiness in their present work, so they could build their skills to do even greater work.

Your story might come from your childhood or maybe it’s an accomplishment that you wanted to help others reach as well. Whatever your story is you need to talk about this on your sales page. It’s this connection that will help people see themselves in you, which builds trust.

Here are some tips to create a story that builds trust:

  • Show your personality in your story. If you enjoy talking about your dog on your blog make sure to include this part of you in the story too.
  • Use your story to show why you are an expert.
  • Include testimonials that back up your story.

Earning people’s trust is the foundation of a great sales page. That’s why it’s important to have a tribe that already trusts your work and is ready to buy if your offer fits their needs.

3. Your Offer

You’ve probably come across a cool product on a blogger’s site then you read about why they think this product could help you. It’s completely off base. Now you have some doubt and end up leaving the sales page. Little did the person/company know that you were minutes away from buying until you read their offer.

Your offer is the Holy Grail of a good sales page. A good offer hits your ideal clients right in the middle of their hearts and compels them to buy.

Most bloggers make the mistake of offering a service or product that they would want. Your product is not about your needs. Your amazing ebook, e-course, etc is about your customer. They have different desires from you.

You have to find out what these desires are and craft an offer around these pain points.

  • That may mean asking your audience, asking other people’s audiences or testing out your sales page. You should be testing out your sales page no matter what.
  • Make sure you make your offer super clear. So clear that it almost seems too clear.
  • No more than 3 choices in your offer. Less is more.

If you aren’t trying to tweak your sales page to increase your conversion rate on a monthly or quarterly basis you are missing out on sales.

The Big Picture

You have an opportunity like very few people do in this world. As a blogger you have an audience of people who listen to you and need your help.

The hard part is showing them that you deserve their time and money. Your sales page will dictate how many sales you close or don’t close.

It’s why I suggest most of my clients put at least 10 hours into their sales page if it’s a lower priced item. If it’s a higher priced item I usually suggest 20+ hours for their sales page.

A lot of my clients struggle with how to create a high converting sales page, so my partner Stacy Stone and I created Sales Pages that Convert. To help creative entrepreneurs such as yourself develop sales pages that tell a great story and close sales.

Your Turn

What do have you noticed about great sales pages that more people should do?

By Karl Staib

Karl Staib is the co-founder of Sales Pages that Convert. You can sign up for the free training or check out the course to see if it’s a good fit for you and your business. You can also check out @dominoconnection on Twitter to learn about product launch techniques.